How to open a tea business from scratch. Business plan: tea shop from A to Z

Is there a person who would do without tea these days? Probably not. Tea consumption in Russia is very common. Breakfasts, lunches and dinners, business and friendly communication are almost always accompanied by a cup of tea. In shops you can buy almost any kind of tea, from inexpensive to elite.

As we can see, opening a teahouse can be a very profitable business, since there will always be a demand for tea.

How to open your own tea shop?

The effectiveness of the implementation of this idea is characterized by the level of profitability, which will directly depend on the thoughtfulness of the idea. It is necessary to pay attention to the choice of premises, the quality of service personnel, delivery issues and the range of goods.

Room for tea

The main selection criterion is the "patency" of the place. Visiting a tearoom is most often impulsive. A person passes by, sees an attractive sign, notes the cozy atmosphere of the establishment, and becomes a regular customer of the teahouse, unless, of course, the service and assortment suit him.

There are two options for a tea room:

one. " Cafe in Cafe". The ideal option would be to rent a room in a large supermarket - at the food court. The room can be small, for example 30 square meters. In the main room there should be a place for an additional one, with an area of 5-10 square meters, which will serve as a pantry. Store tea in a warm, dry and dark place that is well ventilated.

2. Specialized cafe - tea. If using the first option, the influx of potential customers is provided by default, in the option with a separate cafe, its location will be the most important. Given the specifics of sales, it is better to locate a tea house in the city center, where there is a large flow of business activity and many offices. Where people often hold meetings and business negotiations.

Requirements for premises are standard. A special role is given to design solutions. The room should be cozy and aimed at a personal approach to each visitor.

Service staff at the teahouse

When working with staff, consider the following:

Supplies and assortment of tea

There may be several options for finding a suitable supplier. This can be done directly in China or India, or at large tea exhibitions. The market of wholesale suppliers is widely developed in Russia. Purchasing in the domestic market is more profitable, although you will have to check the quality of tea yourself.

A small teahouse can provide up to 20 varieties of tea. This number covers the entire list of the most popular and popular types.

In addition to the sale of tea, the sale of confectionery products, various accessories for tea drinking will significantly increase profits: clay teapots, sets made in different national styles, original strainers and much more. Weight tea for those who wish should be beautifully packaged, so that the purchase is pleasant to hold in your hands. These can be original small packets containing information about this variety.

In this material:

Drawing up a business plan for a tea shop and opening your own outlet in the future is a sound idea that will bring real income. Buying coffee beans, grinding and brewing it yourself has always been considered a sign of good taste. Tea has become a healthy competitor to coffee relatively recently: tea ceremonies are not as widespread in our country as, for example, in China, but tea has long been drunk at the samovar in Russia. It can be difficult to buy a quality tea blend or premium tea, especially in small towns. The opening of a tea shop will allow you to organize a business with a good turnover and low competition.

Features of the tea business

Advantages and disadvantages

Like any other business, opening a tea shop has its pros and cons. By weighing both, you can clearly determine whether the business is worth its costs and whether it can bring a stable profit.

it is possible to promote the tea business from scratch without any special expenses, it does not require the purchase of special equipment, expensive machines;
at the start, in order to open a tea and coffee shop, a room with a large area is not required, which will significantly affect the rent;
tea is convenient to store, it does not take up much space and does not deteriorate in a dry room;
interest in tea does not fall either in the cold or in the warm season, the business is not seasonal;
in addition to tea, coffee, in the store you can sell products for tea drinking, dishes, gift sets;
in the East, tea drinking is considered an art, it is quite possible to turn a tea shop from a banal store into an elite institution with its own traditions, special flavor and regular connoisseurs of quality teas.

problems with the purchase of goods;
low demand for products in small towns;
high cost in the purchase, and, as a result, the high price of tea.

organizational plan

Registration of a business selling tea and coffee

To open a point (be it a store or a shop) for the sale of tea, coffee, related products, you must register an individual entrepreneur. For this you will need:

Application for registration.
The passport. Original and photocopies.
Individual tax number (assigned upon registration with the tax office).
Receipt of payment of state duty.

Permission to carry out trade is issued by local authorities. In addition, it is necessary to enlist the conclusions of the sanitary service and fire protection.

OKVED codes:

10.83 - production of tea and coffee, includes the production of extracts and mixtures based on tea or mat, tea packaging;
47.29.35 - retail sale of tea, coffee, cocoa in specialized stores.

The USN of 15% is preferable as a taxation system.

Supplier search

Stable supplies are the key to a good reputation and further prosperity. It is easier for the owner of a large tea shop or several retail outlets to conclude a supply agreement directly with the manufacturer. A small business is tied to intermediaries, it is very important to approach the choice of a supplier company with all responsibility in order to ensure long-term beneficial relationships.

The undoubted advantage will be the presence of a unique product that competitors do not have.

Separately, you should take care of the purchase of packaging bags and boxes for tea or coffee sold by weight.

Premises for a shop

The tea business is attractive because it does not require a large area to organize a store. On the contrary, a small, cozy shop with light-coloured décor or oriental-style décor will attract shoppers. The main condition is the compliance of the premises with the standards of SES and firefighters. At first, you can limit yourself to renting an island in a shopping center: tea and coffee aromas, glass showcases with displayed and decorated goods will attract customers, and traffic in shopping centers is high, like in no other place.

Tea or coffee, packaged appropriately, will be an excellent present. Additionally, you can organize the trade in tea utensils, specialized sets (tiny cups for coffee, unusual calabash, original teapots will attract attention, and then the seller’s task is to make the client leave with a purchase).

Point of sale equipment

For comfortable trading, teas should be displayed in showcases, tin boxes (preserving aroma and preventing moisture ingress) are labeled with the name of the tea (blend) and a brief description.

Since tea and coffee are sold by weight, you will need an electronic scale and scoops to pour the tea into the bag. Retail trade involves the presence of a cash register.

Separately, it is worth mentioning the stores in which the client can appreciate not only the aroma, but also the taste of the drink. If a client can count on a cup of tea as a present (or for a fee), then you must first obtain permissions for an establishment providing catering services. And in addition to the equipment, you will need a coffee grinder, a coffee machine (or a stove and a cezve), dishes and conditions for washing and drying them, as well as tables and chairs for visitors. In this case, the sale of sweets will also be appropriate.

Staff

Spinning up a business from scratch, individual entrepreneurs prefer to save on employees and take on the functions of a seller. Perhaps such a decision seems justified, but it should be noted that in addition to trade, you will have to deal with the purchase and delivery of goods, which means working without days off and holidays. A sociable, interested, friendly seller will create the necessary image for the establishment, the owner will have the opportunity to deal with organizational issues and replace the seller if necessary.

Marketing and Advertising

Modern business is impossible without advertising on the Internet. Therefore, if possible, it is worth organizing the work of your own site. Content should not be limited to a list of product varieties, interesting and useful information about the origin, methods of making tea, tea and coffee traditions of different countries will be a great addition. In an online store, the buyer will not be able to choose tea according to the aroma they like, but it is quite possible to organize courier delivery to customers who know exactly what they want.

Financial calculations

you can order an individual calculation at the end of the article

Investments in business

Starting investments include:

documents for business registration - 5 thousand rubles;
purchase of equipment - 70 thousand rubles;
repair and design of the premises - from 30 thousand rubles;
purchase of goods - 180 thousand rubles.

Individual articles can be shortened or, conversely, expanded, the choice is up to the business owner.

Current expenses

You will have to pay monthly:

rent - 30 thousand rubles;
utilities - 5 thousand rubles;
salary to the seller - 15 thousand rubles.

Income from the sale of tea

The average price for 50 g of tea is 200-250 rubles. Elite varieties are several times more expensive. Gift sets in beautiful packaging are a separate article.

In the presence of high traffic, the tea shop is able to generate revenue of 150-200 thousand rubles a month.

Shop profit

The wider the assortment list and the price range of the store, the more profit it will bring. Fashion for elegant and useful gifts, which, no doubt, include tea and coffee of elite varieties, allow us to talk about the profitability of the business, which is about 100 thousand rubles a month.

Tea shop profitability and payback period

The average payback for a tea business is 14-16 months. The sale of related products will help increase the profitability of the store. Original tableware, tea souvenirs with logos, boxes for storing tea are an additional attraction for visitors.

The tea shop business plan should be based on specific data - competitor analysis, relevance in this particular locality, real start-up capital and opportunities, ready-made templates - a layout for further action. Only with a rigorous detailed market analysis and a clear action plan will a business be successful.

Order a business plan

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Payback period

If you love good tea and want to start your own business, starting a hobby club is a great idea. An art space that unites hot drink connoisseurs. The store can make a profit of 150 thousand rubles.

Tea is one of the most popular drinks loved all over the world. Now a culture of high-quality tea drinking is being formed in Russia, people have become more demanding in the choice of tea varieties and are ready to pay for a quality product.

In terms of consumption, Russia is among the top five countries in the world. Here, 93% of the inhabitants drink tea. This drink is always in demand. But, despite such popularity of the drink, the tea business is a rather specific business. The problem is that domestic consumers are accustomed to cheap low-quality goods with various flavors. For many, high prices, tea culture and quality varieties of the drink are still incomprehensible.

Therefore, in the tea business, it is important to find your target audience, real connoisseurs. Bet on interested, knowledgeable consumers - and your business will become successful.

Now tea shops are opening everywhere, offering visitors a choice for every taste. Most of them are aimed at buyers who come here to choose a gift - beautifully designed tea. But true connoisseurs of tea need a completely different format. That's what tea clubs are for. For Russia, the business is quite young, but it is rapidly gaining popularity.

The concept of a tea shop in a club format

What is a Tea Club Tea Shop? The concept combines a coffee shop and an art space. Usually here you can enjoy tea, attend a real tea ceremony, attend concerts, exhibitions and other interesting events. Of course, there are many other establishments where you can have a cup of tea and have a good time. But a tea shop in the form of a club unites people with certain interests, tastes and life philosophy. To understand the peculiarity of the concept of a tea shop in the club format, you need to get acquainted with the history of the establishment of such establishments.

It all started with "hobby clubs" - they were founded by people who are passionate about oriental culture in general and Chinese tea culture in particular. There quickly formed its own society of tea lovers, where they came not only for a cup of drink, but for the sake of communication, searching for like-minded people, and a special atmosphere. This trend was outlined in the early 2000s, but became widespread a few years ago.

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In addition to folk, democratic tea houses, establishments designed for the middle class appeared. The concept of a tea shop as a club has not yet been fully formed - it is often combined with a coffee shop or ordinary tea shops are called a "club". A real tea shop builds a community. This is an art space that brings together people with certain interests: tea connoisseurs, lovers of oriental culture.

There cannot be many such establishments. The direction is narrow and specific, so the opening of a tea club in the cities is a one-time action. The concept is relevant for large cities, and even there it is very limited. Therefore, first of all, an entrepreneur needs to study the market - are there similar establishments in his city, how many tea shops are open and whether they are popular.

A tea shop as a club is a business with its own specifics, which may be unsuccessful, or it may shoot in the market. It all depends on how you convey the idea to the client and gather your target audience. But one thing is certain - the tea business will continue to develop. Many institutions are aware of this - and open tea rooms. This can be found in restaurants with Japanese, Chinese, Indian cuisine.

Experienced entrepreneurs note that a tea shop in the club format is a promising business format. It is recommended to open it on the basis of a store with a wide range of quality tea and related products. Firstly, it will attract the first visitors, and secondly, it will create an additional source of income.

And now about everything in order.

Who is the business idea for?

The owner of a tea shop must understand this topic himself - in tea varieties, culture, traditions, etc. Only such a person will be able to speak the same language with customers. Therefore, usually a tea shop as a club is opened by people who themselves are connoisseurs of the drink and are interested in oriental culture.

A tea shop in the club format is an institution that requires a creative approach, but also constant involvement in the process. Therefore, it is suitable for those who are ready to spend a lot of personal time and effort on business. The idea will be of interest to those who like to deal with "emotional" products. Because for a tea shop-club, creating the right atmosphere is one of the key tasks.

In terms of investment, such a business is also suitable for start-up entrepreneurs. You can open a tea club with a budget of 200-300 thousand rubles. Doing business against the background of other activities is quite simple - a simple production process, a minimum of personnel and work with a single product. The tea club itself is a free niche through which you can enter a competitive market and open a full-scale tea shop.

Business plan: how to prepare for opening a tea shop in a club format

Any commercial project begins with the development of a business plan. But for a tea shop as a club, this is doubly important. The direction is narrow - and before implementing the idea, you should make sure that it will be profitable.

First you need to assess the situation in the market. The following questions are worth considering:

Is tea production in demand in the city?

Are there tea shops in the city in the form of clubs or other potential competitors? If there are competitors, what advantages will your project have?

Who is your client (budget, interests, preferences, age)? This will help determine the target audience. It is important to understand the desires of your customers.

Ready-made ideas for your business

The more practical information you gather, the easier it will be for you to navigate. The business plan includes an analysis of the market situation, calculation of costs and expected income of the project, a list of promotional activities, risk assessment. A well-written business plan will allow you to avoid unnecessary expenses and mistakes at the start, estimate the amount of work, determine the time and financial scope of the project.

Legal nuances of opening

First you need to register a business. The IP form is suitable, the following types of activities can be indicated as OKVED:

47.29.35 Retail sale of tea, coffee, cocoa in specialized stores

56.10.1 Operation of full-service restaurants and cafés, cafeterias, fast food restaurants and self-service restaurants.

When registering, you should choose a simplified taxation system. Then get permission from Rospotrebnadzor to conduct activities. In addition, you need to open a bank account and conclude an agreement with the landlord.

How to choose a location

The tea shop as a club is a place for connoisseurs, so the location does not play a big role. If people like the place itself, they will be ready to get here through the whole city.

Often, a tea shop in the form of clubs is located in the courtyards of houses and in sparsely populated places. Flashy signs and location on the busiest streets are not exactly about the concept of tea shops-clubs, since the rent will eat up all the income of such establishments. Therefore, you can even find establishments that open in ordinary apartments or basements.

Ready-made ideas for your business

But if you are planning to combine a club and a tea shop, then it makes sense to find a place with high foot traffic. Be sure to provide a nearby parking area for visitors.

tea club room

The tea shop-club will fit freely on 50 sq.m. This area is enough to accommodate several zones - at least there should be two of them: a common one, where people can order tea for themselves, and a separate room for ceremonies. If the area allows, you can make several closed tea rooms intended for a separate company. It is also necessary to allocate space for the administrative block and office space. If you plan to open a tea shop in the club format, more precisely, together with a tea shop, you will need a place for a display case and a counter. It is also nice to have an outdoor tea area during the summer season.

Choose a room based on your plans and prospects. For example, if you are planning to develop and expand your business, you can provide rooms for meditation and massage. The cost of rent depends on many factors: city, location, area, state of repair, etc. On average, the rent of such a room will be about 30-40 thousand rubles per month.

It is recommended to look for a room that does not require repair, since any repair takes money and time. Keep in mind that in order to obtain permission from Rospotrebnadzor, it is necessary that the premises comply with all norms and requirements.

How to decorate the interior of a tea club

A tea shop in the form of a club should have its own atmosphere, which is why it is so important to pay attention to creating a cozy space.

Tea is usually associated with Chinese culture, so the interior classic of a tea shop as a tea club is oriental styling. Low furniture, natural materials (wood, bamboo), minimalism, red and black tones. Usually, oriental motifs are given by various decor: figurines, fans, engravings, screens, wall paintings. You can also design an institution in the Indian style or distinguish yourself from everyone - and focus on European culture and English tea parties.

The average cost of repair and purchase of all furniture is about 150 thousand rubles.

How to find suppliers

One of the most time-consuming processes in organizing a tea business is finding reliable suppliers. It is very difficult to find suppliers of expensive, elite sorts of tea in Russia. Therefore, often "tea" entrepreneurs are looking for partners abroad.

First, decide on the theme of your institution. And then look for suppliers in the country that you have chosen in your concept. If you have created an institution in the spirit of Chinese ceremonies, then buy tea from Chinese suppliers. Although you can not limit yourself - and create a tea shop - a tea club, where teas from all over the world are presented. This is also a feature of the concept.

Where to look for suppliers

Chinese suppliers can be searched on the trading floors on the Internet. The most popular are Taobao, AliExpress, Alibaba, 1688. There you can track the seller's rating and product reviews. There are many options, but before placing an order, you need to try everything. And here you will need knowledge about tea or the help of a specialist. So, first you need to order more samples. And then, after tasting everything, place an order.

There are several tea factories on the territory of modern China, they are heard by those who deal in tea: Kunming, Menghai, Xiaguan and Fengqing. You should pay attention to these tea factories. It is better to place an order through the official websites of these organizations. They can be easily found through a search engine. And then, armed with an online translator, start a dialogue with the manager.

You can also find suppliers in Russia. There are many websites, forums and marketplaces on the Internet that can help with this. For example, on the site postavshhiki.ru, you can not only view the catalog of suppliers, but also leave your search ad. A lot of information about suppliers can be found on the tea-artel.ru website or contact one large supplier - for example, the website opttea.rf.

Another category of suppliers is local producers. If you are not limited by the concept, you can expand the assortment with teas and herbal teas produced in Russia. The main suppliers of herbs and fees are listed in this article.

When you select suppliers, make the first order - but do not try to buy everything at once and more. You may need to work with multiple vendors before you find the perfect fit. Searches, tastings and delivery of goods can be delayed, so it is better to start this work at the initial stage of the project in order to know what you have to deal with.

Another point to pay attention to is logistics. You will order, transport and store the goods. These actions will be performed regularly, and your task is to optimize them to save you money and time.

Range

A tip that applies to any tea business concept: Try to create a wide range of tea flavors. Good tea as the basis of the assortment should consist of classic tea flavors - black tea and green tea. In addition, include in the menu something new, unusual. Buy several positions of elite tea. Make sure that there is no duplication of flavors in the assortment. For example, why do you need 10 positions of "black tea with bergamot"?

When forming the assortment, it is important not to overdo it with variety, but also not to miscalculate with the variability of choice. A small selection of tea such an institution can not afford. And too wide a range can confuse the buyer, clog all the windows and increase the cost of purchases.

Ready-made ideas for your business

For a tea shop-club at the start, it is enough to have an assortment of 20 positions. The purchase of such a volume will cost about 100 thousand rubles.

Challenges of the tea business:

Work with providers. Finding reliable suppliers usually takes a lot of time and money. If you work with foreign suppliers, then there may be problems with the delivery of goods. Due to the exchange rate, the purchase price may increase.

Narrow specialization. A tea shop in the club format is a specific institution. The bet is on a certain circle of consumers - and if you have incorrectly assessed the prospects of the local market, then there is a risk of burnout. The cost of visiting tea clubs is low, that is, the profit is formed due to the number of visitors. There will be no regular flow of guests - there will be no profit.

Work with people. The tea shop as a club is built on communication and creating the right atmosphere. But guests are different - difficult situations will inevitably arise. Therefore, it is very important to choose a good master who is able to resolve any situation.

The tea business requires constant owner involvement and development. Searching for suppliers, updating the menu, organizing interesting events, introducing new services, studying a topic, improving qualifications - this can be listed for a long time. It's hard to keep everything under control. Therefore, it is better to open a business for those who really love good tea.

Success factors

Success in the tea business depends on such important factors as:

pleasant relaxing atmosphere;

original design of the room;

reliable suppliers;

competent professional staff;

a wide range of high quality products;

good and constantly growing client base;

holding interesting events;

additional sources of income: selling tea, holding master classes, individual tea ceremonies, etc.

personal involvement of the entrepreneur.

The concept of a tea shop in a club format

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

And now about everything in order.

Who is the business idea for?

A tea shop in the club format is an institution that requires a creative approach, but also constant involvement in the process. Therefore, it is suitable for those who are ready to spend a lot of personal time and effort on business. The idea will be of interest to those who like to deal with "emotional" products. Because for a tea shop-club, creating the right atmosphere is one of the key tasks.

Business plan: how to prepare for opening a tea shop in a club format

First you need to assess the situation in the market. The following questions are worth considering:

Is tea production in demand in the city?

Are there tea shops in the city in the form of clubs or other potential competitors? If there are competitors, what advantages will your project have?

Who is your client (budget, interests, preferences, age)? This will help determine the target audience. It is important to understand the desires of your customers.

Ready-made ideas for your business

Legal nuances of opening

First you need to register a business. The IP form is suitable, the following types of activities can be indicated as OKVED:

47.29.35 Retail sale of tea, coffee, cocoa in specialized stores

56.10.1 Operation of full-service restaurants and cafés, cafeterias, fast food restaurants and self-service restaurants.

How to choose a location

The tea shop as a club is a place for connoisseurs, so the location does not play a big role. If people like the place itself, they will be ready to get here through the whole city.

Ready-made ideas for your business

But if you are planning to combine a club and a tea shop, then it makes sense to find a place with high foot traffic. Be sure to provide a nearby parking area for visitors.

tea club room

How to decorate the interior of a tea club

A tea shop in the form of a club should have its own atmosphere, which is why it is so important to pay attention to creating a cozy space.

The average cost of repair and purchase of all furniture is about 150 thousand rubles.

How to find suppliers

Where to look for suppliers

Another point to pay attention to is logistics. You will order, transport and store the goods. These actions will be performed regularly, and your task is to optimize them to save you money and time.

Range

When forming the assortment, it is important not to overdo it with variety, but also not to miscalculate with the variability of choice. A small selection of tea such an institution can not afford. And too wide a range can confuse the buyer, clog all the windows and increase the cost of purchases.

Ready-made ideas for your business

For a tea shop-club at the start, it is enough to have an assortment of 20 positions. The purchase of such a volume will cost about 100 thousand rubles.

Challenges of the tea business:

Success factors

Success in the tea business depends on such important factors as:

pleasant relaxing atmosphere;

original design of the room;

reliable suppliers;

competent professional staff;

a wide range of high quality products;

good and constantly growing client base;

holding interesting events;

additional sources of income: selling tea, holding master classes, individual tea ceremonies, etc.

personal involvement of the entrepreneur.

Business Features

A tea shop is a rather peculiar type of business, since, when operating in a narrow niche, it is mainly focused on buyers who understand good varieties of tea and are able to pay for it. Features of trading require paying attention to:

High quality of the products offered (there are fakes on the market produced in violation of technology);
Individual approach to the consumer and a high level of service (including consultations on the taste and methods of making tea);
Professional training of personnel and detailed acquaintance of sellers with the types of products offered;
Continuous marketing activities in the tea business aimed at promoting products and attracting new admirers of elite tea.

The most important task when opening a store is to find a reliable supplier offering adequate terms of cooperation (delivery time, assortment, pricing policy and the possibility of deferred payment). It is impossible to buy such a specific product at the nearest wholesale base, so you should start a business not with the selection of premises and ordering commercial equipment, but with a thorough study of market offers.

Almost all wholesalers offer affordable franchises that allow a newbie to start a business with minimal risk. The entrepreneur will have time and opportunities to study the market, gain the necessary knowledge about the product and how to sell it, and undergo additional training. The average cost of a franchise is 300-380 thousand rubles with a total investment of 1.4-1.6 million rubles.

Considering the idea of trade in tea and coffee can also be attributed to one of the most promising: with minimal investment, an entrepreneur gets a fully functional business model that allows you to earn income comparable to the income of a real store. Of course, you will have to learn which marketing techniques are more effective than others and how to get a stable flow of visitors at minimal cost, but the ultimate goal - creating a popular and profitable marketplace - fully justifies the effort.

Business Format

Entrepreneurs who create a tea business from scratch must first of all choose the format of the future store: there are several ways to organize a trade, differing in the scale of investments, expected profits and product range. Possible options include:

Shop with tasting area. To open such a retail outlet, you need a fairly large room in a place with high traffic, which allows you to place a wide range of products and related products. The store is characterized by significant investments both in interior design and in the creation of a commodity stock - at least 1.3-1.6 million rubles. However, the possibility of tasting directly affects sales, as it gives the buyer the opportunity to evaluate the tea before buying, and then choose one or more varieties they like. In the future, this option allows you to open an additional type of business - a tea cafe;
Special shop. It can be opened with a capital of 700-900 thousand rubles in a room with an area of 15-20 m², located in the city center, a large residential area or a business district. Due to its smaller size, this business format allows you to save on retail equipment, repairs and staff salaries. The outlet's assortment includes 150–200 items of loose and packaged tea and coffee, various additional accessories;
Tea stall or island in the mall. It is the most suitable option for beginners, since in this case you can start a tea business on a free area of 6-10 m² with an investment of 200-300 thousand rubles. Stalls are usually placed near metro stations, public transport stops, on busy streets, islands - in popular shopping centers. It should be noted that this format of trade involves the compilation of an assortment exclusively from inexpensive items sold in packaged form;
Virtual store. The advantages of the tea business on the Internet are the absence of investments in renting premises, repairs, commercial equipment and hiring staff. To open such an outlet, it is enough to register an enterprise, develop a website and create a minimum inventory. When considering, it should be noted that you can start trading in tea with a capital of 80-100 thousand rubles, of which about half will have to be spent on the initial purchase of goods.

Advantages and disadvantages

Before starting a tea business from scratch, it is recommended to consider the prospects for this type of activity, taking into account both its positive and negative sides. The benefits are usually listed as:

Relatively low cost of production;
Trade margin in the range of 75–120%;
Availability, simplicity and low cost of commercial equipment;
Numerous tea business franchises;
A small area of an average outlet;
Growing popularity of quality loose leaf tea;
Minor seasonal fluctuations in demand;
Long shelf life of tea - at least 12-24 months.

The disadvantages and risks in the tea business include:

The dependence of the price of products on the economic situation and the exchange rate - 99% of tea on the Russian market are of foreign origin;
Increasing competition in the tea market segment, requiring careful development of advertising and marketing strategies;
Low demand for business in small towns.

Activity registration

The tea business in Russia is not accompanied by licensing or the need to obtain special permits. At the same time, the operation of any retail outlet related to food products is impossible without an impressive number of other documents, the execution of which can take 2-3 months. These terms must be taken into account in the business plan of the tea shop when drawing up the calendar plan.

When registering a trading enterprise, as an organizational and legal form, you can specify an individual entrepreneur (if independent activity is supposed) or LLC (if there are several founders). The second option should also be chosen if it is necessary to independently import tea, as well as to attract venture capital investments.

The recommended taxation system is the STS at a rate of 6% or UTII (if available in the region). At the same time, simplified tax reporting and the need to submit declarations only once a year allow additional savings on the services of an accountant.

In addition to standard documents on the registration of an enterprise, registration of a tax payer and an extract with the decoding of OKVED codes, opening a tea shop as a business requires registration:

Lease agreements or certificates of ownership of the premises;
Conclusions of the sanitary service;
Conclusions of the fire authorities;
Permits for retail trade from the local administration;
Sanitary books for sellers;
Agreements on waste removal and disinfestation;
Certificates of registration of CCA and conclusions on the verification of scales.

Also, suppliers need to require quality certificates for the goods, which are issued when purchasing each batch of tea.

tea shop business plan

The development of a business plan for a tea shop with calculations should be preceded by a preparatory stage - familiarization with the specifics of the tea trade, solving organizational issues and conducting marketing research, during which the following questions should be answered:

Is this type of product popular in a particular city?
How many active competitors are present on the market, what are their strengths and weaknesses?
What types of tea are popular with consumers?
What is the composition of the target audience?

In accordance with the data received, it is possible to determine the format of the outlet, select suppliers and adjust the pricing policy. In general, the business plan for a tea cafe should contain the following sections:

Description of the proposed assortment with prices, conditions and delivery times for different suppliers;
Possible marketing activities and advertising strategy with an assessment of the effectiveness of various communication channels;
Costs associated with finding and repairing a suitable premises, criteria for assessing the suitability of such for opening a tea business in 2017;
The staffing of the enterprise;
List of commercial equipment, furniture and lighting devices;
Investment plan indicating the amounts and methods of obtaining funds;
Sales plan with break-even point calculation;
Economic performance indicators of the project;
Possible risks and ways to manage them;
A calendar plan describing how to open a tea business from scratch in stages, indicating intermediate milestones.

Supplier search

The success of the tea business in 2017 largely depends on the right choice of suppliers. Considering that almost all products on the domestic market are of foreign origin, the most obvious thing seems to be the search for contacts of foreign partners and the import of tea.

However, in practice, this option turns out to be viable only when ordering goods from China - and in fact the assortment of the store implies the presence of Ceylon, Indian, Japanese tea. Therefore, due to high transport and customs costs, tea imports become profitable only with deliveries measured in hundreds of kilograms: only a very large chain of stores can sell such a quantity of goods.

In such a situation, there is no other way out, except for cooperation with domestic wholesale suppliers. Preference should be given to companies located in Moscow or St. Petersburg: even taking into account the cost of delivery, it is more profitable to buy tea from them than from regional representatives - the latter are not distinguished by modesty in pricing policy.

Tea business - profitable or not? To answer this question, you need to compare the prices of suppliers for the most popular commodity items with retail prices set in retail outlets in a particular city and in popular online stores.

The largest operators of the tea market include:

LLC "Partnership of tea merchants";
LLC "Tsar's Compound";
LLC "Russian Tea Company";
Forsman LLC;
Alef Coffee Tea LLC.

Location and interior

It is believed that a good location is 90% of the success of a retail store. Of course, saving on rent will not lead to success, however, expensive premises on the main street often do not justify the money invested in it. When drawing up a business plan for a tea shop, it is important to find the right balance between the purchasing power of the target audience and the proposed assortment. In the center, you can put up expensive goods, and placing a retail outlet in a residential area suggests more affordable prices. When choosing the location of the future store, you should pay attention to:

The number of pedestrians passing by the entrance to the store at different times of the day;
The presence of public transport stops in the immediate vicinity;
The number of cars passing per hour on the near side of the road;
Availability of convenient parking;
Visibility of the sign and the entrance from the sidewalk, roadway;
The presence of a separate entrance and the need for landscaping.

To open a tea shop, you need to choose a well-ventilated room of 20–25 m² that meets the specified requirements. Additionally, business prospects can be assessed according to the following criteria:

Is there enough public transport available in the area?
Is it difficult to find vendors in the area?
Are there problems with sanitary and communal services?
Is there enough street lighting in the area?
Do potential shop customers live nearby?
What is the population density of the area, the social status of residents, income level?

In addition, it is desirable to assess the general condition of the premises, the availability of repairs, plumbing, bathrooms, the ability to equip a warehouse, after which you can proceed to the conclusion of a lease agreement and the development of interior design.

Considering, it should be noted that the methodology in both cases is different: for retail, the external design of the outlet is of great importance. In the case of a tea shop, this role is played by a signboard, which must correspond to the format of the outlet: a cheap light box or a shield made of self-adhesive film is categorically contraindicated for a store selling expensive luxury goods. The same statement is true for the title.

The interior design of a tea shop should also be developed with the involvement of a designer: the interior, among other things, is an effective tool for stimulating sales. Preference is given to natural materials, classic style, natural colors in dark shades and directional subdued lighting.

Equipment

A tea shop is a business that does not require the purchase of refrigeration units, warming cabinets and other expensive equipment. The main condition: showcases and shelves should be harmoniously integrated into the interior in accordance with the chosen style and color scheme. You can buy a ready-made version from suppliers or order the manufacture of shelving from craftsmen. To equip the outlet will have to purchase:

Trade equipment and equipment

Name	price, rub.	Quantity	Cost, rub.
electronic scales	5 000	1	5 000
Trade counter	6 500	3	19 500
Showcases and shelves	11 500	10	115 000
Cash machine	19 000	1	19 000
Outdoor advertising	20 000	1	20 000
A uniform	8 000	2	16 000
Scoops, baskets, trays	20 000	1	20 000
Light fixtures	15 000	1	15 000
Tea jars	200	100	20 000
Package	10	2 000	20 000
Total:			265 000

The specified number of packaging bags is enough for one and a half to two months of work. You can order them at the printing house, where the company logo and the name of the tea shop will be applied to the paper. Tea jars are used in glass or tin, with a capacity of up to two liters: in the first, the goods are more clearly demonstrated, and secondly, they are better stored.

Range

When the repair work in the future store is close to completion, you can start placing orders with the selected suppliers. About 350,000 rubles will have to be spent on filling a tea shop, of which 250,000 rubles will be used to buy a supply of tea, and 100,000 rubles will be used to purchase related products (kettles, strainers, special knives, French presses, gift boxes, etc.). Placing these products in the window will increase the average bill and will become an impulse purchase for those who buy tea for the first time or who are going to give a gift.

At the initial stage of forming the assortment, you should choose 80–100 of the most popular varieties and refrain from buying exotic species. Over time, it will become clear what the secrets of the tea business are, what products are in demand in a particular outlet, what is the seasonal dependence of demand, and what teas are not interesting for customers.

Known varieties are best sold at a price of 250-400 rubles per 100 grams. 80% of stocks of goods should be exactly these types of products. Expensive teas (from 2500-3500 rubles per 100 grams) should be added very carefully, in an amount of no more than 5-6 positions. It is not recommended to take as a basis the assortment of virtual outlets, since that is not always in demand in an ordinary tea shop.

Tea is classified by type (white, green, black, red, with additives, flavored), origin (India, China, Ceylon) and leaf size (from the first to the third grade). To fill the store you should buy:

Assortment in the store

Name	Price
Tea
Black tea, 100 g	250–1300
Green tea, 100 g	350–1300
White tea, 100 g	350–2400
Red tea, 100 g	250–700
Flavored black tea, 100 g	190–700
Flavored green tea, 100 g	190–1200
Oolong, 100 g	250–2900
Pu-erh, 100 g	250–2500
Blends, 100 g	190–500
Related products
tea service	600–5000
gift jar	150–380
Tea ceremony set	1500–3500
Gift bag	80–160
teaspoon	150–300
Kettle	380–5000
bowl	250–400
Mate set	1900–2500
Pu-erh knife	100–250
Strainer for a cup	170–400
Brewing ball	180–400

Financial investments

To determine the minimum amount of start-up capital, it should be taken into account that investments in opening a new outlet depend on several factors:

Location and area of the future store;
Estimated assortment and prices of the supplier;
Number of sales staff;
Expenses for repairs and decoration of the premises.

As a basis for an example of a business plan for a tea shop with calculations, we use a rented room of 20 m², which requires cosmetic repairs. Interior design will be ordered from a designer working at a rate of 1,500 rubles per square meter, the repair of a trading floor - from a construction company at a rate of 3,000 rubles per square meter (average prices for large cities). Approximately the same amount will have to purchase building materials. The rent will be 1,000 rubles per 1 m² per month, which corresponds to the prices for premises in the city center or a large shopping center. The cost of opening and maintaining a retail outlet includes:

Initial Costs

Current expenses

The outlet's staff consists of two sales assistants working in shifts and a part-time cleaner serving the store. Accounting is transferred to an outsourcing company by concluding a subscription service agreement.

Profit and profitability

Tea business - profitable or not? When calculating the yield, we use the average figures given by franchise owners and experienced businessmen. For a store located on a high street or mall in a city with more than 500,000 inhabitants, the input data looks like this:

Patency - 100 people per day;
Buying activity - 30% of visitors;
Average check - 500 rubles;
The average trade margin is 100%.

With this number of customers, the store's monthly turnover will be 450,000 rubles (or 180–200 kg of tea), and the net profit, minus operating expenses, will be 100,000 rubles. Considering that the planned sales volumes are reached approximately in the second or third month of operation, it can be assumed that investments in opening a tea shop will pay off in 9–12 months with a profitability of 26–30%.

conclusions

Opening a tea shop requires quite serious preparation. A novice entrepreneur should be aware that the main thing in this business is not at all a bright sign, exclusive design of the premises or professionally trained staff. All efforts to launch a business may be in vain if there is no main source of income - the target audience, which is based on buyers who are ready to come to the other end of the city for a bag of their favorite variety and pay a lot of money for it. Therefore, the improvement of the culture of tea consumption and the popularization of a quality product should be given as much attention as other business processes.

How to open a tea business from scratch. Business plan: tea shop from A to Z

How to open your own tea shop?

Room for tea

Service staff at the teahouse

Supplies and assortment of tea

Features of the tea business

Advantages and disadvantages

organizational plan

Registration of a business selling tea and coffee

Supplier search

Premises for a shop

Point of sale equipment

Staff

Marketing and Advertising

Financial calculations

Investments in business

Current expenses

Income from the sale of tea

Shop profit

Tea shop profitability and payback period

Order a business plan

The concept of a tea shop in a club format

Who is the business idea for?

Business plan: how to prepare for opening a tea shop in a club format

Legal nuances of opening

How to choose a location

tea club room

How to decorate the interior of a tea club

How to find suppliers

Where to look for suppliers

Range

Challenges of the tea business:

Success factors

Popular questions about the tea shop

💡 How to promote the tea business?

💡 How to attract visitors to a tea shop?

💡 What kind of tea club staff do you need?

💡 How much money do you need to open a tea club?

💡 How much can you earn on tea?

The concept of a tea shop in a club format

Who is the business idea for?

Business plan: how to prepare for opening a tea shop in a club format

Legal nuances of opening

How to choose a location

tea club room

How to decorate the interior of a tea club

How to find suppliers

Where to look for suppliers

Range

Challenges of the tea business:

Success factors

Popular questions about the tea shop

💡 How to promote the tea business?

💡 How to attract visitors to a tea shop?

💡 What kind of tea club staff do you need?

💡 How much money do you need to open a tea club?

💡 How much can you earn on tea?

Business Features

Business Format

Advantages and disadvantages

The disadvantages and risks in the tea business include:

Activity registration

tea shop business plan

Supplier search

The largest operators of the tea market include:

Location and interior

Equipment

Trade equipment and equipment

Range

Assortment in the store

Financial investments

Initial Costs

Current expenses

Profit and profitability

conclusions