Traditional and creative ways to promote your restaurant. Unusual restaurants

Sushi bar owners around the world continue to look for new ways to attract customers. In 2018, rolls began being delivered on monorail trays in Toronto, and a chocolate sushi shop opened in Osaka.

Business idea No. 6043

In the Chinese city of Guiyang, there is a tea shop that only employs deaf employees. Only one cashier has no hearing problems.

Investments from RUB 2,200,000.

Business on laboratory diagnostic services from the largest laboratory diagnostic center in the Russian Federation. High confidence among doctors and a large flow of clients due to low prices compared to competitors.

The world's first avocado restaurant has opened in Brooklyn, where all dishes and drinks contain avocado as a mandatory ingredient. The world's first r...

There's a themed family restaurant in the Philippines where you can play with construction toys and eat burgers shaped like LEGO bricks. The idea appeared thanks to the owner's love for the famous con...

A restaurant inspired by Harry Potter has opened in New York. In the establishment you can see a sorting hat and candles in candelabra, drink a “Dragon's Blood” smoothie and a cocktail called...

Dhoni Sunset Bar and Restaurant has opened on the uninhabited island of Lonubo in the Maldives. Its guests can spend an unforgettable romantic dinner, run barefoot on the snow-white sand...

Investments from 30,000 rub.

STROYTAXI is a franchise of the first unified dispatch service for ordering power transport and construction equipment (analogous to a passenger taxi). Innovative business, no competitors, high profitability.

A restaurant called Food Ink has opened in Spain, preparing dishes using 3D printers. The ingredients are first transformed into a homogeneous paste, after which they are soldered together and converted...

There is a restaurant in Helsinki where food is prepared from products with almost expired suitability. Almost missing products are delivered to the establishment free of charge by Finnish grocery chains.

There is a restaurant on Yas Island in Abu Dhabi where food is delivered not by waiters, but by roller coaster. On Yas Island in Abu Dhabi, in one of the shopping...

Japanese carrier Ichibansen/nextstations has launched a unique tourist train. Its passengers can try the dishes French cuisine and admire the surroundings through transparent...

Investments from 420,000 rub.

Business on balloons. Let's teach you how to make money out of thin air!

You still don’t know what a real self-service canteen is! This is Foodsy, a new self-service. “Self” does not come from the word selfie, but from the English word “on your own”....

When we write about a business idea, there is usually one, less often two, “merchants” behind it. Their interest and their investment, and their subsequent benefit (even if it is fortune-telling) is almost always very...

A mobile van on wheels rolls around the capital of Sweden - the city of Stockholm. The van (and the business itself) is called Wonderboo. It was invented by an entrepreneur named Magnus Rosengren. I'm on my way...

The word “fast food” has long had a negative connotation. Fast food cannot be “healthy”! Even those who regularly eat this same fast food understand this. However, for several years now there has been...

Investments from 200,000 rub.

Renting cottages and camp sites under the "House for Rent" franchise

A clear and simple business for renting cottages and camp sites for a day and long term, which only requires a telephone and Internet access. No sales experience required.

Gastronomic trash as a business idea The expression “pies with kittens” has recently found its embodiment in reality and not as a violation of all norms by catering enterprises...

The Canadian sign restaurant Signs Restaurant allows people who usually find it difficult to find a job - the deaf. It is especially rare to see deaf people in professions that involve general...

A restaurant called Coi is located in San Francisco (USA) and it became famous for this. In addition to the fact that the Coi restaurant is the owner of two Michelin stars (For catering in the United States of America...

Faraday Cafe surprises, and in a good way... It led a new turn in the trend of “relationships between online and offline businesses” and did it very creatively... No, well, with...

Investments from RUB 440,000.

Earn monthly up to 148,000 rubles. Interactive vending model of the railway with the function of issuing gifts. An interesting alternative to standard vending solutions.

The trick of your bar is original idea, thanks to which a bar can turn into a super popular and super profitable place, this is something that distinguishes your speakeasy bar from a million other tiki or speakeasy bars. But you shouldn’t think that any idea will have a positive effect on the establishment: the history of the bar industry knows many failures.

Chips in Russian bars began to appear not so long ago; just 10 years ago, no one in Russia thought about distinguishing their establishment from others. But as soon as supply began to exceed demand, it became clear that it was not enough to simply open a new establishment and serve high-quality alcohol and delicious cocktails to get a lot of guests and good profits. So competition pushed bar owners to get creative.

To be fair, it is worth noting that the first features in domestic establishments were most often borrowed from Europe and America, because according to copyright law, ideas are not subject to patenting. It’s like with television programs: KVN and Dom-2 are the only ones that were invented in Russia on their own, the rest is just a copy of Western television.

We have collected the most interesting features in Russia and abroad. Now you can find out what to start with and what to take into account when looking for chips for your bar.

5th place - Robot bartender

For high-tech lovers, a restaurant has been created in Hong Kong, where instead of bartenders and waiters, guests are served and cooked by a real robot. He takes orders himself and transmits them to the kitchen using infrared communication.

What can this feature do?: reduction of personnel costs; the desire of guests to place orders more often in order to communicate with the robot again;

What to watch out for: the robot bartender-waiter is not yet very careful, he can splash or push the guest.

4th place - Fight from the heart

Somewhere in Spain, a “swear bar” is thriving; its main feature is happily used by guests. The fact is that in the establishment it is customary to shout and swear at the bartenders! The author of the most original curse even gets a prize - a small glass of beer or tapas! According to the owner of the establishment, it was conceived so that there would be fewer quarrels in families - they let off steam on the bartender with nerves of iron, which means there will be peace and order at home.

What can this feature do?: emotional release for guests, and as a result - a desire to come to the bar as if to a psychologist, at least 3 times a week;

What to watch out for: sooner or later one of the bartenders may not be able to stand it, then everything will fall apart.

3rd place - Bar crying

In a Chinese bar main role also reserved for bartenders, but there is a slightly different twist - in this bar, guests are supposed to cry and talk about their problems. An hour-long session of tearful “psychotherapy” will cost $6. Chinese restaurateur Luo Janu, after another cry of a drunken client on his chest, decided that such hysterics could be a good feature, and he was right! They say that at first, to justify their purpose, bartenders used onions!

What can this feature do?: This great way make money on other people’s problems, because the services of a psychoanalyst are much more expensive, which means you can raise the prices for cocktails;

What to watch out for: that the bartender may turn out to be a gossip.

2nd place - Cocktail cart

The London bar "Connaught" surprises its guests with a "cocktail cart": the bartender comes out of his "kingdom" - from behind the bar and with the cart heads to the table, and in front of the guests, prepares cocktails! For a spectacular appearance, a signature cocktail has even been invented - the Connaught Martini, to which the guest can ask the bartender to add any of 30 different bitters.

What can this feature do?: more guests will order cocktails, because to see the skill of the bartender you don’t need to jostle at the counter - the bar comes by itself;

What to watch out for: too much large quantity cart orders, it takes the bartender much more time to prepare a cocktail in this way than for a regular cocktail, so you will have to hire additional bartenders.

1st place - Cocktail for a million

It’s not for nothing that the “Dry Martini Bar” in Barcelona got its name, despite the fact that you can order any cocktail there - no matter what. The feature of the bar is the counter hanging above the counter - every one ordered classic cocktail with an olive at the bottom is reflected on the scoreboard, inviting tourists from all over the world to make the counter spin.

What can this feature do?: this popularizes the chosen cocktail, while leaving guests a choice, and practically guarantees that everyone will order it at least once during the evening;

What to watch out for: the fact that you may not reach a million.

Top 5 Russian chips

5th place - Exchange in a bar

The work of the Exchange bar is based on the principle of trading on a real exchange. Georgy Rozanov, owner of the Birzha bar, clearly explains the principle of operation: “The trading session begins with average price for all drinks. When ordering, for example, a portion of whiskey, the price for the type that was ordered increases. All prices for other varieties from the Whiskey category are falling, the price changes after each order. The same thing happens in all other groups.” The bar’s menu includes more than 200 cocktails and drinks; the “initial” prices for them can be found in the menu, stylized as a “Financial Times”, but on the board above the counter the prices change every 2 minutes depending on the demand for this item. In addition, every evening there is a “stock crash” when all positions reach a minimum value.

What can this feature do?: fuels guests' interest in cocktails and in order to buy more; competitive spirit;

What to watch out for: Electronics failure.

4th place - Suspended vodka

In the “Big Cafe” of the Art. Lebedev Studio, the chips were based on the old Italian tradition leave “coffee hanging”, but they modified it a little - guests hang vodka. This custom, which still exists today, is even described in the novel French writer Tonino Benaquista “Malavita”: “... while relaxing in Naples, I heard about old custom, which was still revered by some bistro owners there. Given the price of espresso at the counter (pennies or less), it was not uncommon for customers to empty their pockets of change and buy two coffees while drinking only one. And the bartender wrote down on his board one free coffee for a poor man who happened to come in.”

“Suspended Vodka” only recently appeared in cafes and is still in experimental mode, and I must say, a successful one! Anyone can hang a glass of vodka certain brand at a price of 100 rubles per 50 grams. Some come and modestly hang up one glass at a time, but there are also those who, with a broad gesture, hang up 4 glasses at once. At the same time, no one, surprisingly, is embarrassed to ask for free drinks and they sell out quite quickly. Of course, this feature also brings disadvantages, for example, a tramp has already entered Artemy Lebedev’s large cafe once, he only ordered free vodka, sat down at the largest table and did not want to leave!

What can this feature do?: creates a joyful and friendly atmosphere between guests;

What to watch out for: what already happened in Artemy Lebedev’s cafe once, that is, tramps and simply freeloaders who will only come for free drinks; you need to think carefully about how to make such purchases - in fact, the money was received at the cash register, but the product was not used up.

3rd place - Universal bartenders

Roman Toroschin’s establishment “Brut Bar” abandoned ordinary bartenders and waiters, hiring universal bartenders. The entire staff at the Brut Bar knows all the cocktails by heart, can advise guests on something and even prepare it if necessary! There are no waiters left in the bar, now their role is played by bartenders, and since the one who directly communicates with the guests is the main “seller” in the bar, it is very important that he knows the cocktails and can tell the guests about them, and when he can and making a cocktail - this inspires great confidence, and the guest will be ready to try whatever is offered to him.

What can this feature do?: quality sales; improves the drinking culture in the bar and introduces guests to interesting cocktails;

What to watch out for: growth in payroll costs.

2nd place - Time = money

In the spacious room of the “space” “Ziferblat” there are areas with tables and soft sofas, where you can drink tea, play board games, work or participate in interesting thematic meetings (on Lewis Carroll’s birthday, the organizers organized a crazy tea party - all the guests swapped places every five minutes, drank non-existent wine, dipped the watch in tea and did other crazy things) - and this is all free in itself, you only have to pay for the time spent in the “space”: 1 ruble per 1 minute.

Each guest is given a vintage alarm clock upon entry to keep track of time. Ivan Mitin, the author of the project, is sure that Benjamin Franklin himself suggested the idea, it’s just that no one has yet been able to implement it: “He said - time is money. I just decided to bring this idea to life. No matter what cafe you go to, you need to buy something everywhere, otherwise you are not bringing benefit to the establishment, and this creates insincerity between cafe employees and guests. You seem to have come to enjoy the atmosphere, relax in a pleasant place, but you have to buy something all the time and they keep hinting at you about it. You don’t have to buy anything from us at all, or you can drink a hundred cups of coffee or tea, you can bring it with you.”

I wonder how evenings would end, for example, at the Free Bar, if they introduced per-minute payment? Let's try to imagine: for example, in order to remain profitable, a bar on average must bring in 100,000 rubles in revenue per day. Let's assume that our bar's traffic is only 100 people per night, each of them can drink 5 cocktails per night. If the cost of a cocktail is 50 rubles, we will spend 250 rubles for each guest. Then, if the first hour costs 1,000 rubles (during this time, most of our guests will drink 5 cocktails), each guest will bring us 750 rubles net, total: 75,000. We will collect the remaining money from guests who decide to stay longer, making 300 rubles for them every subsequent hour. Thus, our bar would become the first truly free bar!

What can this feature do?: large straits, and, consequently, large sponsorship budgets and discounts on alcohol;

What to watch out for: the fact that the fun can go beyond boundaries and the bodies of the guests will have to be carried out by specially trained people; In addition, the tax office may not understand this trick.

1st place - Scorched friends

"Old Fashioned Bar", located in the Yekaterinburg gallery contemporary art has two chips at once. The first one, which arose a long time ago, the bar is located behind the cabinet, in the literal sense of the word! To get here, you need to know which bookcase door to pull. By the way, Old Fashioned holds joint events with the gallery, then a personal cocktail is developed for a certain artist, which you can try during his exhibition. By the way, the name of the bar is really cocktail - remember.

The second feature, which Vyacheslav Zatsepilov introduced quite recently (and was the first in Russia and, apparently, throughout the world), is called an “online bar”. He installed a camera above the bar counter, which transmits what is happening in the bar to the official website, now any guest can watch the bartenders work and prepare cocktails in real time from home. “The camera attracts many guests who can spy on what is happening behind the bar. Some guests even manage to “drink online” - they call friends (mostly in another city or country), say the name of the site, sit in front of the camera and off they go...”

What can this feature do?: may provide a new advertising option for partners; greater traffic to the bar’s website and, as a result, more guests;

What to watch out for: Although it will be more difficult to deceive friends or wife, they can always turn on an online broadcast from the bar.

Top 5 creepy features

5th place - Prison lunch

In a Tuscan prison there is a dangerous restaurant. For several days a year it is opened for gourmets: guests are searched at the entrance, their bags and mobile phones are taken away, they are forced to go through a metal detector (which did not cause even a shadow of embarrassment to the Russian visitor - football matches, rallies and even some metro stations have hardened the Russians). The main feature of this establishment is that all the service personnel are prisoners of this prison, who, before opening whole year teach you how to cook. They work under the close supervision of armed guards.

4th place - Drink at the dentist

Another unpleasant establishment is located in a Riga hospital; the dining room looks like a real medical office! The trick of this place is flasks and syringes instead of plates and glasses, the feeling that the restaurant menu is not food, but medicine, does not leave you!

3rd place - Serving in a bidet

In China, there is a toilet-themed restaurant. His trick is toilets everywhere! Guests sit on toilets and eat from toilets; by the way, the owners of the establishment even advise booking a toilet in advance.

2nd place - With a cocktail to the next world

In the Ukrainian Truskavets there is an ominous restaurant in the shape of a coffin, it is called “Eternity”. There is a sign in front of the bar’s entrance: “Entrance only in white slippers,” and the main feature of the menu is “funeral” dishes, like: “Farewell” sandwiches, “9 days”, “Wreath”, “40 days” salads.

1st place - Cannibal Banquet

And here, it seems to us, is the creepiest place! Chip of one Japanese restaurant became the “Cannibal Banquet”: a body is brought into the hall on a hospital gurney, which the waiter-surgeon, in the presence of visitors, begins to dissect and lay out on plates. In the end, it turns out that the body is just a container filled with food, sprinkled with red sauce simulating blood.

Unfortunately, chips work only once because an original idea cannot be original twice. You will have to come up with a feature for your bar yourself...

Printed Promotional Materials

Business cards, flyers, brochures, etc. should attract the attention of your potential client with a creative design. Choose the content and offers you print carefully, and don't try to pack the flyer with too much information. Write briefly and clearly: The meaning of the offer (promotion, bonus), name, logo, contacts. There is no need for meaningless slogans and chants and tedious texts in small print.

Do not forget that the size of the leaflet also matters - the client should easily put it in his wallet or pocket, so that he will then become interested and remember about it again, and not just throw it away.

Business cards: It is important for a restaurant owner or manager to have business cards. They are used to provide basic information about you and your establishment. Business cards, as a rule, have one generally accepted format and include the name of the owner of the business card, contact information, for example, address, telephone, fax, email address, as well as a logo, which should be recognizable and bright.

The business card design should be individually designed, different from the rest and attract attention. “Attracting attention” does not mean pretentious and flashy, be stylish! Think about what your business card will look like - after all, if it is ordinary, few people will save it. Special font unusual shape, stylish colors - all this important elements for a creative business card.

Leaflet contains information that should interest new customers: a new menu, a promotional offer, a discount on the dish of the day, etc. Usually, they are distributed on the street, offered to drivers, delivered along with the mail, etc.

Flyer design is of particular importance. It should highlight the advantages of your product or service over competitors, such as: cost, size, delivery speed and quality.

I can recommend how to quickly, efficiently and inexpensively produce printed materials online. You can use the Internet service vizitka.com for this.

Restaurant menu and its design

According to research, an updated menu can increase restaurant traffic by 20%. The menu should be very carefully thought out, and used not only to display dishes, but also as a marketing tool.

A good menu should take into account seasonality, have a pleasant and clear design, be focused on potential customers and inspire confidence.

The menu should have promotional offers for every day so that guests gradually get used to your restaurant. They need to know that if they come to your place on Wednesday, they will get their favorite pancakes.

Use your restaurant menu as free advertising. Indicate in it all the services that your establishment can offer. For example, if you have delivery or a loyalty program, be sure to indicate this on the menu. Make sure the menu is always clean and contains all pages. If customers get confused by missing pages or receive a menu with a greasy stain, they will be less likely to order anything.

Daily newspapers, magazines, TV commercials

If you have an interesting event, create a press release and send it for broadcast on radio and television. Make sure your communication message contains the information the user needs. Believe me, the press sometimes looks for such information and will gladly publish it for free. In the city media there are special sections “Afisha”, especially for such cases

Another method of attracting customers is special days in your restaurant. For example, Children's Day, Free Desserts Day, etc. Such promotions will not only attract attention, but will also allow you to gain the trust of customers. It is these “Days” that the press most likes to write about. Invite journalists from these publications to the celebration and organize a free buffet. Remember, one successful article can bring dozens or even hundreds of new clients, so don’t offend journalists :)

We invite you to familiarize yourself with the application for Android

Study the restaurant business market

Restaurant trends are very important for marketing. Restaurants that prepare dishes from environmentally friendly materials are very popular. clean products. This becomes possible through partnerships with eco-shops or organic food producers. Healthy dishes will be an excellent novelty, and the eco-drinks offered to guests will win the sympathy of the guests for a long time. “ Home kitchen” is becoming more and more popular in the world and has already overtaken the Italian one. Use this when creating your menu and you will get your regular customers.

Original ideas for restaurant promotion

Try to stand out from your competitors with creativity. Go beyond your usual boundaries. Use the holidays to create a special atmosphere in the restaurant. This will encourage people to come back to you. Use your imagination to the fullest and you will see that your customers are happy.

As you may have noticed, there are a lot of ideas for promoting a restaurant, right? If you have any suggestions or ideas, be sure to share with us by leaving a comment.

Quite recently, I came across an article that talked about various creative ideas for the restaurant business. The article was long, but read in one sitting. I got the impression that it was written specifically for me, for my dreams and desires. After reading, I decided to study this issue in more detail, to find some more ideas for the restaurant business that do not require financial investments and special expenses. It’s clear that when opening your own restaurant, everyone wants to achieve maximum effect at minimal expense.
In this article I will talk about 6 of the easiest, but at the same time interesting ideas for the restaurant business, which each of you can start implementing today. Believe me, everything ingenious is incredibly simple, and after reading the article to the end, you will understand that in the restaurant business this rule is more relevant than anywhere else.

Restaurant business: 6 creative ideas and solutions

Why have I always been attracted to the restaurant business? Perhaps because I felt there was unlimited potential that could be realized in this area. Your restaurant is like a blank canvas. Draw how you want, draw what you want. There are no clear rules, no restrictions. You yourself are free to choose the path of development of your restaurant; you yourself can determine what is important and what is not. It was this kind of freedom that attracted me. It is difficult to find identical restaurants in the world (if it is not a chain), because each next one is not similar to the previous one, it reflects the inner world of its owner, his experiences and emotions.
So, we got a little distracted, but let’s move on to ideas for the restaurant business. Well, you can do it today without investing a penny.

1. Know your loyal customers
The example of Barista Brava and Starbucks coffee shops shows us that if you know your regular customers by name, remember their preferences, then this is not just a plus, it is a huge plus for your establishment.
When a person comes to a cafe, he doesn’t just want to eat and drink tea, he also comes for comfort, coziness, and service. It’s very nice when friendly waiters smile at you, call you by name and offer you what you usually order. “They remember me by appreciating me,” these are the thoughts that appear in your head.
Believe me, a person will be happy to come to your cafe, will spend more money there, and spend more time. And if friends ask for advice on where to spend the evening, he will definitely tell you about your establishment.

I have experienced this effect first hand. I had to live in an industrial city for several months. I didn’t know anyone there, and I had no idea where to have lunch. Along the streets of the city, I went into an inconspicuous cafe, which was nestled in the depths of the courtyard. The waiter greeted me with a smile, cordially accepted my order, chatted, found out how I was in my mood, and recommended the dish. I won’t talk for a long time, but all 3 months that I spent in this town, I had lunch in this cafe. And that feeling when they meet you and know what you love and prefer is indescribable.
Is it so difficult to achieve this? Absolutely not. But the effect will be incredible.

2. The bartender is the best advisor
The owner of one of the bars in California noticed that many of his visitors communicate with bartenders on various topics, ask them for advice, discuss the problem and try to find a solution. Then it occurred to him interesting idea. He began inviting various specialists to play the role of bartenders: lawyers, accountants, economists, and sales representatives. The bar has gone from ordinary to exclusive. Now everyone could receive qualified advice from a certified specialist while drinking beer with him. In turn, the invited “bartenders” acquired new contacts and potential clients. Everyone got their benefit.

3. Use all the possibilities of the Internet
We live in the information age, when in order to achieve maximum effect we need to try to use all the capabilities of the Internet. This is exactly what one restaurateur from California thought about, who every morning sends out a new me by email to his clients, offering various discounts, promotions and interesting offers. Also, each client can order food via email, and upon arriving at the restaurant everything will be ready.
Enough interesting way advertising. We also need to take into account the fact that everyone who leaves their email receives discounts at the restaurant, and special offers no more accessible to other visitors.

4. Awards and promotions
Gaming is something that you can successfully use in your restaurant business. Involve visitors in the game so that every visit to your restaurant is not just an excuse to dine, but is perceived as part of a quest, part of a big game for which the visitor ultimately receives a reward.
You ask how is this? Another bar owner in the United States introduced a system of ratings and rewards in his establishment. For example, one of the visitors who drank ten different varieties beer, received the title of Master of Beer. To confirm this title, he was given a branded T-shirt and a diploma. Quite an interesting solution that motivates a person to come again. It seems like nothing special, but why not get some kind of reward for what you already do every day.
So you think about how you can use game elements in your establishment. Maybe he can come up with some kind of rating, a point system. Involve people, make going to your cafe not an ordinary thing for them, but something desirable, something interesting. You can also create a system on your website where you can monitor the results of the “game” online. In general, there is room for improvement with this idea; you just need to think a little about the “game” system itself.

5. Competition and the desire to be the best
This idea is very suitable if you have a cafe or restaurant in a resort town. The owner of a bar in one popular resort organized a kind of “battle of the countries.” He placed a large sign behind the bar and daily recorded how much alcohol representatives of a particular country drank. Thus, a kind of rating of the most cheerful and promenading countries was formed. It is clear that after a few days everyone on the coast knew about this rating and wanted to make their country a leader. Crowds of young guys and seasoned men poured into the bar, drinking gallons of beer trying to be better than their closest pursuers.
Like this creative idea and the use of gaming can make your establishment the most popular on the coast.

6. Politeness and emotional connection
It is very important to establish an emotional connection with clients. Your bartenders and waiters should always smile, listen and hear all the wishes and preferences of the visitor. An experiment was conducted in one of the New York restaurants. The waiters addressed visitors as "you", were friendly, smiled sweetly, listened to all the wishes, and if a person could not decide on the order, they learned about his preferences and offered the best dishes. From the first days of this experiment, tips increased by 20%. People love when they are treated not just with respect, but also with kindness. Take this fact into account.

Cafes are establishments that most of us visit periodically. Indeed, opening your own cafe is quite a profitable business today. However, it is necessary not only delicious food, cozy atmosphere and quality service, but also an original concept. Entrepreneurs who have managed to bring an unusual cafe idea to life will certainly not be left without visitors to their establishment.

The establishments that will be discussed below are worth visiting at least once in your life. What emotions they will evoke - positive or negative - is a separate question, but you definitely will not remain indifferent to them. We have collected twelve cafes with original concepts for you.

Alkatraz (Japan)

This establishment is intended for lovers of “prison romance” and simply for seekers of new sensations. At the entrance, visitors are fingerprinted, rules of conduct are read out, and the same prison uniform is issued. The waiters will try to handcuff you and give you a “sedative” injection. The tables in the cafe are separated by bars, so customers really feel like they are in prison.

The names of the dishes are also amazing. Want to try the Brain Scorcher cocktail or the Dead Bird, Human Intestines and Penis Sausage dishes? Then go ahead and get your impressions at Tokyo's Alkatraz.

Dinner in the Sky (Belgium)

In the capital of Belgium there is a cafe where you can really tickle your nerves. Here you have the opportunity to have lunch literally floating above the ground. The establishment is a structure consisting of a crane, a large table and chairs with reliable seat belts. 22 visitors can be seated at the table at the same time, not counting the waiters. When customers sit down and fasten their seat belts, a crane lifts them, along with the table and waiters, to a height of 50 meters from the ground.

A certain combination of a cafe and an attraction has recently appeared in the capital of Ukraine, Kyiv.

Metro St. James (Australia)

The owners of the Metro St. cafe James was invented in Sydney unusual way payment for your services. To get morning cup aromatic coffee, the visitor must kiss any person except the establishment staff. These could be lovers who came with their significant other, or random passers-by.

Initially, payment with kisses was intended as a promotion lasting one month, however, visitors liked coffee for kisses so much that the cafe owners had to extend the promotion for another period of time. If a cafe client wants to pay for his order with a kiss, he needs to select the appropriate menu item on the tablet with which each table was equipped. Next, the kissing process itself is recorded in the form of a photograph.

All photos of non-standard payment administration Metro St. James posts on the establishment's Facebook page. In two months, more than a thousand kisses were collected. “No falsehood, kisses must be sincere! We will carefully monitor you,” was the slogan of the action.

Matchmaker Café (New York)

The main idea of ​​this cafe is not to let anyone be lonely. The waiters actively communicate with each client who comes alone. And if during the conversation it turns out that the visitor does not have a life partner, he will be immediately offered to register on a dating site, will be helped to select people with similar interests and will immediately invite them for a cup of coffee or a glass of wine.

The site offered is not random, but quite specific - in fact, the cafe was created with the aim of promoting an online dating resource. For Nancy Slotnick, who has been working in the field of “connecting lonely hearts” for many years, this is the second project that is aimed at promoting her website. And it should be noted that it is very successful: now more than 5 thousand profiles have already been registered on the site, and a significant part of them are visitors to the Matchmaker Café.

O'Noir (Canada)

Entering this cafe, you will immediately be plunged into complete darkness. The lights in the establishment are never turned on; Flashlights, lighters, etc. are also not used. It is suggested to place an order and dine in the dark. Most waiters are blind. The concept is intended to draw attention to the fact that blind people are in dire need of social adaptation in society.

In fact, dining in the dark will leave you impressed: after all, as you know, when one sense organ is “turned off,” others become sharply aggravated. Without seeing food, you will be able to experience completely new shades of taste of the usual fried meat or fresh vegetables.

Similar restaurants can be found in many capitals of the world, and despite the possible inconveniences associated with complete darkness inside the establishments, they are extremely successful.

Le Café Des Chats (France)

Having run into a cafe for a cup of coffee, how would you react to a cat found next to your table, which was there absolutely unhindered by the administration of the establishment? But the residents of Paris have already managed to appreciate this addition to spending time in a cafe. New Parisian cafe main feature made “cat therapy” - while you are sitting and having breakfast, there are cats around you that you can pet and “communicate” with in every possible way.

Le Café Des Chats' resident cats were adopted from an animal shelter and veterinarian-checked. In the cafe, special houses were built for them, however, cats can freely roam around the establishment at any time. The owners of the “cat” cafe assure that everything sanitary conditions are observed, and visitors do not have to worry about their health. As conceived by the creators of the concept, cats perform a special task: with their purring they calm and normalize nervous system visitors, and also help improve blood circulation.

Apart from the presence of furry inhabitants, the establishment is no different from other cafes - the interior and menu are quite standard. Although Le Café Des Chats has only been open for a short time, it is already extremely popular, with tables being booked months in advance. Establishments with a similar “cat” concept can also be found in London and St. Petersburg.

Bau House Dog Cafe (Korea)

But the cafe where man’s four-legged friends live is located in the capital of Korea – Seoul. The idea is similar to the concept of “cat therapy”, however, this cafe will appeal more to dog lovers. The Bau House Dog Cafe is home to twenty dogs (all different breeds) that visitors can play with during their stay.

Clients can feed the animals, but only with food that is prepared in the cafe itself. Some come to the “dog” cafe with their dog - this is not prohibited by the administration. A small shop has been created at the cafe, where dog lovers can purchase various accessories and toys for their four-legged pets.

The Mill (San Francisco)

How often do we see people in cafes buried in their mobile phones, tablets or laptops. Total “internetization” has taken over almost everything public institutions. The Mill is an ordinary-looking cafe; one of its peculiarities is that its creators have completely abandoned access to Wi-Fi on the territory of their establishment. The Mill is the second Wi-Fi-free café to be opened by entrepreneur Jody Jirin.

In 2010, he already opened a cafe called Four Barrel Coffee, where people are happy to come to chat with their companions, and not with mobile equipment. “Communicate with each other! Only live communication!” - this is exactly the idea that Jody is promoting to the masses, and I must say, he’s doing a good job of it. Despite the fact that its cafe has neither Internet access nor outlets to charge mobile devices, The Mill is very popular and has regular customers.

Barbie Café (Taiwan)

If you want to get into the real world of Barbie, you should definitely visit the Barbie Café in Taipei, Taiwan. Absolutely everything in this cafe - from the interior to the uniform of the waiters - is made in the style of the world-famous doll. Even the dishes (mostly desserts) are here pink color. It must be said that some print and online publications have already expressed their negative opinions about Barbie Café; there were even such descriptions of this establishment as “sickening” and “disgusting.”

However, the creators of the concept have a radically different opinion. According to them, the Barbie doll is an example of a woman ideal in all respects, so she can only evoke admiration. Whether Barbie Café will achieve its goals in attracting fans of the popular doll remains to be seen. However, the cafe is already actively discussed and is gradually gaining popularity.

Velokafi (Switzerland)

There are quite a lot of cyclists among the residents of the capital of Switzerland, and cycling continues to be encouraged and developed in every possible way in this country. Cafe Velokafi is a real find for lovers of this type of transport. The peculiarity is that cafe visitors ride up to the table directly on their bicycles, and do not get off them even when drinking their cup of coffee or eating a sandwich. Each table has a special device built into it, with which cyclists can secure the front wheel of their vehicle and simply sit comfortably on a bicycle at a table in a cafe.

Bench Cafe (UK)

Have you ever had an unpleasant situation when the bill brought by the waiter somewhat “exceeded” your expectations and there was less money in your wallet than you needed to pay? In a cafe that recently opened in the British city of Grafsend, such a situation a priori cannot happen. There are no price tags here - visitors pay as much as they want and see fit.

Bench Cafe purchases ingredients for cooking from supermarkets, which sell them for pennies due to their lost presentation. For example, the packaging of a product has been damaged and it can no longer be sold in the store. The owners of Bench Cafe purchase such goods and prepare absolutely high-quality and fresh dishes. How long a cafe with such a concept will last remains a mystery.

Tea Cozy Rooms (England)

The idea of ​​this establishment is strict and unquestioning compliance with pre-established rules of behavior. Visitors have already dubbed the manager of the cafe a “fascist.” And there is a reason: if the owner of the establishment notices that one of the guests has violated strict rules, the client is immediately kicked out the door in disgrace.

The laws that everyone at Tea Cozy Rooms must follow mainly relate to the rules of etiquette at the table: do not laugh too loudly, do not slurp, do not put your elbows on the table, etc. Strange as it may seem, such a “severe” establishment is in demand. Perhaps, at Tea Cozy Rooms, everything is compensated by incredibly delicious food, for which visitors are ready to endure even such acts of education from the owner of the cafe?