International beer day number. Beer Day in Russia: Interesting Facts, Drinking Traditions, History of Snacks

In early August, a holiday begins on the street of foam lovers - it is celebrated in more than 50 countries.

When is International Beer Day celebrated?

International Beer Day is traditionally celebrated on the first Friday of August - which means that in 2017 this pleasant holiday falls on August 4.

history of the holiday

International Beer Day is an unofficial holiday that originates from the United States, where it was invented by the owner of a beer bar Jesse Avshalomov. He chose the beginning of August for his holiday for a reason - summer, warm, you can drink in the fresh air, and other beer events and festivals are still far away.

Beer Day was first celebrated at the beginning of August 2007 in the Californian city of Santa Cruz, and then off we go - the beer festival quickly became international and fell in love with beer lovers from more than fifty countries on all continents.

Initially international beer day always celebrated on the same day - August 5th. But then the reasonable Mr. Avshalomov decided that it would be better to bring the holiday drinking closer to the weekend, and now the holiday exists in its classic version - Friday evening, when it is simply a sin not to miss a glass.

Now international beer day everyone celebrates with pleasure on the first Friday of August.

The unofficial beer holiday does not pursue any global goals, it's just an occasion to get together with friends and colleagues for a traditional Friday mug of beer not just like that, but with meaning. Say, a holiday - where to go, and you don’t want to drink, but you have to ...

On this day, it is customary to try all sorts of exotic beers, congratulate brewers and beer owners, arrange competitions in the amount and speed of the consumed drink, and, of course, leave generous tips in drinking establishments.

However, so a large number of quite respectable office workers come off not only on Beer Day, but in general every Friday. Gradually, this tradition comes to Russia. In many Western companies that open branches in our country, a Friday trip to some expensive bar is already an established tradition. It is customary to participate in beer gatherings to prove that you do not break away from the team and share the values ​​of the company.

History of beer

Beer is a very ancient drink, known since ancient Egypt. But in fact, beer is much older. Historians believe that beer and alcohol in general appeared in the human diet as soon as he switched from hunting to agricultural culture, and this happened more than nine thousand years before our era.

The modern version of beer brewed from malt and hops is much younger - this drink appeared in Europe around the 13th century and immediately became incredibly popular. It was used instead of water - beer both sated and was a good disinfectant. As you know, during the Middle Ages, hygiene was not crazy, so intestinal and other diseases then flourished. So, perhaps, beer prevented many epidemics in its time.

Both men, women and children drank beer, therefore, as a rule, all Europeans in those days were constantly a little tipsy. So, in good old England, beer and ale were constantly given to children until the beginning of the 20th century (see classic English novels, for example, Charles Dickens).

Historians believe that the tradition of organizing wild beer festivities came to Europe from Iceland, the homeland of the Vikings. Beer holidays quickly took root in European lands. Echoes of medieval beer riots are heard today from the famous Oktoberfest - the autumn beer festival in Germany.

Beer is also popular in Russia, where the taste of real European beer not diluted with water was tasted in the early 1990s. Since then, Russia has developed its own beer traditions, mostly traced from the West. In addition, today beer is a huge market that brings serious profits to the budget in the form of excises. Also, according to supporters of this drink, beer turns Russians away from vodka.

Alas, experts say that this is not so - beer alcoholism is extremely dangerous, and, having started their acquaintance with alcohol with supposedly “light” beer, young people then gradually move on to vodka and other strong drinks. And the famous saying “beer without vodka is money down the drain” also makes us seriously doubt the harmlessness of the foamy drink for the health of our fellow citizens.

Brewing has a long history and its own traditions. The number of people who prefer to quench their thirst with an intoxicating drink is growing every year. Such popularity can be explained by the fact that production technologies are constantly being improved, replenishing the already colossal range with new varieties. Until 2007, different countries had their own festivals, celebrations and all kinds of entertainment events dedicated to beer, the dates of which, as a rule, did not coincide. However, today is International Beer Day, which has received an official status and is listed in the calendar. The holiday is celebrated on the first Friday of August.

history of the holiday

The date, which has become a red day of the calendar for all beer lovers, appeared spontaneously. The owner of a small American pub, whose name is Jess Avshalomov, decided to attract new customers by announcing the celebration of beer that did not exist at that time. He also chose the date by chance, appointing a drunken holiday for the coming Friday, which was the first in the last month of summer. Since the Americans are not against festivities in the summer, of which there are many during the hot season, and it was still far from the next holiday, no one thought to doubt the words of the enterprising Jess. Crowds of people rushed to the pub to pay tribute to their favorite drink. This went on for several years, until a kind of festival has not received international status.

When did they start brewing beer?

At the moment, Beer Day is celebrated on five continents, and the number of countries that organize a hop festival on the first Friday of August has exceeded fifty. This is not at all surprising, because brewing was practiced in ancient Egypt. According to history, the Egyptians tried the intoxicating drink as early as the 3rd century BC. e. However, it was not possible to establish the identity of the genius who invented this drink.

Previously, beer was brewed exclusively from wheat and malt, only at the beginning of the 13th century hops were included in the recipe, which gave a special taste to the drink. Iceland is considered the historical homeland of modern classic beer, on the territory of which the first breweries appeared. Following the northern neighbors, the production of foamy was established by Germany, and then by Great Britain. Soon, breweries began to appear throughout Europe, which led to the development of new brewing technologies and many recipe changes. In each country, the taste of the intoxicating drink was very different, and the brewing dynasties kept their own preparation technology in the strictest confidence.

Holiday traditions

The Icelanders were the first to organize festivities in honor of the foamy drink. The holidays were a success, because everyone could afford to drink beer from the heart and start dancing, sometimes changing shoes that wore out to holes. Such noisy events could not fail to attract the attention of neighboring countries, which later adopted the traditions of the Icelanders, making beer festivals popular.

The modern Day of Beer is arranged not only to honor a refreshing intoxicating drink. In this way, they are trying to express their gratitude to all the masters who make tremendous efforts so that we can enjoy the fullness of the taste of foamy. Different countries celebrate this holiday according to their own, original scenario, taking into account local traditions. However, the following rules remain unchanged:

• Collective visits to drinking establishments where you can enjoy cold beer with colleagues or friends.
• The use of a huge amount of intoxicating drink, as a rule, of different varieties.
• Follow the motto - drink as much as you like.
• Arrange various contests and quizzes, for example, beer pong.

Old traditions are being replaced by new ones. Young people prefer to walk all night long, then to meet the dawn in a pleasant company and with a glass of beer in hand. The British went further and came up with a real sports marathon, the purpose of which is a five-mile race. There are fourteen pubs along the entire length of the route, running past, you should definitely drop into the institution and drink a mug of beer.

How to note

Having learned the history of the holiday, many people begin to think about how to celebrate it in an original way. A banal trip to the "pub" or gatherings in the park can be left for other days. You need to come up with something original.

In order to get a lot of new emotions, you can organize a collective trip to the brewery, where you can also have a tasting of foamy drinks. Some breweries themselves offer similar excursions on Beer Day, the cost of which is quite reasonable. This is mostly done as a marketing ploy. You get a portion of unforgettable emotions, and the manufacturer - a good advertisement.

If you decide to still go to nature, then think carefully about your vacation. Perhaps it is worth writing a script for various competitions, the winners of which will receive original commemorative prizes. For example, you can organize a competition for the title of the best connoisseur of beer varieties. In order to win the competition, you need to guess the largest number of varieties with your eyes closed.

When Beer Day is celebrated, even completely non-drinkers can have a great time. Today there is a huge range of non-alcoholic products, which, with their taste, is not much inferior to an intoxicating drink.

Beer Day in Russia

Unfortunately, this holiday has not yet taken root in Russian cities, which so far refuse to organize large-scale celebrations. However, for ordinary citizens, Beer Day is an excellent opportunity to meet with old friends, former classmates or colleagues. As a rule, collective gatherings take place in bars or small cafes, where one mug of beer after another is emptied during heartfelt conversation.

What to gift

On this day, they try to please friends who are somehow connected with the beer industry. If your friend works, for example, in a bar, then you can give him a home brewery or a confection in the form of a mug of beer. For the fair sex, a gift in the form of a bouquet of wheat, malt and hops is perfect.

August 5 is International Beer Day, which falls on the first Friday of August. The love of beer unites the whole world. Time to gather with friends and enjoy the taste of beer!

International Beer Day is an annual unofficial holiday that takes place on the first Friday of August. The founder is the owner of the bar, Jesse Avshalomov, who chose the beginning of August due to the summer weather and remoteness from other beer holidays.

The first beer day took place in 2007 in Santa Cruz, California, USA. By 2011, it turned from a small-town festival into an international holiday celebrated in 138 cities in 23 countries; by 2012, the holiday was already celebrated in 207 cities in 50 countries on 5 continents.

But in our country it is still not very well known, although beer has always been popular in Russia. As already mentioned, beer is a very ancient drink. According to archaeological finds, beer was already brewed in ancient Egypt in the 3rd century BC, that is, it can trace its history back to more ancient times. A number of researchers associate its appearance with the beginning of human cultivation of crops - 9000 BC.

By the way, there is an opinion that wheat was originally cultivated not for baking bread, but for making beer. And, unfortunately, the name of the person who came up with the recipe for making this drink is not known. Although, of course, the composition of the "ancient" beer differed from the modern one, which includes malt and hops. Beer, roughly as we know it today, appeared around the 13th century. It was then that hops began to be added to it. Breweries began to appear in Iceland, Germany, England and other European countries, and each had its own secrets of making this drink. Beer was made according to different family recipes, which were passed down from father to son and kept in the strictest confidence. It is believed that the tradition of having a riotous celebration in honor of beer came from Iceland, the homeland of the Vikings. And then these traditions were picked up in other countries.

Declared goals of International Beer Day:

Gather with friends and enjoy the taste of beer.

Congratulate those responsible for making and serving beer.

Unite the world under the banner of beer, celebrating this day with all nations on the same day.

On the day of the holiday, its participants treat each other with beer, and also, in connection with the “internationality” of the day, treat themselves to beer brewed according to recipes of foreign cultures. In addition, an integral part of this festival is often the tasting of new or rare beers, happy hour throughout the evening, various quizzes and games, especially beer pong.

From the moment of the first holiday in 2007 to 2012, the date of Beer Day was fixed - August 5, but after that it became "floating" - the first Friday of August.

The most popular type of beer in the world is lager. It is estimated that there are about three thousand types of beer in the world. Naturally, the classic lager, a light bottom-fermented beer, is historically enjoyed. Nothing can change this trend. Depending on the country, the volume of consumption reaches up to 95% of all varieties.

The expert advised drinking beer in bottles and cans, but not using plastic containers that do not meet the quality criteria.

When the hot summer comes, you just want to freshen up with something cold, strong and tasty. And here comes the beer! Someone calls this drink "the gift of the Gods", someone - "Devil's food", and someone does not think and takes 3 bottles of 0.5 at once. But beer is especially popular one day a year - international beer day celebrated in more than 50 countries. Today we will tell you about the history of the holiday itself, interesting facts about beer and snacks for it.

From the history of the holiday

Once, a Californian businessman was having trouble with a beer bar: sales were falling, there were few visitors, despite the hot summer weather. But Jess Avshalamov (that was the name of the owner of the establishment) came up with an incredible start-up and decided in 2007 to dedicate the day of August 5th entirely to beer. The small town of Santa Cruz, where everything happened, simply blossomed under liters of cold barrel and crowds of its lovers.

The holiday was met with such enthusiasm that it migrated to many other countries and Beer Day in Russia It is now celebrated not strictly on the 5th of August, but on the first Friday of the last summer month. We cannot fail to note such a good choice of date: the summer coolness is just beginning to appear, and the end of the working week is already waiting for it - perfect!

By the way, we also have an incredible beer bar that will surprise even those who “beer grows from beer, and I will never drink it”!

How brewing came to us

Beer, of course, came to our country from ancient Russia. But the princes were not the first to try this heady drink. History of brewing originates from the time of ancient Egypt. At least, archaeologists claim that they already knew how to brew beer then. Yes, and wheat, in their opinion, was not the basis of bread, but the raw material for a fermenting drink as early as the 9th millennium BC. History did not save the name of this ingenious grain experimenter, but there are guesses that the drink of that time was slightly different from its modern counterpart.

Already in the 13th century AD, the Irish realized that the delicious drink was really too ancient in its recipe, and decided to modify it a little with the help of hops. This “alcoholic miracle” captivated the masters of Ancient Europe so much that the recipe migrated to Germany, Iceland, England and other countries, acquiring new components there. A special feature of brewing was the transformation of the process into a family business, surrounded by secrets around the composition of the product.

The first people to realize the inspiring power of a wheat drink were the Vikings. It was they who began to arrange grandiose feasts, where intoxicating hops spilled in liters. In our time, beer festivals are calmer, although such Vikings, after a slight bust with a dose, will not be difficult to find.

When there is a lot of beer, it's good. But the taste can get a little lost after a few glasses. In such cases, fragrant snacks for beer will help: pretzel, sausage, obatsda and other goodies, originally from Germany. After all, it is the Germans who are considered the most beer nation in the world, which means that their snacks are the perfect addition to any “barrel”. Let's see who invented these delicacies and why they are so good.

From the history of Bavarian beer snacks

Pretzels and sausages are traditional companions of beer, which are full not only beer festival in Russia, but also the table of any German. Did you know that such a simple product as a pretzel in Germany has 3 legends of its origin? Here they are:

simple: an inventive baker once failed to place the last loaf in the oven. So he decided to deform it a little. As a result, we got the well-known pretzels; fabulous: once there lived a too boastful baker who strove to convince everyone of his skill. But the tongue will bring you to Rome, and the baker to the king. The monarch ordered to bake him such bread so that the sun could be seen through it three times. The baker was not taken aback and thought, “What am I, was I praising myself so much in vain, or what?” and baked what we now call a pretzel; sacred: one monk decided that prayers and reverence would not be able to fully express his love for the Lord, and decided to show his confession in the most expensive thing - in bread. The shape of the product was supposed to resemble arms crossed on the chest, praying to the Almighty. It looks like he really did it!

The beloved white sausage does not have such an intriguing story, everything was much simpler: on February 22, 1857, several too hungry customers turned up in the tavern "To the Eternal Light", demanding to serve them sausages. But what they didn't know was that Chef Muller didn't have mutton intestines at his disposal! The cook turned out to be very inventive, and in order not to spoil his reputation, he stuffed pork intestines with minced veal, boiled them and served them to the table. The success of the dish ensured its demand for many years to come. Ask why the name is “white sausage”? Yes, because at that time they were not friends with food dyes, and natural ingredients in the cooking process gave exactly a light shade.

And the last delicacy that deserves your attention is obacdu - a national Bavarian snack. In 1930, Katharina Eisernreich, the owner of the Weihenstephan beer hall, acted like a typical woman and brought a snack made from “what was” to the table. And she had: Camembert cheese, butter and spices. The dish turned out to be excellent and after many years it became almost a symbol of German feasts.

Medieval Non-GMO

We have already said that almost every brewery in old Europe liked to experiment with the composition of beer. But the concept of "a little bit of good" was by no means familiar to all manufacturers and distributors of the drink. In 1561, on April 23, the dissatisfaction of lovers of intoxicating drink reached its climax regarding its low quality and unreasonably high price. At that time, King Wilhelm IV ruled in Germany, who published " Bavarian Beer Purity Law”, who established the composition of the drink and its cost. From that time to our time, the law is a timeless model and quality regulation for all beer manufacturers.

From cellar delicacy to large gardens

Despite the fact that everyone loved the intoxicating drink, history of beer shows that its sale, even in the 19th century, was illegal. The owners of the breweries in every possible way sought to receive income from the product immediately and began to sell it fresh in their cellars. Although such operations were illegal, King Ludwig Brotzeit apparently also loved the intoxicating drink and allowed its official sale. After a while, the points of sale acquired atmospheric content, comfortable furniture and hundreds of visitors shouting “Let's clink glasses for us!”.

By the way, about the tradition of chokanya. These are also echoes of the past. In the era of the Middle Ages, intrigues were woven everywhere, and your worst enemy with a calm face could sit next to you at the table and help yourself to your food. In order to expose the criminal in time, they introduced the tradition of choking - a blow with mugs of beer, during which the drink spilled over all the glasses. This action excluded the possibility of poisoning by drinking.

This is how we briefly covered the history of the intoxicating drink, traditional snacks, and the emergence of well-known pubs or beer gardens - a favorite place in which the annual beer festival in any country. We bet the word “beer” is already salivating at you, and you started flipping through the calendar, trying to determine the exact date of the holiday? Why wait, organize your own Beer Day as a birthday surprise, and we will help you!

The holiday, which, for sure, to many tastes, is celebrated on the first Friday of August, is international beer day(International Beer Day). This is an annual unofficial holiday, which was once invented by the owner of an American bar. Jess Avshalomov- they say, summer is ending, and we, as they say, are still nowhere to be seen.

International Beer Day - 2016

In 2016 International Beer Day falls on 5th of August. Initially, the date of the holiday was fixed - just August 5, but then it became "floating" - the first Friday of August. So this year International Beer Day is celebrated on its “classic” day.

History and traditions of the holiday

The first beer day took place in 2007 in Santa Cruz, California, USA. Soon the holiday became international and is now celebrated in more than two hundred cities in fifty countries on five continents.

The holiday does not pursue any global goals, and celebrating it is simple and pleasant.

You need to get together with friends and enjoy the taste of a foamy drink, congratulate brewers, as well as owners and employees of drinking establishments, and, of course, try to unite the whole world under the banner of beer. Since the holiday is international, on this day it is worth trying beer brewed according to recipes from other countries, tasting rare or new varieties and generally not denying yourself anything in terms of a meaningful beer holiday.

In fact, beer is a very ancient drink, known since prehistoric times. It was definitely brewed in ancient Egypt, and maybe much earlier - since the time when people began to cultivate crops - that is, somewhere around nine thousand years BC.

Beer brewed from malt and hops, that is, its modern version, appeared around the 13th century. The drink was extremely popular in Europe and often replaced water, so historians believe that during the Middle Ages, all Europeans were, as they say, a little tipsy. By the way, beer and its analogues were also given to children, which, for example, is vividly described in classical English literature (for example, in the novels Dickens).

It is believed that the tradition of organizing wild beer festivities came from Iceland, the homeland of the Vikings. Then the tradition took root in other European countries, for example, the famous Oktoberfest in Germany. Beer is also popular in Russia.

Today, beer is a huge market and an established culture. And if you don’t overdo it, but sometimes get together with friends and colleagues for a cup on Friday, then, according to doctors, there will be no harm, but only a good mood.

Congratulations on International Beer Day

***
Hops wander in vats,
fun to play,
I'm all with international
Happy beer day.
Know beer in Alaska
In Antarctica they know
And the glasses are full
The beer is raised.
Spilled over the world of beer
oceans and seas,
Everyone will say
If there is beer,
So we don't live in vain.

***
Happy beer day
Any spill!
Drink it
And don't be bored!

invite guests
And have a good time
So that everyone is with beer
And became only happy!

***
A mug of foam today
I urge you to rise
And Beer Day by all means
Cool, fun to do.

It's a frothy drink
We go through life with him
He always helps us
In joy and gloomy day.

***
To honor the hour has come this foamy drink,
After all, he will always decorate life,
So sweet when you taste it
Happy Beer Day to all of you, friends!

Always let there be enough money for beer,
No headache in the morning
After all, it charges with such positive
And it amuses the soul.