What business is currently relevant in Europe. Renting identical cars

Studying the experience of European startups, as well as the opinions of experts in the field of entrepreneurship, we can identify 10 promising business segments that are relevant for Europe and, to a large extent, for Russia.

Europe today is an extremely “variegated” market. However, it is believed that there is a place for both traditional and innovative segments of entrepreneurship. The business portal Moneymaker Factory has selected for you 10 new business ideas in Europe (5 business concepts and 5 already working business models).

Business concept: Hygge lifestyle store

Where is it popular: Denmark, UK

The word "hygge" is of Danish origin. In the original, the word sounds like hygge and means “comfort” (understood as homely). The Danes are a northern, sedate people who cannot live without the comfort of their own home, and, in addition, promote their own values ​​in terms of living life among other Europeans.

The main idea of ​​hygge is to furnish the home with simple and inexpensive things, but at the same time helping to completely disconnect the owner from pressing problems - at work, in business, in relationships. It is possible, of course, that there are already hygge things in the house, but it is important to discover them in time and also to use them correctly.

Video about what hygge is:

So, a typical home that has everything for hygge will have:

• a soft, ultra-comfortable sofa - so that the owner can spend the whole evening on it after work (or even the whole weekend);
• a set of large cups designed for the slow and delightful consumption of tea and coffee throughout the evening;
• a set of foam bath aromas - which the owner will take after tea;
• a pleasant book - best of all from among classical literature.

And an indispensable condition is no electronics around. The idea of ​​hygge is to abstract a person from the world of gadgets and television, email and SMS, to communicate with oneself, close friends, or at least with a cat or dog - and certainly face to face.

An enterprising European has every chance to make money using the hygge hobby as a business idea. To do this, he needs to organize a specialized store in which a person who has discovered hygge can purchase everything listed above for a reasonable fee.

Business concept: applied political consulting

Where is it popular: UK

Over the past few years, political processes in Europe have been developing at unprecedented speed. It comes to the literal redrawing of the political map of the continent: the British accomplished the famous Brexit, and there is a possibility that they are not the only ones who will do the same. The West and East of Europe continually strive to prick each other with yet another economic sanction, and internal contradictions are intensifying.

In a word, for a European accustomed to a measured life, even if he is an experienced entrepreneur, current events can literally make his head spin in an attempt to understand how to proceed and develop a business (or develop himself) if the next major market turns out to be inaccessible or if the exchange rate of the national currency is unpredictable will jump in who knows what direction?

It would be great, according to British experts who are thoroughly experienced in overcoming the consequences of global political events - which their native state knows firsthand - for any interested person to have a chance to turn to knowledgeable people for reasonable advice on such issues. Now there are no qualified services on the consulting market that would, for example, explain to inexperienced Europeans:

• how business will go when Britain leaves the EU de jure and de facto;
• where to sell farm products, if not to Russia;
• what can we realistically expect from the governments of southern European countries whose economies are mired in debt;
• what business ideas in Europe in 2017 and beyond will be relevant, taking into account changes in the markets.

It turns out that the European business community and beyond are in need of applied political consulting - instead of daily television populism. This kind of consulting is a worthwhile business idea because knowledge in this area can be highly marketable. The main thing is that they are presented in a qualified manner.

Business concept: Alternative Fitness

Where is it popular: UK

For Europeans, going to a fitness club turns into a routine, and often does not give the necessary emotions to lovers of a healthy lifestyle. According to British experts, there is a clear shortage of “alternative” fitness concepts on the market that would offer amateur athletes, and maybe even professionals, the opportunity to experience sensations that effectively complement, or even replace, the pleasant, but boring heaviness of a barbell bench press or an aerial exercise. the ease of running along a monotonously rotating track in the gym.

What exactly can attract visitors to an “alternative” fitness center? Something like:

• classes with elements of virtual reality (when running on a track visually takes place in a virtual forest or in a stadium - thanks to the use of Oculus Rift glasses or their analogues);
• training with elements of enthusiasm and fun (such as a cross-country race around the gym on jumper springs);
• individual and group training with overcoming obstacles (for example, in the form of a truck that needs to be pulled to the side in order to move on to the next obstacle).

Such a European business idea as alternative fitness is another example of an as yet unformed segment of entrepreneurship. At the same time, its potential capacity can be gigantic and comparable to the scale of activity of conventional fitness centers.

Business concept: release of original 3D products

Where is it popular: UK

Today, 3D printers are available to everyone. But very few, according to British experts, have tried to make a business out of producing designer products that are so easy to make even at home. The software included with modern 3D printers allows you to create quite complex product templates, which may include the most popular items sold on the European market. For example:

• dishes, kitchen utensils;
• Christmas tree decorations;
• items home decor;
• pet products;
• parts for furniture, cars;
• toys.

Author's concepts can become quite competitive with factory ones and form a promising business idea. The attractiveness of such concepts can be increased by personalizing the release of 3D products, which at the appropriate level may not be achievable in large enterprises.

Business concept: specialized store of “clean” products

Where is it popular: UK, Italy

We are talking about “purity” from the point of view of the absence of such components as, for example:

• sugar;
• glutens;
• milk.

The priority in forming the assortment in the store can be determined taking into account various national gastronomic traditions. For example, a gluten-free diet is equally popular in Italy and Ireland, but Italians consume noticeably less sugar than the Irish.

Europe, according to British experts, lacks stores that could specialize in appropriate “clean” products. To implement the corresponding business idea, millions of markets are open - represented by people on a diet and simply having special dietary preferences.

Working business: mobile application for targeted savings

Business: Qapital (Sweden).

In Europe, buying an expensive item, even if there is no free money, is not a problem, since it is easy to take out a loan with minimal interest rates. However, the founders of the Stockholm startup Qapital suggest that citizens begin to refuse overpayments to banks, and effectively save money to make the necessary purchase on their own.

The main thing, according to Swedish entrepreneurs, is to determine the specific purpose of savings. Afterwards, trust the automatic personal budget management algorithm implemented in the Qapital application.
This algorithm assumes that the user will quietly generate free money due to:

1. Differences between planned costs and actual costs.

   For example, if a person goes to a cafe expecting to spend 3 euros there, but in fact (as an option - due to discounts that he did not know about) spends 2.50, then 50 euro cents saved go into savings.

2. Rounding of expenses.

   Buying sandwiches every day for 2.39 euros, a person can easily write down 2.50 as expenses, and after a while (optionally, after a month) discover that his actual expenses are much less due to a “virtual discount” of 11 euro cents from every sandwich.

Small and often barely noticeable savings or “virtual discounts” can turn into free and sufficient capital to purchase a new item.

Working business: organizing payment acceptance in Bitcoins

Business: Pey (Germany)

The cryptocurrency Bitcoin is becoming de facto one of the popular payment methods. For European experts, it is obvious that this trend will be consolidating de jure quite quickly, despite the fact that legislators in developed countries are not always loyal to Bitcoin.

If cryptocurrency nevertheless turns into a completely legal means of payment, it will very soon become in demand not only when paying for goods and services through a browser, but also offline. The question will arise about organizing effective “acquiring” of payments using accounts in the Bitcoin system - so that in terms of convenience and efficiency this method settlements were not inferior to card transactions.

The German startup Pey offers the business community hardware solutions that are technologically advanced in structure but simple in execution, allowing an interested store to implement special terminals for accepting payments through customers’ Bitcoin accounts. In the absence of competitors, the Germans have the right to count on a monopoly position in this potentially extremely promising market segment.

Working business: mobile application instead of a key

Business: nello (Germany)

When considering what small tech business ideas in Europe may be worth considering, you can pay attention to another unusual German startup - nello. It embodies another interesting approach to using mobile applications on smartphones and tablets.

Mobile applications are a powerful tool for increasing a person’s comfort in using various familiar things. Including even the simplest ones - such as opening the front door with a key.

The founders of the German startup nello invite users to forget about everyday worries about lost house keys and use a reliable lock opening tool. mobile application. Using it (in combination with a specialized door lock) the user can:

• configure the door lock to open automatically as the user approaches the house (which is determined by its GPS coordinates);
• open the lock by voice command via a smartphone;
• open the lock manually via a smartphone;
• set the lock to open according to time.

The exchange of signals between a smartphone with the nello application and the locking device occurs through secure cloud wireless interfaces. If desired, a person can, using a mobile device, allow a visiting friend or visiting relative into his apartment.

Working business: portable scales as a mobile accessory

Business: YuScale (Germany)

For a European, it is in the order of things to jealously monitor their diet and habits related to food consumption. Important aspect This attitude towards food means weighing it regularly. It allows a person to control whether the norm in the consumption of a particular product is not exceeded (or, conversely, whether it is met, if required).

At the same time, sometimes you have to use scales often. Thus, a diet program popular in the world, in which a person reduces the amount of consumption of a favorite and at the same time harmful product (for example, candy) at an extremely slow pace - by 0.1-0.2 percent per day or even per week, requires literally weighing every sandwich or even canapé you eat.

The German startup YuScale proposed an interesting solution - ultra-portable scales the size of an average smartphone, which are connected to it - as a mobile accessory that, like the main gadget, can always be carried with you and used when needed.

But this is not all the functionality of the YouScale platform. The user can take a photo of the food on the plate, after which, highlighting the main ingredients of the dish in the picture and noting their nutritional value (using the classifier built into the application), calculate the calorie content of their breakfast, lunch or dinner.

Working business: “free” restaurant

Business: Der Wiener Deewan (Austria)

Traditional European restaurants have been making money in the same way for hundreds of years: by checking the pricing policy for each dish down to the cent and doing everything to make the client generous with tips. The Austrian establishment Der Wiener Deewan, opened by Pakistani migrants, offers Europe a business idea: to start a different, postmodern approach to winning customer loyalty: in the restaurant in question, none of the dishes sold have a price, that is, formally the establishment is free. The client can come there, eat as much as he wants - and pay for what he eats as much as he sees fit.

The concept of interaction with consumers, implemented by Austrians of Pakistani origin, is not new (for example, a similar Pay As You Please restaurant previously operated in Ireland), however, it is not widespread enough to form a full-fledged market segment. But European restaurateurs can do this.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From a tourist’s point of view, it is profitable to engage in agriculture, restaurants and hotels, manufacturing of luxury goods; It is also known that Europe is a trendsetter in clothing, shoes, bags, and cars. From an investor's point of view, find in European Union A truly profitable niche is not easy.

Business the European way: pros and cons

1. Business in Europe is based on centuries-old traditions. The most popular and popular types commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, the French Richard de Bas, which is engaged in paper production, is 20 years younger, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family businesses in the most popular destinations is high; it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes and restrictions on opening businesses by non-residents. From this perspective, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as ancient as wine-making firms.
3. Small business is respected and honored here. Loan conditions and interest rates in banks are loyal, corruption is tolerated, and there is no pressure from inspection bodies. Small businesses feel comfortable and protected here.

By area, popular types of small businesses in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handmade products.

Food trade and catering

You can make money on food in any country in the world – Europe is no exception. Mobile hot food outlets, vending machines, lunch delivery, small breweries - all these areas of small business are in demand. Europeans are busy with other pleasant things and feel less and less desire to “stand at the stove.”

Food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, but a standard snack bar will bring profit to the owner. Europeans love to travel, organize festivals, and various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (products, disposable tableware, salaries, advertising) – about 5,000 €. This startup can be mastered with minimal investment without knowing the language, the main thing is to cook deliciously and quickly serve customers.

Handmade chocolate

Hot chocolate, coffee, and candies have long been in demand in Europe. Interestingly, “handmade” sweets do not have to be molded by hand - European manufacturers produce convenient machines for making sweets and a variety of “templates”. Main secret commerce - making sweets tasty. For this you will need quality products and original recipe.

Business ideas from Europe are bold startups that will help you increase your wealth in a short time. Western projects are the best suited for implementation in Russia, if only for the reason that they are new, interesting and not yet sufficiently developed in our country, which means entrepreneurs have every chance to occupy a relatively free niche. Below we will look at the most popular new business products in Europe with small investments.

Creating a group on social networks

Progress does not stand still. In the capitalist world, advertising determines sales. According to many experts, the “era of television” is coming to an end. An increasing amount of advertising is going online. In Europe, advertising through social media widespread, but in Russia this marketing method is only gaining popularity. Advertising is placed in communities (publics). You can create such a site without any special expenses.

All that is required is to come up with an original concept for a public post on one of the social networks (VKontakte, Facebook, Instagram, etc.). For example, dedicate a group to beautiful photographs of nature. Next you need to unwind it. This is what the start-up capital will be used for.

To promote a group, you must follow these steps:

• fill the community with content (fill it with interesting information material);
• gain subscribers using special services (it costs up to three thousand rubles);
• launch advertising in other communities (price is negotiable, in large groups - from 15 thousand rubles);
• Post content regularly.

Advertising needs to be given special attention. It must be designed for target audience. If the community is dedicated to nature, then advertising should be in public pages with a corresponding topic - this way it will be seen by a large number of potential subscribers.

European business ideas, which do not exist in Russia, are associated with an independent search for advertising buyers. When you gain more than 60 thousand subscribers, advertisers will contact you. You can find them yourself based on the interests of your community members. For example, a public page about nature can successfully advertise an online store of outdoor products.

The cost of advertising on social networks is calculated by special services, and it is from this amount that customers will be based. Such services work on the following principle: they determine the number of subscribers, so-called likes and comments. So try to post content that encourages commenting.

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In the West, there is an increasingly clear trend of demand for bold and creative startups. One of them: opening your own time cafe (or anti-cafe). Small businesses in Europe are increasingly focusing on creating entertainment establishments with a small selection of gastronomic products. An anti-cafe is an establishment with a specific theme. Food and drinks are also sold there, but in much smaller quantities than in a regular cafe.

A business that does not exist in Russia is the creation of establishments for fans of TV series. See which TV shows have the highest ratings at the moment. Then announce an evening screening of the new series at your anti-cafe. It is enough to advertise in the community dedicated to the series on social networks and there will be no free places left. After this, fame among fans will grow exponentially.

Online trading

Small businesses in Europe have changed dramatically over the past five years. More and more people are realizing that the most profitable sales channel is the Internet. Instead of maintaining stores (which means a lot of certificates, rent, staff salaries and much more), entrepreneurs give preference to online sales platforms.

The most popular business in Europe is still poorly developed in Russia. Therefore, those who manage to occupy a market niche now will be able to avoid fierce competition in the future.

What can't you save on? On advertising. Marketing comes to the fore when it comes to the Internet. Even if you have an establishment in the city center, still open an online store. With proper promotion of a website (or a group on a social network), you may close your store as unnecessary and turn it into a warehouse.

Business without leaving home

Another trend has become the production of goods at home; small businesses in Europe are moving into this segment. Ideas for this type of production can be found anywhere. Starting from T-shirts with prints of the famous football club, ending with clay figurines for video game lovers. An interesting idea that is gaining popularity is the production of figurines of people with its help (the figurine externally repeats the image of the customer).

Many of these products require inexpensive, compact equipment that you can place in your home or garage (learn how to choose). This way you won't need to rent a separate room. Sales channel - online store and social networks with a link to it. For 15-20 thousand rubles you can promote a channel within a month.

Find out which home business can bring profit to entrepreneurs from villages and villages at this address:. Current commercial ideas for rural areas.

What does the success of European business depend on?

What conclusion can be drawn from everything said above? Only a bold idea and non-standard solutions can give you quick and high income with minimal investment. When choosing a startup, you should pay attention to the growing popularity of online sales.

And most importantly. One Indian energy drink, costing 30 cents, has a better effect on the body than the world famous Red Bull. Because it contains berries from the Parvati Valley. Red Bull doesn't have Parvati Valley berries, but it does have an image that generates billions in revenue. All interesting business ideas from Europe are based on the right marketing strategy. Therefore, always remember that advertising is the engine of sales. Consider also

Many aspiring entrepreneurs find it difficult to choose a profitable business idea. Most often, they focus on the experience of domestic businessmen, but, unfortunately, this approach is not always justified, so some newcomers take business ideas 2018 from the USA as a basis. In this article, we have collected several of the best projects that can generate good income in our country.

Features of business in American

It is worth noting that American small business ideas have their own characteristics. For residents of this country, entrepreneurship is a way of life. Perhaps some business ideas in the USA will seem unusual and even outlandish to you. Therefore, when choosing a direction of activity, we need to take into account the mentality of our people and compare them with real conditions. The fact is that not all business ideas from the United States can show high efficiency in Russia. American culture is made up of traditions different nations. Thanks to this, in the USA you can open a business related to the most different areas human activity. But there are also models that can only work overseas. They are unacceptable in our country.

Despite this, many domestic entrepreneurs successfully implement American business ideas that do not exist in Russia and receive a decent income. Of course, in every field there is a certain level of competition. This is how the modern business world works. In principle, you can choose one of the new business ideas in the USA with a complete lack of competition. In this case, you will become a real pioneer. Of course, competitors will appear sooner or later, but by then you will have time to earn good money.

Pets

Another small business idea growing in the US is a pet hotel where you will house your pets and provide them with proper care. Such a business brings good income both in the USA and in European countries. In Russia, hotels for animals are also not uncommon. Their services are used by people who go on business trips or vacations and do not have the opportunity to take their pets with them. While the owners are traveling, hotel staff look after the unusual guests, providing them with proper care and nutrition.

Personal consultations

This idea of ​​small business in the United States appeared relatively recently. Only specialists with extensive experience and the necessary knowledge in a particular field provide individual consultations in America.

In our country, many citizens need outside help and practical advice. If you are a good economist, lawyer or psychologist, try acting as a personal consultant. This is one of the simplest American business ideas without investment. All you need to get started is knowledge, a computer and access to the Internet. At first, you can provide this service for free to attract the attention of customers to your business.

Rubber paving slabs

Some business ideas from Europe and America are already working in our country and generating good income. These include the production of rubber paving slabs. According to experts, such a business opens up broad prospects for newcomers. There is no high level of competition in this market segment. The profitability of such a business reaches 40%.

Rubber tiles have many advantages. First of all, this is long term operation. It retains its original appearance and shape for more than 20 years. In addition, such tiles do not slip, do not crack, and do not fade in direct sunlight.

Such products are made from crumb rubber, which, in turn, is obtained from old car tires. This is from America. The cost of raw materials depends on the method of their manufacture, color and fraction. If we talk about equipment, to implement such a promising business idea in the USA you will need:

• Volcanic press;
• Forms;
• Mixer;
• Drying chamber.

If you want to make multi-colored tiles, you can use different dyes.

Silent events

If you are interested in organizing various events, try implementing such a project in our country. Of course, you will have to spend a certain amount on purchasing special equipment and advertising your business. All initial investments will be returned in the shortest possible time. Since this new business idea from America and Europe has not yet become widespread, there is practically no competition in this market segment.

Product without packaging

Everyone knows that if a product is sold without packaging, it should cost much less. In some cases this does not work, because there are products that are difficult to sell unpackaged. But mostly, this trick attracts the attention of consumers.

If you want to open a small store, install transparent containers in it and try to sell various sweets, tea, nuts, cereals, etc. by weight. To properly formulate an assortment, ask the experts. In difficult economic conditions, people try to buy inexpensive food products, so you need to focus on budget products. It could be pasta mid-price segment, cereals, inexpensive loose leaf tea, coffee, etc. Selling goods by weight is a great idea for small businesses in Europe and the USA, which will significantly increase sales.

Jeans for men

Many men do not like shopping, so every trip to the store for new jeans is a real torture for them. This activity is nerve-wracking and time-consuming. To make life easier for men, special stores are opening in the United States. Firstly, they only sell men's jeans. Secondly, they are not stacked on shelves, but are hung facing customers. Most often, models of the same size hang on racks.

To choose jeans in such a store, you need to download a special mobile application to your phone, scan the model code and indicate the size. After a certain time, your smartphone receives information about which fitting room contains the jeans selected for you. If the item fits, you take it to the checkout. Jeans that you don't like must be thrown into a special hole provided in the fitting room.

Customers believe that shopping in such a store is a complete pleasure. This American business idea increases the profitability of a trading enterprise by 10 times.

Shopping at the airport

Restaurant with calorie counting

In some European and American restaurants On the menu opposite each dish its fat and calorie content is indicated. This business idea for America and Europe in 2018 can be easily developed and made more attractive. For example, a person who ate the most high-calorie dish, can receive a glass of wine as a gift.

Luggage storage facilities on the motorway

The creators of such businesses in America receive huge income, since many citizens enjoy using this service. Storage lockers are installed on the highway, where you can leave any valuables for a certain period of time. This is very convenient for people who travel to another city. On the way back, the person picks up his things and pays for the service. Anyone can implement this American business idea from scratch, since it does not require large financial investments or any special knowledge.

Video on the topic Video on the topic

Travel kits

If you can't think of one, try selling special camping kits for outdoor recreation. In tourist shops you can find folding furniture, mugs, spoons, etc. It would seem impossible to offer anything new in this segment. But one American nevertheless figured out how to make money on such products. He developed a special portable travel kit consisting of a kitchenette, bed, shower, table and chairs. That is, it provides everything you need for a good rest in nature. If you are interested, be sure to pay attention to this area of ​​activity.

Trade in used items

When looking for business ideas that work, aspiring entrepreneurs often turn to the experiences of others. One of the most popular ways to find a business idea is to look at what is happening abroad.

It’s just worth considering that markets different countries are still very different from each other. It’s one thing to have developed economies like the USA and Singapore, which are head and shoulders above other countries in terms of development, and quite another to have Iran and Bangladesh, which are developing at a rapid pace, but only follow global trends, and do not set them.

Already today on Russian market you can find a lot of ideas peeped abroad. They differ only in the degree of borrowing. You can simply copy someone else’s idea and expect it to “take off” due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were so unlucky,” says Mark Kapchits, founder of the courier delivery management service Bringo.

This once again demonstrates that even the most fashionable and creative foreign idea may not be in demand in Russia. But the whole point is that it is simply not interesting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation and even the mentality of the population.

There is no point in blindly copying a foreign idea. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We invite you to familiarize yourself with business ideas from abroad that promise to become especially popular in 2016.

Booking Platforms

We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and analogues of Airbnb are appearing in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully developing the market, but services aimed at business owners and allowing them to rent work space for a short time are just beginning to appear.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate events, weddings). Such a service can generate good income if you manage to attract a sufficiently large number of site owners and potential clients to cooperate.

This is proven by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation carried out transactions worth more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Sahakyants

Founder of BASH!Today

The idea for the business was born after deciding to hold a party one Sunday evening. The desire to gather guests and have a lot of fun ran into one obstacle: the lack of a suitable venue. Ultimately, we managed to find it, but in the process of searching, I realized that I was far from the only one who was faced with the problem of the absence suitable place for events.

I didn’t search for similar services in Russia or abroad until last fall. But in our country, until recently, there were no such services.

I can say that the world does not yet have a strong player in this area, such as Airbnb. The niche has not yet been occupied, especially in Russia.

Today the BASH!Today service works only in Moscow, but it is planned to expand it throughout the country in the near future.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, selecting venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future in which refrigerators would automatically order food that was about to run out. But for now, most of us, in the old fashioned way, take a piece of paper with a list of groceries with us to the store. Moreover, today most devices can be monitored in one way or another using a smartphone.

But for now we are only skimming the surface: most of us do not go beyond using Fitbit. This is why creating smart products is a great business opportunity.

To make a device “smart,” you often just need to add a sensor and the ability to transmit data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, and the number of steps taken per day proves that making almost every accessory “smart” is beneficial.

Many people today track their activity and performance using watches, headphones, clothes and shoes.

A quick look at the crowdfunding platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new “smart” devices are about to conquer the market. Among them, for example, a luggage bag Neit with tracking capability via GPS and device WiFithing, which remotely monitors the heating and lighting in your apartment.

In the near future, there will be an increase in the number of devices that will allow buyers to improve their kitchen without spending a lot of money. Among such inventions Smarter Mat- a rubberized mat that can be placed in a refrigerator or cabinet, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from an online store.

Another similar device - The Fridge Cam- can be built into any refrigerator. It takes a photo of what's in the refrigerator, along with the date, and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Buyers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel natural remedies beauty maintenance is used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today it is more important than ever for customers what exactly is included in their cosmetics. To see this, just visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from all over the world are presented. In February 2016, it attracted 33 thousand visitors.

It is obvious that natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, there is a growing number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends.

The easiest way is to start your own home production natural cosmetics

Many do this, for example, making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can’t earn much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your website, signs up for a subscription for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make his own cosmetics.

You can work according to this scheme not only with components for homemade masks, but with already finished products foreign and Russian brands that cannot be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes of organic creams, oils per year, “ household chemicals", products and even clothes.

The service began operating shortly before 2016, although its creator Tatyana Mikhailenko had the idea much earlier. Tatyana herself says that the idea was born out of a long-standing passion for “organic”, and was not spied on by foreign colleagues. This is probably true, but in the West, similar subscription services for organic cosmetics, for example, Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche can be said to be empty.

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Unusual bars

Conventional bars and restaurants no longer satisfy millennials. Audiences aged 25 to 34 are looking for more original ways spend your free time. Today, young people, who most often spend money on entertainment, try to constantly gain some new experience.

You can play on this penchant for novelty by opening an unusual establishment. For example, a bar in which everything from the bar counter to the glasses is made of ice. Such establishments first appeared in Finland back in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafes where they eat in complete darkness are to the taste of the Russians. The first such establishment called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, similar establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do something simpler and open a cafe with team sports games, for example, ping pong or darts. Or use modern technologies, as the coffee chain did ITBar, where instead of ordinary tables there are interactive ones. With the help of such tables, you can familiarize yourself with the menu, check your social network account, and even watch a movie. A total of four such coffee shops have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering today is going through a rather difficult situation.

Due to the crisis, many establishments had to close. This, on the one hand, is a big disadvantage, because it is quite difficult to develop in a falling market. On the other hand, the fewer players in the market, the fewer competitors you have. If you offer clients interesting way spend leisure time and reasonable prices, then you have every chance to successfully implement the idea of ​​your unusual cafe.

Some of the identified trends will be relevant throughout the world, others may remain unclear. In the Russian market you can find many examples of business stories that were successful abroad or, on the contrary, failed.

One way or another, before starting to implement a foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will encounter legislative restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.