Ecological products and their ability to restore health. Ecoproducts: world quality standards and prospects for the development of the Russian market

Also known as organic, they are grown without the use of pesticides and chemical fertilizers. These are considered varieties of vegetables and fruits obtained by natural crossing, and not genetic modifications. The diet of people who do not follow the principles of a healthy lifestyle often consists of visually attractive products, which contain up to thirty different pesticides. Such compounds have a negative impact on human health, so organic food is becoming more and more popular.

Benefits of Organic Vegetables and Fruits

Food is considered healthy if it is grown in a completely natural environment. The process should not use chemicals that can harm the human body. Organic food contains everything necessary for a person vitamins, trace elements and nutrients. They do not contain pesticides and other potentially hazardous elements.

Level useful substances contained in organic products, often 50% higher than that of fruits and vegetables grown with chemical fertilizers. The second advantage is a more pleasant aroma and rich taste compared to products that have been treated with pesticides.

People who long time ate only artificially grown foods, may find the taste of organic vegetables and fruits unusual, although in fact it is natural. It may take some time to get used to palatability natural food.

Promoting organic food

The shortage of organic food provoked a sharp jump in its popularity, caused not so much by the fashion for a healthy lifestyle, but by medical recommendations. Scientific studies have revealed that about 95% of harmful substances enter the human body along with food, which led many people to radically change their diet.

Children are especially sensitive to changes in the environmental situation, so doctors recommend including organic foods in their diet already in the first years of life. This will significantly reduce the risk of allergies, diathesis, metabolic disorders and other health problems.

A common problem for healthy lifestyle fans is the high price of environmentally friendly products. clean products nutrition. To avoid unnecessary expenses, it is recommended to purchase fresh fruits and vegetables in specialized stores, as well as in the markets from trusted sellers. The best organic products are usually grown by farmers to be sold in small batches.

About ecological food

Environmentally friendly products

In a world where buying healthy food has become a real problem, more and more people are thinking about where to get such products that would not contain substances hazardous to health. Fortunately, the market law works not only for hamburgers and cola, but also for healthy food: Demand creates supply. And every year manufacturers offer more and more products that will not harm the body. So, our task is to learn how to find it on supermarket shelves.

Such products can be called in different ways: organic, bioproducts or environmentally friendly. What kind of products can bear these proud names? Almost any. There are dozens of types of environmentally friendly pasta and vegetable oils, sugar and salt, nuts and dried fruits. If desired, you can find environmentally friendly canned food, sauces, sweets, chocolate. There is even organic dog food! They are united by the fact that they all have a special sign on the packaging.

Where do all these safe delicacies come from, if the pipes of factories pollute the atmosphere, tons of poison are poured onto the fields, and food manufacturers can no longer imagine their business without the use of chemical additives?

The very idea of selling healthy products with special labeling originated in America about half a century ago. interest in natural healthy food largely due to the public mood that prevailed at that time in the United States. People protested against the Vietnam War, against the policies of the ruling elite, against the pollution of the planet and, accordingly, against everything that was associated with the "successes" of an industrial society. Including against fast food and food products “brought to mind” by chemists. In the 1960s, the ideas of a return to nature and basic values were very common among Americans. Thus, it was they who first drew attention to the fact that it would be time to abandon dyes, preservatives and all kinds of "improvers" and return to simple and healthy food.

Unfortunately, the voice of the fighters for natural products power supply was then very weak and no one really heard him. True, specialized stores began to open in the West, selling environmentally friendly products. But there were very few of them, and they offered a meager assortment at exorbitant prices.

It took another twenty years before people began to clearly realize the evil that is fraught with the uncontrolled penetration of chemistry into the agricultural industry and food production. Not only the teachings and doctors, but also ordinary consumers understood: familiar products may cause harm instead of the expected benefit.

In America and Europe, special organic food stores began to open one after another. Entire companies and farms began to appear, specializing exclusively in the production of organic matter.

As the need for harmless products grew in the world, there was a need to somehow streamline the process of their production and sale. In the late 90s, all in the same America, national standards for environmentally friendly products were developed.

Without going into details, environmentally friendly products, according to international requirements, are those that:

And in the production of environmentally friendly products, the use of growth and fattening stimulants, antibiotics and hormonal drugs, as well as the use of non-organic feed is prohibited.

Organic food began to be marked with special license symbols on the packaging ("organic" or "bio"). This is a guarantee that the products have passed special certification. Perhaps the most important advantage of such products is that they are all carefully checked by independent experts and you can be absolutely sure of them.

Eco-products are of several types:

1. NP: natural products - these products consist entirely or almost entirely of ingredients of natural origin. The inclusion of chemical additives and artificial fillers in them is minimal. Usually these are products grown on land that has undergone a special cleaning procedure without the use of chemicals (the use of natural fertilizers such as manure and compost is allowed).

2. FF: Functional Foods- substances useful for the body have been artificially added to these products: for example, Apple juice with rosehip extract.

3. Nutraceuticals- These are special food additives that improve its "usefulness". For example, vitamins. In this case, we are talking exclusively about additives of natural origin.

Note: if there is an “Organic” badge on a package or a jar, it means that not only the manufacturing company has passed certification, but also farms and companies involved in delivery and packaging ...

In a word, this simple icon obliges a lot.

Possibilities of the Russian consumer

The organic food market is growing rapidly all over the world. In the West, about a quarter of residents prefer to buy products with the "Organic" badge. In Europe, Germany, Denmark and Switzerland are recognized as the most active fighters for the production of environmentally friendly products. But what about Russia? Are we on the sidelines of the process? Yes and no.

On the one hand, we have great opportunities to produce such products. In Russia, the amount of mineral and organic fertilizers used in the fields is ten times (!) Less than in the so-called developed countries. We use much less means of chemical protection against various pests and diseases in the fields. So there is much less chemistry in domestic food products than in imported ones. And the huge reserves of land allow the introduction of environmental technologies on large areas under crops. So our agricultural products (albeit not all) may well be used for the production of eco-products.

But not everything is so simple. After all, products grown in an ecologically clean area without the use of fertilizers can reach the consumer in a “mutilated” form. And they usually mutilate her food production. Because they know that in Russia it is more profitable to sell products with chemical additives than without them. For example, tinted and flavored sausage is in greater demand than canned meat prepared in accordance with international environmental safety standards.

The need for organic products, alas, among our consumers is still quite low. Russian buyers are not yet accustomed to choosing from the whole variety of goods one and only - the one that bears the coveted "Organic" badge. Experts explain this by the fact that, on the one hand, Russians have an "environmentally low consciousness." That is, we are not accustomed to linking problems with pollution of the atmosphere, soil and water with our own health (which is typical for residents Western countries). On the other hand, a lot depends on the level of income: we sometimes buy not what is healthier, but what we have enough money for. Therefore, domestic environmentally friendly products often remain unclaimed. And as a result, it is sent for import.

The first attempts to develop ecological farming in Russia (more precisely, back in the Soviet Union) began back in the late 1980s, though it all ended in failure: consumers were not ready for such products. And as a result, from the mid-1990s, batches of organic products began to be sent to Europe. The pioneer was Russian buckwheat (it is in great demand in the West), followed by wild berries for export.

Today, some farms in Central Russia are trying to produce organic products. They supply to Europe (in particular, to Hungary) organic fruits for production baby food. Goods from Russia are in demand in Europe. Moreover, some of our products (for example, Pine nuts) have no analogues.

Of course, the situation has changed somewhat in recent years. Our compatriots began to seriously think about their diet. However, their desire to eat organic food is not always easy to materialize: many Russian cities do not yet have specialized organic food stores. Healthy organic breads or cereals are scattered among many other products. And it can be quite difficult for a buyer to choose among hundreds of canned food a single package that meets the requirements of a healthy diet.

There is another stumbling block - this is a high price. Certified according to all the rules, imported eco-products that enter the Russian market are subject to huge customs duties. We can say that these are luxury goods. For example, for a loaf of "correct" bread, you can pay more than a hundred rubles.

BUT Russian manufacturers, who decide to undergo international certification, are forced to do it abroad. And this is quite an expensive pleasure. As a result, Russian buckwheat or oatmeal, tested by German experts, costs the same as imported analogues. Alas, we have to admit: for many Russians, environmentally friendly goods are an expensive and hard-to-reach pleasure.

Unfortunately, this was quickly understood by unscrupulous food manufacturers. They decided to take advantage of the situation with eco-products and began to offer consumers fakes - cheap products that have not passed any checks, but have labels on the packages like: “contains only organic ingredients” or “environmentally friendly product”. And although at one time appropriate changes were made to GOST, prohibiting writing about the ecological purity of the product without good reason, every now and then such inscriptions flash on the labels of fermented milk products, cereals, and mineral water.

Currently, to assess the environmental friendliness of Russian products, there is a document called SanPiN ( sanitary rules and norms). It largely coincides with international requirements, although it does not completely repeat them. This document contains guideline values for all potential food contaminants.

In 2008, an amendment was adopted to it, according to which, in order to obtain permission for the name "Organic" or "Bioproduct", it is necessary to submit full documentation along the entire production chain, which guarantees compliance with all parameters of an organic product. Even if it is not yet international standards - but still a certain guarantee of quality.

And one more fact inspires optimism: according to experts, the market for organic products in Russia will double over the next three years. This means that their prices will start to drop. The number of outlets where they can be purchased will grow. So, bioproducts will soon become cheaper and more accessible to Russians. As they say, the ice has broken.

HOW TO BUY ENVIRONMENTALLY FRIENDLY PRODUCTS?

Carefully read the information on the packaging: real organic products have a special mark "organic product" or "bioproduct" of the established sample.

Don't be fooled by the inscriptions on the packaging such as "tested for environmental safety", "grown in an ecologically clean area", etc. - products certified according to international standards usually do not contain such marks.

Sometimes manufacturers indicate only one of the environmental characteristics: "does not contain GMOs" or "does not contain chlorine." Such statements may well be true, but they do not at all guarantee that the product complies with other environmental safety requirements.

A statement such as "100% natural product” can also confuse the buyer. After all, some substances of natural origin, such as arsenic or nitrate, can be very harmful to human health.

Certified environmentally friendly products are more expensive than conventional counterparts.

It is safest to buy organic products in specialized stores that are licensed to sell them.

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What are organic products? How to choose an environmentally friendly product? What is written on the labels? We will answer these and other questions about natural products in our article!

It is important to know how to choose quality, natural and organic food. This article explains how to make grocery shopping more efficient, how to read labels and choose natural products. It's not difficult, but some knowledge will be extremely useful.

First, let's look at some general guidelines and tips on how to read food labels:

Both the ingredients and their the nutritional value- one without the other does not reflect the full picture;
In the list, the ingredients are listed in descending order. This means that the first ingredient has the most in this product, and the last contains the least amount;
Keep sugar and salt at the end of the ingredient list;
If you're looking for fatty foods, remember that fat content is listed in grams on labels. The percentage listed next to fat is the percentage of daily intake, not the percentage of calories from fat in that food. Look at upper part labels that say "calories from fat", and to find out the percentage, divide this number by the total number of calories. That is, calories from fat account for about half of the total calories, then about 50% of the calories in the product come from fat.
If you need carbs, choose natural foods that contain fewer processed carbs.
On bread labels, words such as “whole” and “millstone” should be listed first on the list of ingredients. You can often see "unbleached, enriched Wheat flour", however, this does not suit you - such bread is processed, but whole grains added for color. The first ingredient should be whole grains
Quality carbohydrates should contain fiber and sugar. Try to avoid carbohydrates without fiber. At the same time, carbohydrates, in which there is nothing but fiber, also do not provide the necessary nutrients. Try to have 1/6 of the total amount of carbohydrates in the product as fiber. That is, in 20 grams of carbohydrates there should be about 3-4 grams of fiber.
Whether to eat highly processed foods or not is your choice. But it is better to give preference to whole, natural foods. If there are too many Latin words on the label, such as ingredients that you can't read or don't know, it's best to put that away.
Canned food, frozen meals, and other processed foods are usually high in sodium. Instead, buy whole, individual ingredients and then cook your own meals. You can freeze them and store them in containers.

Secrets of natural products

mixed ingredients

Often, foods are grouped by ingredient list, with the goal of presenting the items in a specific order. Sometimes this happens legally, and sometimes it can be a scam. Most people understand that ingredients should be listed in descending order of quantity - in other words, the ingredient that has the most in a given product should come first. Thus, if you are looking for protein bar, then happiness for you will be to purchase the one on the label of which it will be written:

double tastiest protein blend (hydrolyzed cow hoof proteins, whey), maltodextrin

The label also says no sugar.

Of course, there's a lot more to this. Special protein blend - what is it really? Let's just say that there is 10 g of whey, 11 g of cow's hoof protein, 12 g of maltodextrin. The ingredients should be in descending order, i.e. "maltodextrin, hydrolysed cow's hooves, whey".

Anyone who is familiar with sugars knows that although maltodextrin does not affect the amount of sugar, it is very high, and therefore it is not desirable to be at the top of the list of ingredients (unless it is a post-workout shake). So, looking at such a label, the average consumer will say to himself: " high content sugar, tons of low-quality protein and very little whey."

So what to do? Everything is simple. The company combined cow hoof protein and whey. This is the “double tastiest protein blend.” Since the sum of the ingredients is 10 + 11 = 21, this new “blend” can be listed before maltodextrin, with all ingredients listed in descending order.

Now it seems to unsuspecting consumers that there is actually more whey in the product than maltodextrin (sugar). But we know that there is less of it! Serum comes out on top due to the fact that it is part of the mixture. Therefore, by reading the labels on natural products, you will already know how this grouping works.

Special offers

Sometimes the labels of organic products indicate Special offers. You must understand exactly what this means.

When the label says "Not a significant source of calories from fat", then the product must contain less than 0.5 g of fat per serving. Be careful with meat delicacies. They can be cut so thin that one slice contains less than 2 grams of fat, but still provides a significant percentage of fat calories.

"Not a significant source of sugar" means that the amount of sugar on the label is less than one gram. Don't take this statement at face value. Some ingredients, such as maltodextrin, are not technically considered sugar, but have the same effect. That's why it's so important to consider both the list of ingredients and the nutritional value.

The table contains definitions of other special offers:

Low fat foods (NoFat or FatFree)
Reduced Fat	Contains less fat and calories than the original or similar product
low fat	Contains less than 3 grams of fat per serving.
Light (Lite)	Contains 1/3 of the calories or 1/2 of the fat per serving of the original or equivalent.
low calorie	Contains 1/3 of the calories of the original or equivalent product.
Calorie Free (No Calorie Or Calorie Free)	Contains less than 5 calories per serving
	Contains less than 0.5 g of sugar per serving
Without preservatives (NoPreservatives)	Does not contain preservatives (chemical and natural)
Without additional preservatives (NoPreservativesAdded)	Does not contain chemical substances, which I add to save the product. Some of them may contain natural preservatives.
Low Salt (LowSodium)	Contains less than 140 mg. salt per serving
Salt Free (No Salt or Salt Free)	Contains less than 5 mg of salt per serving
Baked Not Fried (BakedNotFried)	Mainly used for potato chips, crackers or corn chips. This inscription means that a little oil is usually sprayed on the product, and then it is baked, and not just fried in oil.

warning signs

When reading the list of ingredients, pay attention to the danger signs. This is not the whole list, but it will help you buy only high-quality, natural and environmentally friendly food. Always look for such ingredients to be at the beginning (main), in the middle and at the end of the list.

Sugar is acceptable at the end. The presence of sugar in the middle of the list is possible, with a sufficient amount of fiber in the product. Of course, these rules can change when it comes to post-workout shakes.
Salt is allowed at the end of the list. Salt is important, but only in moderation.
Any ingredient that you cannot pronounce or understand. Again, such substances do not have to be bad, but if you cannot answer what benefit they will bring to you, it is better not to risk it.
Excess vitamins and minerals. It is much healthier to get them from whole foods and a quality multivitamin than as a spray or food supplement.
If the product is enriched with something. This must be the biggest joke ever. Food Industry. “Fortified” means that the product has been stripped of vital nutrients, and instead, those substances that were originally less were added to it.
"Fortified" natural product. Control your intake of vitamins and minerals through special supplements and whole foods, not by adding them to your diet. regular products where you do not know their quality, not their quantity.
Any food that contains more than 20 grams of carbohydrates per serving and less than 2 grams
, in which half or more of the total calories come from fat (unless, of course, you are looking at ethics from a bottle of olive oil)
The presence of partially hydrogenated fats anywhere on the ingredient list (also known as trans fatty acids). If hydrogenated fats are at the bottom of the list, don't worry. Also, if a product is labeled free of trans fatty acids, it is safe to consume, even if hydrogenated fats are on the ingredients list.

How to recognize the presence of sugar in natural products

It is impossible to say unequivocally that sugar in organic products is harmful, however, it is important to be able to determine its amount. Below you will see some common names for sugar. Be careful with foods that appear at the top of the ingredient list, as they can contain too much sugar and cause unwanted spikes in blood sugar:

sugar cane juice
Custard concentrate
Falernum (sweet liqueur)
Fructose
Glucose
Jaggery
sugar cane juice
Lactose
Levuleza
Malt
Maltodextrin
Maltose
Zephyr
Misri (sugar in crystals)
Molasses (black molasses)
Orshad (drink)
Panocha (candy made from yellow sugar, milk and butter)
Sorghum (cereal)
sucrose
Sugar
Syrup
Turbinado (partially refined raw sugar)

Milk and its derivatives in natural products

If you avoid dairy products, the following items on the ingredient list are dairy products or derivatives:

cream, cheese, butter, yogurt, koumiss, kefir, melted butter, paneer, lactose, casein, whey, rennet (Rennet), rennin (Rennin)

There are no fragrances in organic products!

There is a lot of controversy over natural and artificial flavors. Many manufacturers seem to take pride in listing "natural flavors" on organic products, while consumers are willing to forego anything that even vaguely resembles "artificial products". It's really not what you think! So, what is the difference between natural and artificial flavors?

Natural and artificial flavors are defined by the Code of Federal Laws (Code of Federal Regulations). This means that specific laws govern which terms can be used in ingredient lists.

natural flavor contains essential oil or gum extract, protein hydrolyzate, distillate or any product of roasting, heat treatment or enzymatic decomposition that contains flavor components derived from spices, fruit or fruit juices, vegetables or vegetable juices, edible yeast, herbs, bark, buds, roots , leaves or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermented products derived from them, whose function is more to impart taste to food than nutritional value

Anything that does not meet this definition is considered artificial. Pretty big, right? Is it possible to allow the existence of flavors in natural products?

Chemicals can be either naturally occurring or artificially produced. There is not the same difference as between wool and nylon, which are used to make clothes, however, these materials are different.

At the molecular level, natural and artificial flavors seem to be the same. By the way, there is an opinion that artificial flavors are safer because they are produced in a pure form. For natural flavors, the original product (such as an apple) must be broken down into elements and filtered with chemicals to obtain flavor substances. Therefore, there may be more impurities in such flavors.

In this case, it is fair to say that natural and artificial flavors contain chemical additives used to improve the taste. If the label indicates that the product contains a natural flavor, this does not mean that the manufacturer has added crushed apples - this means that a certain set of chemicals has been isolated or extracted from them and artificially added to the product.

If you are not particularly interested in flavors, then pay attention less than that whether they are artificial or natural, and more look at the order of the list of ingredients.

If you want natural foods that you could cook yourself, don't buy those that have flavors other than natural spices.

And finally, take advantage of the advice called "shopping on the periphery."

If you notice, most often in stores, processed foods in packages are located in the center of the square. Fresh organic foods, eggs, dairy and meat products are more often located along the perimeter of the store. Therefore, stick to the walls, and then you have an increased chance of purchasing environmentally friendly and healthy foods nutrition.

Educate yourself about food choices. This will help you get great. As with everything else, aim for moderation. For example, if fried corn chips are your weakness, then you can eat them in moderation without going beyond your daily calorie intake. If the traction is too strong, then look for compromises, choose the baked version.

People who grew up in the generation of the 90s of the last century, and even the early 2000s of this century, probably remember their childhood - a time that many now call happy. Communication on the Internet and mobile phones replaced letters sent by mail, computers replaced books and outdoor games, berries were eaten directly from the garden, and fruits from the tree, without caring at all about washing them first. However, unwashed berries, as it turned out later, is not the most “terrible” thing that a child (and an adult too!) Can eat today, because then the food was not “stuffed” solid chemistry, and berries and fruits ripened on their own, and not under the influence of nitrates and pesticides.

Do you know that the average human life expectancy in Russia has increased over the past 30 years by 3 and a half years? Of course, in many ways, this happened due to the achievements of medicine, but people themselves began to take more care of their health, preferring to lead an active, healthy lifestyle and eat environmentally friendly products. It is on the topic of natural nutrition that a real “hysteria” has recently been observed: buyers prefer to visit an organic food store and overpay 1-2 dozen rubles for quality, rather than purchase dubious products on the market and people of incomprehensible nationality.

Brief business analysis:
Business setup costs:800,000-1,500,000 rubles
Relevant for cities with a population: from 50 000
Situation in the industry:supply market is not saturated
The complexity of organizing a business: 3/5
Payback: 1 to 2 years

What are organic products

And since the topic is in demand, I could not ignore it and not tell my readers about this profitable business idea. But first, let's try to determine the criteria by which a product can be classified as environmentally friendly. To begin with, it must be said that almost all of these products are vegetable or animal semi-finished products grown in natural conditions - in beds or in stables. farms. However, they can also be made using special technologies.

First, such products must not contain GMOs- genetically modified organisms.
Secondly, when growing no artificial fertilizers, nitrates, growth accelerators were used, and other chemical "stuffing".
Such products do not include food coloring, various flavor additives, and preservatives.

must have special license marks on the packaging

After you have a clear idea of what environmentally friendly products are, you can go directly to the description of the organization of such a business.

Premises and staff

As for the store staff, in addition to salespeople and product consultants and healthy eating, the state will require a technical worker, a driver, an accountant - the usual staff for a regular store, except that this store will sell not quite ordinary products, which will be discussed in the next section.

Approximate assortment of goods

Let's try to sketch indicative list categories of goods that can be traded in a similar store:

Fresh fruits, vegetables, berries
Jam, jams, marmalade
Meat and meat products
Fresh fish
Various types of tea, herbal preparations
natural vegetable oils
Flour products, flour
canned food
Nuts, dried fruits
Etc.

Of course, all products and semi-finished products must meet all the necessary requirements for environmentally friendly products. We have already clarified the content of these criteria.

Where and how to find product suppliers

Surely you have already guessed that most products should get to the counter directly, as they say, “from the garden”, i.e. from farms, village gardens, etc. It is there that you should first of all look for suppliers of products for your store.

To this we can add that it will be better if the suppliers are located in the same region. The shelf life of fresh organic products is a maximum of a few days (3-4), and the time spent on transportation, storage, and other logistics operations will inexorably shorten the product's sales period.

By the way, let me tell you a little secret: product suppliers are looking for distribution channels as hard as sellers of supply channels, so you should try to publish ads in local newspapers, city Internet portals, and just put up flyers in high traffic areas. Among those who responded, it will be necessary to hold a kind of competition on the subject of whose products are more responsive necessary conditions– compliance with the rules, for example, growing cucumbers and tomatoes.

In addition, in the supply contracts that you will enter into with farmers. The conditions for the natural cultivation or manufacture of food products must be prescribed.

To control the quality of products sold, you can organize your own laboratory to conduct all the necessary research, but it will be somewhat "expensive" than concluding an agreement for the provision of such services with independent laboratories, for example, SES.

Natural cosmetics, household goods, etc.

By the way, food is not all that can be traded in an organic food store. The range can be expanded with natural cosmetics, which is very popular with the fair sex. Or furniture made from natural materials, such as wicker wicker. You can find out more about the manufacture of wicker furniture.

How to organize an online store of organic products

Another option to increase your sales and make your store more famous is to create its "Internet twin". Actually, about how to open an online store, what form of taxation is best suited for running a virtual outlet, about

A growing number of people are beginning to care about the impact of the products they purchase on the world. These people want to know where fruits and vegetables are grown, how their clothes are made, what is in the things they use, and so on. There is a large selection of green goods that did not exist even a few years ago: from cleaning products to clothes, from grocery bags to fruits and vegetables, from pasta to children's toys.

Definition

Eco-friendly (also eco-friendly or green) is an ambiguous term used to refer to goods, services, laws, policies that claim to cause minimal or no harm to an ecosystem or environment. The term is most commonly used for products that are green and/or conserve resources such as water and energy and/or that do not pollute the environment.

Signs of sustainability

Creating a completely environmentally friendly product means creating a product that does not harm both the environment and humans. But it is very difficult to make a completely environmentally friendly product. It is necessary that the entire chain from the production of a product, including transportation and storage, to its consumption and disuse, does not harm the ecosystem and humans. An environmentally friendly product can be grown in a garden, far from civilization, without the use of artificial fertilizers, watered from a well or stream and transported to the market by animal transport. The ideal is very difficult to achieve. And manufacturers label their product as environmentally friendly when there is at least one sign of environmental friendliness.
A mandatory sign of environmental friendliness is the non-toxicity of the product. Further, a sign of environmental friendliness is the use of ingredients that do not disturb the ecosystem. Organic ingredients or materials obtained without the use of toxic pesticides or herbicides. Products made of glass, wood, metal, with the inscription "made from recycled materials." A sign of environmental friendliness is production that does not violate the ecosystem and does not harm humans. Biodegradable materials that break down quickly due to natural decomposition, which have less impact on the ecosystem. (However, if a product is called biodegradable, this does not mean that it is. For example, you can read about biodegradable plastic.) Goods that can be recycled.
Sometimes companies use eco-labels to promote their products and use eco-terms in their names and advertisements. Often such promotion is only “greening the image”.

"Greening the Image"

Manufacturers sometimes label their products as "sustainable" or "sustainable" when in fact they are not. Marketing companies often use (or, to translate literally English word, "greenwashing", "green camouflage") to boost sales at the expense of environmentally conscious shoppers. The same marketing masters who once sold cigarettes now sell "green" products. The prefixes "eco" and "bio" have become very fashionable and are used literally everywhere. Loud slogans “biodegradable”, “only natural product”, “environmentally safe”, “environmentally friendly”, “organic” are written even on products that are made from petrochemicals and are sold in disposable packaging.
The same corporations that made DDT and filled the ocean with plastic are also greening their image and assuring consumers that their new, improved product models will magically solve the problem of ecology.

How to get a truly environmentally friendly product

This is where common sense can help.
If you choose any of the household chemicals Read the ingredients carefully. Manufacturers often hide full list ingredients, and should be suspicious of such products. It is better to give preference to products that contain more natural ingredients or only natural ingredients. There must be no harmful chemical ingredients. We need to look at the eco-label.

When purchasing any product, you should first consider what impact it can have on human health and the environment. It is better to give preference to natural wood, metal or glass. You should not buy a product thoughtlessly, just because it is advertised or a neighbor has the same one.

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