What do you need to sell apples in caramel. Business Idea: Chocolate Fountains

Even a small stall selling "fast" food, if installed in a passable place, will bring a good income to the entrepreneur. And here we can include caramel apples as a business - the costs are minimal, the technology is very simple, raw materials are available. But the most important advantage of this kind of activity is the low level of competition - few businessmen have yet paid attention to this niche. Not every city has at least one tent selling caramel apples. And given the love of our population for everything new, this delicious dessert will quickly win the trust of consumers.

Caramel apples are a delicious dessert made from small sweet and sour apples. The fruit is pierced with a stick, and on top, using a special technology, it is covered with a thin layer of caramel glaze.

What will be included in the business plan for making caramel apples? What problems do entrepreneurs have to solve before launching their own profitable business?

Our business valuation:

Starting investments - from 45,000 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

How to register a business?

Before you buy caramel apple equipment, register your business. No difficulties and high costs are foreseen here - it will be enough to formalize the activity in the form of an individual entrepreneur.

Make sure that sellers have health books.

How and where to sell dessert?

The sale of caramel apples will bring the expected profit if the sale of goods takes place in a crowded place - this is the main rule when looking for a point of sale. An entrepreneur can consider 2 options for doing business:

• Rack in the mall. This format is very popular today - this is how they sell takeaway coffee, popcorn, french fries, shawarma. And the preparation of caramel apples can be carried out in the same conditions. In this case, you do not have to worry about the seasonality of the business - there will always be consumer demand. Surely, in a large city there are many large shopping centers where there is no point of sale of the original dessert - there should be no problems finding a place. Renting space for a counter will be inexpensive. Caramel icing for apples smells very nice - the aroma will attract a large number of buyers.
• Mobile cart. Apples in caramel on a stick can also be sold on the street. But this is more of a seasonal business - in winter, activities will have to be “curtailed” due to the lack of demand for dessert. With a mobile tray available, you can locate a point of sale in parks, on beaches, on busy streets, near major markets, circuses and shopping centers. It will be very profitable to sell apples in caramel at city holidays - for one such day you can earn a monthly income. Before you place the cart in the chosen place, you will have to negotiate with the owner of the land - the rent will be small.

Be sure to think about organizing a franchise business - then the recipe for caramel apples and all the necessary equipment will be provided to you by the brand owner. There are not so many franchise offers in this niche, but you can choose - Taste of childhood, Healthy sweets, Caramel apples. The main advantage of organizing a business using such a system is the full support from the franchisor when starting a business. But in this case, the start-up costs may be higher.

There is another option for starting a business - to start the production of caramel apples at home. You can make dessert right in your own kitchen, and then sell it. The main difficulty in running a home business is finding customers. Here, most likely, you will have to work on order, since apples cannot be stored for a long time - they lose their taste and aroma.

Search for interested clients on the Internet - your offer may be of interest to the organizers of holidays. Home business is unlikely to bring big profits - but it will be a good income option for housewives. If difficulties don't scare you, learn how to make a caramel apple at home and start the project.

Making dessert is very easy. Special training is not required - you can even stand at the sales counter yourself and sell a freshly prepared dessert. How to cook caramel apples is usually described in detail in the instructions for special equipment. The product can also be made at home - for sure, many have tried it in childhood.

How to make caramel apple? In general, the technology can be described as follows:

• Preparation of ingredients - weighing products for syrup, processing apples.
• Preparation of sugar syrup.
• Stringing an apple on a stick.
• Glazing an apple - it is covered with a thin layer of sweet syrup.
• Drying the finished product and removing excess caramel syrup from it.
• Caramel apple decoration - nuts, chocolate, coconut flakes are used.

If you sell caramel apples on a franchise, then all the necessary recipes will be provided to you by the brand owners. Are you going to work on such a system? Then, for starters, you have to “experiment” a little before you find “your” recipe for making caramel syrup and pick up options for sprinkles. To attract a large number of consumers to the tent, offer a varied "menu"!

To minimize the time to prepare the dessert, you can buy ready-made mixture for caramel apples. But making caramel yourself from sugar and water is much cheaper.

Purchase of equipment, consumables and products

The price of equipment for apples in caramel is low - you will purchase the devices necessary for operation for no more than 30,000 rubles. You will need the following equipment for making dessert:

• Caramelizer - from 20,000 rubles.
• Device for planting apples on sticks - from 5000 rubles.

Even if you don’t have such small funds for the purchase of equipment, you can buy a used apple caramelization machine - costs will decrease by at least 30%.

The list of other inventory and equipment will depend on the chosen business format. For street trading, you will need a mobile cart with an umbrella on top, a chair, several gastronorm containers, trays, knives, large spoons and spatulas - this will take up to 20,000 rubles. When selling dessert indoors, you will place the machine for caramel apples behind the counter - it will take up to 40,000 rubles to manufacture and install it. In this case, you will have to buy a small refrigerator, gastronorm containers, cutlery - this is about 25,000 rubles more.

You can buy a caramelizer for apples and other equipment from both domestic and foreign manufacturers. Imported devices are more expensive, but their quality is higher.

To prepare a dessert, you will need to buy a caramel mixture for apples, fruits. Pay close attention to the quality of the "raw materials" - the taste of the finished product will depend on it. The list of consumables that will have to be purchased regularly includes wooden sticks, packaging bags, napkins.

What profit will the business bring?

To start a business selling caramel apples, you will spend from 80,000 rubles. But you can get a mobile cart and start a business by spending less money - from 45,000 rubles.

The profit from the business will depend on consumer demand and how much the caramel apple costs. As practice shows, if you work every day for 12 hours, you can sell up to 2000 units of delicious dessert every month. The price of caramel apples ranges from 50-100 rubles. This means that you can have revenues of up to 200,000 rubles / month, which, minus variable costs, will amount to up to 150,000 rubles of net profit. Not a bad income, given the low cost of doing business!

Income levels may fluctuate. For example, on weekends, due to greater traffic, revenue will be higher.

To increase revenue, attract potential customers to the products offered - branded dessert packaging, a bright sign that is noticeable from afar. Offer customers other products - milkshakes, soft drinks, ice cream. But in this case, the initial costs for the purchase of additional equipment will increase.

In Russia, the chocolate market is developing rapidly. From 2013 to 2019, chocolate consumption increased from 6 to 8 kg per person per year. Despite the trends towards proper nutrition and a healthy lifestyle, people continue to buy sweets and candies: for themselves and their families, as a gift for the holidays. The chocolate production business pays off in a matter of months and brings stable profits to the owners.

Chocolate Making Business Ideas

There are two models of the organization of the technological process: home or industrial production of chocolate.

By choosing the first option, you can start a business at home in the kitchen, investing a minimum of money in equipment. But it will not be possible to officially register such a business, so the responsibility for working without registration with the Federal Tax Service and paying taxes will lie with you.

In the second case, you will have to comply with the requirements of the inspection authorities, rent and prepare a workshop, hire employees and set up a streaming production of chocolate products.

Making handmade chocolate

"Chocolate boutique" is a concept that came to Russia in 2016. The boutique sells elite handmade chocolate made according to home recipes. The owners of such establishments rely on the uniqueness of products, yielding to large workshops in production volumes.

The range of chocolate boutique includes:

• dark, white and milk chocolate bars;
• chocolate with fillers - fruit and berry;
• truffles;
• sweets with non-standard fillings;
• gift sets of different types of chocolate.

Customers can order custom sets, chocolate fountains and even engraved sweets.

The fashion trend of gourmet boutiques is a combination of incongruous tastes. High-end chocolate manufacturers offer ginger, chili, candied fruit, and even bacon as fillings. They sell fragrant sweets exclusively in original packaging.

Handmade chocolate is a delight for gourmets, so it will always find its buyer

Making fruits in chocolate

Strawberries, apples and bananas are fruits that are in demand all year round. Combined with chocolate, they form a unique delicacy. The advantage of the fruit-covered chocolate business is the minimal competition in the Russian market. The disadvantage is a pronounced seasonality. In winter, the cost of fruit increases, and the demand of buyers falls.

A possible way out of the situation is to rent an area in a city shopping center in order to work even in the cold season, in a place with maximum traffic. In advertising, you can focus on the saturation of products with vitamins.

There is nothing tastier than fruits in chocolate: neither children nor adults can resist this delicacy

Making figurines from chocolate

The technology for making chocolate figures is simple - hot chocolate is poured into the molds, then cooled until hardened and the halves are taken out. The edges of each are carefully heated and glued together. Cakes and pastries are decorated with figurines, they are given for holidays to children and adults.

To prepare a chocolate butterfly or openwork lace, you need:

• melted chocolate;
• glass bowl for heating;
• Silicone forms.

Instead of molds, you can use any objects: cups, stacks, spoons, paper sheets and others. Combining different types of chocolate and adding food coloring, confectioners give the figurines a unique design. Show your imagination and an unprecedented result will not keep you waiting.

Chocolate figurines are ordered to decorate wedding and anniversary cakes.

Where to start: registering a business

Chocolate production belongs to the food industry, so be prepared for numerous checks by the SES and Rospotrebnadzor. Register a business before starting work by choosing one of the forms - LLC or IP.

Advantages of the status of an individual entrepreneur:

• registration within 5 working days;
• minimum state duty when registering a business;
• minimum documents.

The main disadvantage of IP is the responsibility to creditors with all property. If you own an apartment, and your business has accumulated debts, be prepared for the property to be put up for sale.

Advantages of opening an LLC:

• financial responsibility within the authorized capital;
• a participant in a legal entity can withdraw from it by alienating a share of the company;
• the company can be sold or donated if necessary;
• in case of suspension of activities, the organization does not transfer contributions to pension and insurance funds.

The disadvantages of an LLC are a complicated registration procedure and the need to deposit an authorized capital of 10 thousand rubles, as well as a state duty of 4 thousand rubles. for setting up a company.

When registering, choose the tax system that is comfortable for you. Small businesses should consider a simplified regime (USN 6 or 15%). When planning to open a large-scale production, think about UTII (fixed tax on imputed income). The amount and procedure for paying taxes depends on the system chosen.

Table: comparison of tax regimes

Obtain permits from Rospotrebnadzor and Pozhnadzor, as well as the conclusion of the SES on the possibility of starting work. Issue a health book, even if you make sweets in minimal quantities.

Organization of home production of chocolate

An exclusive home confectionery can compete with large-scale productions due to the quality of products, the use of natural ingredients and proven chocolate recipes. When working on your own, pay close attention to the quality of the product. Experiment with flavor combinations, offer customers a variety of products. The disadvantage of a home business is the inability to officially register a company. This is due to the fact that the kitchen must be removed from the housing stock in order to organize food production in it. All the risks associated with informal entrepreneurship, in this case, you take on yourself.

Recipe and manufacturing technology

Follow the recipe and the technological process in the manufacture of chocolate - the taste and shelf life of the finished product depends on this.

The simplest chocolate recipe at home:

1. Mix 5 tbsp. spoons of cocoa, 7 tbsp. spoons of sugar and 150 ml of milk in a bowl. Bring the mixture to a boil over low heat, stirring constantly.
2. Gradually add 1 teaspoon flour and 50 g butter. Continue to stir the composition until a homogeneous mass.
3. Pour hot chocolate into molds, after pouring the filling into it (wafer crumbs, nuts, raisins).

When choosing chocolate, customers first of all pay attention to the appearance and taste.

Once the chocolate has cooled, it can be eaten. You can store homemade sweets for 2-6 months at temperatures up to 17 degrees. Transportation of chocolate is allowed only in vehicles equipped with cooling systems.

The weight of the candy should not exceed 3–6 g, so that the client can put it in his mouth as a whole and taste it without biting.

Requirements for the premises

Technical conditions for the production of chocolate are determined by GOST 31721–2012. In the document you will find information on the quantity of ingredients for the manufacture of various types of cocoa-based products, as well as requirements for equipment and workshop. Despite the lack of registration and checks, try to comply with the maximum requirements of the standard. The room should be ventilated, with an artificial temperature regime and a low level of humidity. The optimum temperature for storing chocolate is up to 17 degrees.

Purchase of equipment and raw materials

A home bakery can be opened with minimal investment if you work to order and use kitchen equipment. Purchase raw materials for chocolate production:

• chocolate mass or cocoa;
• cacao butter;
• sugar;
• vanilla;
• emulsifiers;
• milk or cream.

Buy quality ingredients. To save money, replacing cocoa butter with palm, and cocoa with carob, you risk the taste of future chocolate.

At home, use a coffee grinder to grind cocoa beans into powder.

As your business develops, start purchasing professional equipment:

• high power juicer for cocoa butter;
• grinder to remove excess moisture;
• tamper for quick crystallization of chocolate;
• various shapes and stencils.

The cost of a home kit for the production of elite sweets does not exceed 150 thousand rubles.

Sales and advertising company

At first, sell candy directly to customers. To do this, create groups on social networks, take attractive product photos and place ads. Invite friends and acquaintances to groups, set up targeted advertising for members of competing groups.

When you develop the business and open a kitchen outside the home, having received permits from the SES, negotiate with retail chains and coffee houses that do not have cooking and supply sweets for sale. The main thing is to comply with the terms of delivery and storage of goods.

Financial calculations

Home production does not require special costs and pays off within a few months.

Table: business start-up costs

Table: systematic costs

Planned income

The cost of one bar of exclusive handmade chocolate is 200 rubles, the cost of its production is 25–35 rubles, depending on the filling. On average, 200 tiles can be sold per month, the total income is 40 thousand rubles. Net profit per month - 15 thousand rubles, the payback period for a home business is 5 months.

Business plan for the production of chocolate on an industrial scale

Industrial production is different from domestic production. You will not be able to cope with the volume of production alone, you will need to attract employees. Equipment for a full-fledged workshop costs dozens of times more, and manufacturing technology is more complicated than homemade.

First of all, hire a technologist for the enterprise. He will be responsible for the process of making chocolate and working out recipes. Buy raw materials only after working out each recipe.

To obtain chocolate, cocoa beans are roasted, ground and mixed with the remaining ingredients in a conche machine, and then cooled and formed into bars.

The process of making chocolate in the workshop is automated and includes the following steps:

• dosing of components;
• initial mixing;
• mixing in a conche machine up to 3 days;
• heating the chocolate mass to 50 degrees;
• filling in forms;
• cooling to 33 degrees and holding for 40 minutes;

The production of different varieties of chocolate differs in the initial set of ingredients and technology adjustments. To make porous chocolate, it is enough to add air when loading raw materials for conching, and for bitter chocolate, you will have to use more cocoa powder.

Room selection

To organize a chocolate shop, a room with an area of ​​60 sq. m. Requirements for the workshop:

• not part of the housing stock;
• equipped with ventilation;
• there are sinks with cold and hot water;
• the walls are tiled up to 1.5 m from the floor;
• the rest of the walls are painted.

To make tiles and sweets perfectly even, buy a molding machine in the workshop

Indoors, equip a place for a product warehouse with an optimal temperature, as well as an office and a workshop with equipment directly.

Purchase of equipment

The cost of purchasing equipment ranges from 1 to 10 million rubles. Industrial equipment for the chocolate shop:

• ball mill for mixing ingredients;
• boiler for kindling oil;
• conche mixing machine;
• refrigeration equipment;
• tamper for crystallization of chocolate.

In conche machines, the chocolate mass is kept under constant stirring for 24–72 hours.

Auxiliary equipment:

• conveyors;
• ventilation system;
• thermostats;
• planetary pumps;
• hoods;
• molding equipment;
• packaging unit;
• printing press for wrapping.

Purchase of raw materials

Chocolate is made from cocoa beans, which can be purchased in Africa, Australia, and Asia. There are three varieties of beans suitable for chocolate production:

• "Creole" - selected beans of the highest class;
• "Foreigner" - medium quality;
• "Pumpkin" - low-grade beans.

Cocoa beans go through three stages before turning into powder:

• frying at a temperature of 150 degrees;
• separation of liquid and husks;
• grinding into powder.

In addition to the powder, buy cocoa butter, sugar and milk, as well as filling ingredients if you plan to make candies.

Do not save on ingredients: the more natural ingredients, the higher the quality of chocolate

Recruitment

For the normal functioning of the workshop, hire employees. Make sure everyone has a valid health book.

Composition of employees:

• manager;
• accountant;
• technologist;
• confectioners;
• driver;
• cleaner.

Sign non-disclosure agreements with the company's recipes with employees.

Formation of the assortment

Large confectionery factories use a similar recipe, and their production volumes do not allow producing exclusive chocolate in small batches. In a small workshop, you can make chocolate according to original recipes, varying the composition of the components and fillings.

Together with the technologist, evaluate the possibilities of production, calculate the expected volumes of output. Develop your own specifications. Based on the planned purchases of raw materials, make a menu. Design them and post them on the company's website or in a group in social networks.

The range of high-end chocolate boutiques usually includes handmade sweets and cakes, as well as beautifully packaged gift sets.

Possible distribution channels and advertising

Chocolate lovers (82%) buy their favorite product in supermarkets at the same time they buy other goods. At the same time, 21% of them are ready to specifically go to the store for chocolate. More often than others, milk tiles are chosen, less often - bitter ones. Only 4% of consumers love white chocolate. Gaining momentum "chocolate boutiques" with exclusive varieties of your favorite product.

Possible sales channels for products:

• supermarkets;
• grocery stores outside the chains;
• stalls, tents;
• coffee houses, cafes;
• fairs, exhibitions.

• shops, coffee houses;
• Internet, social networks;
• city ​​magazines;
• issue of own catalogues;
• sponsoring events.

So that your product does not get lost on the shelves of the store, do not skimp on the original packaging and catchy advertising.

Business calculations

The calculations are given on the example of a workshop with an area of ​​60 sq. m., equipped with everything necessary and operating under a license.

Table: opening costs

Table: recurring costs

Expected income

The cost of one chocolate bar is 100 rubles, the cost of making it is 20–35 rubles. On average, only through retail chains per month you can sell 5200 tiles, the total income is 520 thousand rubles. Net profit per month - 260 thousand rubles, the payback period for a home business is 2 years.

Business profitability reaches 200% even when using natural ingredients. If you replace cocoa powder and cocoa butter with cheap analogues, it will increase by another 1.5 times.

Franchise or own brand

You will need an impressive amount of capital to start your chocolate business from scratch. There is an exit. If you doubt your abilities, buy a franchise. Notable franchised chocolate factories:

• "Chantimel";
• Podarilli;
• Frade.

Franchise Benefits:

• work under a well-known brand;
• proven production technology;
• the opportunity to buy equipment at a discount/leasing;
• consulting assistance;
• business mechanics;
• feeling of teamwork.

Franchising Disadvantages:

• the need to pay the franchise seller a monthly remuneration - royalties;
• high cost of business;
• excessive requirements for the incoming partner;
• the need to comply with the conditions of the franchisor.

A franchise buyer always runs the risk of running into an unscrupulous company that, instead of the existing mechanisms for effective work, gives only a couple of instructions for doing business.

Franchise "Konfael" allows you to ensure stable turnover and gives you the opportunity to get higher profitability compared to a business created from scratch

Rookie Mistakes

Beginners in the chocolate business often make mistakes. The key problem is the underestimation of consumer requests. Manufacturers in small towns are especially guilty of this. They rely on the uniqueness of the product, not paying attention to consumer qualities. As a result, the client receives an exclusive candy in an expensive package, but it turns out to be obscene in taste. Naturally, the client does not come again. In general, in provincial towns, people make excessive demands on the quality of food products, compliance with which is the key task of an entrepreneur.

Having decided to start a chocolate production business and having enough funds, do not hesitate. Assess the market in your city, analyze the demand of potential buyers. Calculate your expenses and income and get started. If you doubt your abilities, choose a popular franchise and follow the proven methods of professionals.

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• Unusual dessert
• OKVED code
• Rent of a trading place
• Recruitment
• How much can you earn
• What equipment to choose
• • • • Similar business ideas:

The average retail price of a serving of caramel apples is 100 rubles, and the cost is no more than 25 rubles. An entrepreneur earns an average of 75 rubles from one portion sold. The most successful retail outlets sell 100 servings a day on weekdays and 200 servings a day on weekends. You can calculate your profit...

The main criterion for the success of a business, as in the case of other similar ideas, is the choice of location. One hundred percent options for placing a caramel apple outlet are amusement parks, entertainment centers, city beaches and days of mass celebrations (youth day, city day, etc.). The main emphasis in this case should be on the patency of the young audience of customers, since it is they who bring the lion's share of the organizer's revenue.

How much money do you need to open a business for cooking apples in caramel

A big plus is the relatively low investment to start a business. A fully equipped stationary rack with a caramelizer for apples (an apparatus for preparing treats at the point of sale) can really be purchased for 35,000 rubles. For an amount slightly exceeding 100 thousand rubles. you can open 3 retail outlets in different parts of the city.

Unusual dessert

Caramelized apple is a traditional dessert in American and European holidays. This product is just beginning to take root in our country, so it is too early to talk about any serious competition. The product is an apple on a stick filled with a layer of caramel or chocolate. If the taste of an apple depends only on the variety, then the taste of the caramel itself can be different: pineapple, strawberry, cherry, orange, banana, etc. In order to prepare a dessert, you will need the following ingredients: a small apple, water, sugar, caramel mixture ( the taste you need), sprinkles, apple stick, disposable tableware and napkins. The process looks extremely simple, and any student can be taught "production".

How to cook an apple in caramel - video instruction

The cost of an apple in caramel consists of the following costs:

• Apple - 7 p.
• Caramel - 4 p.
• Consumables - 2 p.

Step by step plan to open a store

Retail outlets can be opened in several formats. The first option is a classic stationary rack, decorated in the appropriate style. The complete set of such a rack includes a caramelizer, an area for displaying goods, parcels, a box for money and a retractable basket for apples. Works from a network, consuming 1,5 kW. Estimated price of a complete set - 35 thousand rubles. The second option for completing the outlet is a mobile rack. It differs from the stationary version in lightness, compactness and the ability to move by one person. Ideal for outdoor events, such as a city beach or a city celebration. The third option is a retro car-style outlet. Such objects are located in large shopping and entertainment centers, where high requirements are placed on the design of the point. The effect is twofold, since the customer is attracted not only by the taste of the product, but also by the appearance of the outlet. The price for the equipment, however, "bites".

OKVED code

To get started, you will need to register your business. The most suitable organizational form is individual entrepreneurship, on the UTII taxation system, or a patent. As OKVED, you can specify 52.63 "Other retail trade outside stores." No additional business licenses are required. The procedure for registering an individual entrepreneur in the tax office takes no more than 7 days.

Rent of a trading place

Next, you need to rent a trading space. For rent, contact the owner of the land. For example, if you plan to install a point in an amusement park, then you should contact the park administration to conclude a lease agreement. To place a retail outlet at city holidays, rent is not required - you just need to get permission from the organizer of the event (as a rule, this is the administration of the city / village).

Recruitment

In parallel with the solution of the issue of rent, it is worth looking for sellers. A caramel apple point can be served by one person, but a minimum of two employees should be hired, as they will work in shifts (2 through 2, for example). Learning to cook caramelized apples and sell them properly can take days.

Issues arising in the course of doing business

In the course of doing business, many questions may arise that at first glance are not so important. For example, which apples are better to use and where to buy them. The same can be said about the sticks on which the dessert is placed. A lot of questions may be related to the technique and technology for preparing the caramel mixture. An equally difficult task is to competently automate the work of a retail outlet (installation of equipment, delivery of ingredients, withdrawal of proceeds, etc.). It is not easy for a beginner to deal with all the questions, and if there is no desire to “stuff bumps” with your own experience, you can always turn to franchising companies.

How much can you earn

With the cost of one dessert apple of about 13 rubles, it can be sold for 50-100 rubles. If you sell every day, then in a month you can sell about 2000 pieces of caramelized apples. Revenue of 100-200 thousand rubles will cover investments and begin to make a profit of the order of 100-150 thousand per month somewhere from the second month of work, or even earlier.

What equipment to choose

To set up the production of a delicious dessert, you will need the following equipment:

• Apple caramelizer;
• Apparatus for planting fruit on sticks;
• For sale from a mobile point of sale: mobile tray, chair, umbrella, containers and trays for products, knives, spoons and spatulas, etc.;
• When trading from a stationary point in the room: a counter, a refrigeration unit, containers, cutlery, etc.

What documents are needed to open

IP registration required. To do this, you need: a passport and an application for state registration, confirmation of payment of state duty, as well as a scanned copy of the TIN certificate.

What taxation system to choose for starting a business

For this business, a single imputed income tax or a simplified taxation system is suitable.

Do I need permission to open

The business does not require any special permits or licenses. The seller of the dessert will need a sanitary book, there must be certificates for equipment and products for manufacturing.

* Calculations use average data for Russia

70 000 ₽

Minimum starting capital

62 500 ₽

Net profit per month

150 ₽

Selling price of the product

12 500 ₽

Monthly expenses

Even a beginner can start a business selling caramelized fruits. Caramelized fruits are an attractive product, simple recipe, minimal investment and high profitability.

It is possible to open a business from scratch and quickly make it profitable if you implement the idea with caramelized fruits. Original desserts in fast food format are a win-win option. High demand, attractive product that will not leave indifferent neither children nor adults. Low cost allows you to set a price that is affordable for any consumer. Business expenses are minimal and can pay off within 2-3 months.

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The street food market is saturated and it would seem that it is already difficult to surprise the consumer. But this was succeeded by an unusual dessert - caramelized fruit. In fact, this dessert is fresh fruit on a wooden stick, which is topped with a sweet caramel icing.

For the first time such a dessert appeared in the East. In those ancient times, caramel syrup was used not as an ingredient for dessert, but as a preservative for the long-term storage of fruits. When the Europeans tried caramelized fruits, they liked them. Presumably, this delicacy appeared in Europe in the 18th century, and became widespread in the 19th century. Then the dessert was specially cooled so that the caramel icing turned out to be hard and crispy. In the 20th century, a recipe for soft caramel appeared, the taste of which is now known to everyone.

This delicacy is still popular today. In many countries, not a single holiday can do without caramel apples. For example, in America, a caramel apple on a wooden stick has become a traditional Halloween treat, and in Germany it is considered one of the national delicacies. Why not implement the idea with caramel fruits in our country?

1. Low level of competition. Despite the prevalence of this delicacy in the world, caramelized fruits can not be found in every Russian city. There may not be direct competitors in your city at all. At the same time, the low price of the dessert will make it possible to successfully implement the project even in a small town.

Unusual taste of usual things. A healthy dessert, consisting of ordinary fruits (apples, pineapples, strawberries) and caramel icing, will appeal not only to those with a sweet tooth, but also to people who watch their diet.

Attractive looking product. Fruits in caramel and even on a wooden stick look very impressive. They glisten in the sun, have rich light and exude a wonderful aroma that awakens the appetite. It is very difficult to pass by a cart selling caramelized fruits. Given the passion of modern people to post their food on Instagram, such sweetness will definitely not go unnoticed.

Business availability. It is quite simple to implement this idea: small investments, light technology, minimal set of equipment. With a small start-up capital, you can build a business that pays off in a couple of months and will bring a decent income all year round. This does not require large retail space, sophisticated equipment and staff training. This business can be run independently, without having special skills.

No seasonality. Unlike most fast food treats, caramelized fruits will be popular all year round. In any season, this dessert is relevant: in the autumn months, caramel apples will be in demand, a bright dessert is perfect for the New Year holidays, and in the summer, strawberries in caramel will be relevant. For each season, you can come up with your own trick: change the color of caramel, fruits, toppings.

Difficulties that can be encountered in this business:

1. Short shelf life of raw materials. Fresh fruit is a perishable product, so the storage system should be taken seriously to prevent food spoilage. You also need to correctly calculate the volume of purchases in order to avoid surpluses. Caramel can also cause a lot of trouble - in hot weather, it can melt in a couple of hours after cooking.

Work with providers. Delicious, fresh fruits are the basis of this delicacy. Therefore, before starting a business, it is recommended to select good suppliers and organize the purchase of fruits.

Which place is suitable for selling caramelized fruits

Where to start a business? From the selection of a place for trade. The best format for selling caramel fruits is a non-stationary outlet. Bright cart-racks with caramel fruits look very attractive on the streets. Today the market offers ready-made solutions - special trolleys for the production and sale of caramelized fruits. The cost of such a kit starts from 13 thousand rubles. If you want to save money, you can find a suitable second-hand option.

Difficulties may arise at the stage of choosing a retail space. If you decide to trade on the street in the summer, you will have to fight "for a place in the sun." After all, it is not always possible to find a place in parks and other places of recreation for citizens. As well as negotiate the lease with the local authorities. It is much easier to find a suitable option in shopping centers, cinemas and other commercial real estate.

The main requirements for a point of sale where it is planned to sell caramel fruits: high traffic of visitors, accumulation of an active target audience (youth and parents with children), an area of ​​​​2 sq.m. It is recommended to rent a retail space in a shopping center, next to a food court or an escalator (there is the highest traffic). The cost of renting such a trading platform will be 10-15 thousand rubles per month.

In addition to shopping centers, markets, fairs, city squares, parks, embankments, etc. are perfect for selling caramelized fruits. The mobility of commercial equipment will allow you to move from one point to another and look for the most profitable place.

How to cook caramelized fruits

The most common variety of caramelized fruits are apples. The production of caramel apples is available to anyone. For this, a little practice and theory is enough.

Algorithm for making caramelized fruits:

• wash fresh apples thoroughly;

prepare frosting. To do this, water, granulated sugar and caramel mixture are mixed in a caramelizer. Everything is heated to a certain temperature, mixed thoroughly and caramel is obtained;

string the apples on sticks and dip into the glaze for caramelization. Then remove them from the caramel: let the excess syrup drain, and the caramel dry or harden (some recipes provide for further cooling);

grease a baking sheet with oil and put apples in caramel on it;

decorate the dessert with topping: coconut flakes, multi-colored dragees or chopped nuts.

As you can see from this guide, you can’t do without special equipment in the preparation of caramelized fruits. You will need to purchase:

Caramelizer - 20,000 rubles. The average productivity of such equipment is 80 apples per hour;

A device for planting apples on a stick - 5000 rubles. At first glance, this is a completely useless device, because the process can be done manually. But with this device, you can produce 60-80 apples per hour, which increases productivity and saves a lot of time.

Other auxiliary tools that will be required in the work. A baking sheet where ready-made desserts will be laid out, disposable gloves, wooden skewers, napkins, food storage containers, a mini-fridge, etc. Another 5,000 rubles should be pledged for this.

In total, you will have to spend 30,000 rubles on equipment + 20,000 rubles on a shopping cart. By simple arithmetic calculations, we get the amount of initial investments: 50,000 rubles for equipment, 15,000 rubles for the first month of renting a retail space and 5,000 rubles for the purchase of ingredients. Total 70,000 rubles.

What consumables are needed to trade caramelized fruits

Ingredients for the production of fruits in caramel. That is, you need fresh fruit, a special mixture for making caramel icing, granulated sugar, water and various toppings to decorate the dessert. The most common type of fruit in caramel is apples. It is very important to choose the right fruit in order to simplify the task of purchasing, storing, and also taking care of the taste of the dessert. Most suitable for this role are sweet and sour and sweet varieties - Granny Smith, Jonna Gold, Idared, etc. It is better to choose autumn and winter varieties of apples; summer varieties are not recommended due to their short shelf life.

Packaging materials. In what form the delicacy will be sold is up to you. Some use paper bags, others use cardboard boxes. It is worth paying special attention to packaging, as its convenience and aesthetic appearance can play into your hands, and otherwise scare away customers.

Wooden skewers and napkins. All this will solve the issue with the convenience for buyers.

Consumables for drinks. Fourthly, you can diversify the range of drinks, as they are often bought for dessert. You can also earn money on this. Accordingly, it is necessary to provide consumables for drinks: straws, cups, etc.

The cost of production includes the price of ingredients and other consumables. The average cost of making one caramel apple is 25 rubles. If you plan to use other fruits, then their cost may be higher. In order to calculate the cost, you need to find out what is the consumption of ingredients for making a batch of dessert. For example, to prepare 40 caramel apples, you will need 5 kg of fresh apples (400 rubles), 250 g of caramel mixture (150 rubles), 2.3 kg of sugar (161 rubles) and 250 ml of water (12 rubles). In total, for a batch of 40 caramel apples, you will have to spend 723 rubles worth of ingredients. Then the cost of manufacturing 1 caramel apple is 18 rubles. Add to this the cost of skewers, napkins, packaging and get these 25 rubles for 1 caramel apple.

It is easier to determine the price - just look at what the market offers. And prices vary between 100-300 rubles. It all depends on the city, the size of the apples, additional ingredients like nuts and sprinkles, serving and pricing. The recommended price for such products is 150 rubles - this is not too expensive for a dessert, but includes a good margin that will ensure profit.

Ready-made ideas for your business

Now let's calculate how much you can earn on caramel fruits. For the first month of operation, the outlet can sell about 500 pieces of caramel apples. To do this, it is enough to sell only 17 pieces per day. In this case, the monthly revenue will be 75,000 rubles, and the cost of ingredients - 12,500 rubles. Then the net profit will be 62,500 rubles. Subtract from this the cost of rent and get our 50,000 rubles - a good result for the first months of work. And this is without taking into account the profit from the sale of related products. In the future, it is quite realistic to sell up to 40 apples per day - in this case, the monthly revenue will be 180,000 rubles.

You can go to the trick and increase the price if you invite visitors to personally choose the toppings for dessert. By setting an insignificant price for adding coconut flakes, nuts or sprinkles, you can add 3-4 thousand rubles to the profit in total.

Thus, the project can be paid back already in the second month of work. While working independently. In the future, when the business becomes profitable and sales increase, you can hire a salesperson.

Caramelized fruit is an inexpensive commodity, so high profits can only be expected in case of a large number of sales. To achieve the desired result, it is recommended to pay attention to the following nuances:

do not miss the chance to earn money at various events. For example, during city holidays on the streets (squares, parks, embankments) there is a huge number of potential customers. You can also consider the service of travel to events. A cart with freshly prepared desserts will be in demand at children's parties, at corporate events, and even at weddings as a replacement for the traditional candy bar. There are many opportunities, the main thing is to use them.

do not spare money on advertising. It seems that the caramel fruit cart is the best advertisement for the product. However, do not neglect other methods of promotion: start with a bright cart design, a memorable name, social networks - you can arrange a raffle there, promotions in honor of the opening, etc. You can participate in some event as a sponsor and give free treats to children. They will get to know you, they will remember you and, perhaps, they will return to you later to buy their favorite dessert.

How to set up a business

To implement the plan, the best option would be to register an individual entrepreneur and choose UTII as taxation. In this case, the tax amount will be fixed and calculated depending on the sales area, region and specifics of the activity. The advantages of this technique are as follows:

complete lack of accounting

simple form of financial reporting

exemption from certain taxes (VAT, personal income tax and others).

In addition, you will need to obtain a trade permit. To do this, it is necessary to provide a certificate of registration of an individual entrepreneur, a sanitary and epidemiological conclusion when trading food products, as well as a list of products agreed with the SES.

Possible activity codes according to OKVED-2, which can be specified:

47.99 - Other retail trade outside shops, stalls, markets

56.10.2 - Activities of preparing and/or selling food ready for direct consumption on the spot)

47.81 - Retail sale in non-stationary trade facilities and markets of food, beverages and tobacco products

Obviously, the production and sale of caramelized fruits is a profitable business that has prospects for development in the domestic market. Even a novice in entrepreneurship can implement this business idea. However, it is worth remembering that any project should begin with a market assessment. To understand whether it is advisable to implement an idea, you need to conduct surveys, identify potential buyers, evaluate competitors, weigh all the pros and cons, and assess the risks. All this is necessary in order to properly organize each of the stages of the project and make it profitable.

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