Name for coffee shop coffee to go. Original name for a coffee shop

When you say "Irish", what do you think of?

If you say "Lola", who do you see?

Which establishment has better coffee - "Bull Frog" or "Cow Cafe"?

Where is it better to cook - in "Quick and Easy" or in "Crazy"?

When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.

The name you give your cafe or restaurant can have an impact on its success. Every word has meaning, and words create stories that are backed up by visual stereotypes.

Let's look at the features of the naming of a catering establishment.

simplename for a fast food cafe

How beautiful to name a cafe or restaurant: stages

1. Study of the market and competitive environment. This is necessary to understand how competitors position themselves and what the owner needs to stand out in the market.
2. Target audience analysis to determine what customers expect from you and what influences their choice.
3. Positioning strategy development- this is a way to correctly present the features of the institution.
4. Name generation. Using the previous three steps, you can narrow the search for the optimal name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
5. Bestoptions tested in focus groups. With their help, they choose the optimal name for the institution.

Branding agency KOLORO will conduct market and target audience analysis. Also, the company's specialists will study the competitive environment in order to identify possible risks and minimize them.

How to name a cafe

1. The name reflects the atmosphere. You should not call the cafe "Egg" if, apart from the omelette, eggs are not used anywhere.
2. When using your own name, it is worth considering how this will affect SEO. For example, naming a cafe "Lamonosov" would cause the restaurant's website to not appear on the first page of Google search results (after correcting it to Lomonosov).
3. The name of the establishment should be easy to remember. For example, "Swallow", "Sreda", "Bank" (restaurants in Moscow).

Popular cafe namewhich is easy to remember

1. It is important to consider the cuisine that is offered to visitors. You should not call the restaurant "U Ashot" if the menu is only sushi.
2. It is worth checking how the name sounds in conversation. The answer "I'm in Ikra" to the question "Where are you?" sounds better than "I'm in the Groove."
3. The name must be unique. Using someone else's name will cause unpleasant consequences.

At the KOLORO branding agency for a cafe or restaurant, they will suggest the best one and create your establishment.

Original spelling of the restaurant name

What is the best name for a cafe: options

1. Title generator. On the Internet, you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter a name, the type of products you plan to sell, location, and the robot will pick up the name of a cafe or restaurant. Many restaurant name generators simply combine similar sounds or random words. This is the easiest, but not the most successful way of naming a cafeteria.
2. Thinking about the name of the cafe, first imagine how it will look, for example, on a cup or clothes of a waiter. If the potential name does not fit or looks awkward, you should choose another one. For example, The Laughing Goat is a fun name for a coffee shop in the USA, which was chosen in this way.

A cafehe Laughing Goat("The Laughing Goat")

1. Experiments with the word: add letters or remove, swap or connect two words. For example, celebrity chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" ("Russian Geographical Society") - for those who like to travel.
2. When naming a restaurant, you can use a significant date in your life or a favorite place. This was the case with the Attika restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
3. Brainstorm with creative people to get a list of original titles. Thus, the name of the coffee house Cofax appeared. This is an abbreviation of the phrase "coffee in Fairfax" (Los Angeles area, USA). The name came about during a discussion about the Dodgers (Los Angeles baseball team). The creators of the coffee house realized that if we combine the phrase "coffee at Fairfax", we get Cofax, which coincided with the theme.

Learn how naming docks work from KOLORO branding agency. To do this, just look at the . We know how to name a cafe so that it makes a profit.

creative cafe name

How to come up with a name for a cafe or restaurant: popular ways

When choosing a restaurant name, consider the impression it will leave on customers. Will it be unforgettable? Can they say the name or write it down?

1. The cafeteria can be named after its location. This was done with The French Laundry (eng. "French Laundry" Napa Valley, California, USA). This is one of the most popular restaurants in the country. The restaurant building housed a French laundry during the 19th century. The building was once a brothel, but the owners of the restaurant refrained from using such names.
2. The original name for a fast food cafe is the name of the main dish. Thus, customers will know that, for example, in Pelmennaya they will enjoy the taste of stuffed dough dishes (vareniki, dumplings, khinkali), and not Peking duck.

Family restaurant name

1. A cafe or restaurant is the brainchild of the owner, so the name of the owner or people dear to him can be used in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and the Botin spouses owned it. While waiting for a decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the XIX century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name, it is listed in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
2. Using numbers in the title is another option to distinguish yourself in the market. For example, the restaurant of Caucasian cuisine "5642 height". This figure is the height of the highest point in Europe, Elbrus.
3. The name depends on the format of the institution. For the name of the anti-cafe, words related to time are suitable, for example, “Dial”, Local Time. In the name of a children's cafe, you should use the names of fairy-tale characters, sweets, images from the world of children's fantasies: Orange Cow, Totya Motya.
4. Contact the specialists of the KOLORO branding agency. We have created a corporate identity and a unique name for the restaurant.

How to name a coffee shop so that visitors line up? Which sign will immediately attract attention and interest guests? In the article, we will consider which naming techniques will help you make a profit, and which name options are not relevant.

How to name a coffee house: start from the concept

Remember that your task is not to surprise, but to attract visitors. Think ten times before calling the establishment "Kofeek". The name for the coffee house is intended to reflect the "chip" of the institution, to carry a certain message. For example, the Coffee Yard coffee house with the appropriate interior and wrought iron benches is a good naming option.

Names of coffee houses in the world: looking for inspiration

Consider the features of naming in the West. What do the owners rely on: beautiful or original names of coffee houses?

To answer this question, let's take a short trip around the world:

• Vein. Coffee house "Landtman" discovered in the middle of the 19th century by Franz Landtmann. Delicious desserts and delicious coffee are served here. The coffee house changed owners many times, was rebuilt, but retained the name of its creator. It was it that helped the institution become a symbol of stability and high quality products. A bet on preserving traditions is a working marketing ploy.
• Paris. "Closerie des Lilas" is the name of a coffee house in France, about which can be translated as "Lilac Farm". This is a cult place for the French. The terrace, immersed in greenery and permeated with the scent of blooming lilacs, attracted writers and artists. The right combination of a “cozy” name, an attractive interior and a rich menu is one of the successful naming options.
• London. "Kaffeine" is an example of a simple coffee shop name, which daily gathers a large number of guests in a small cozy hall.
• Calgary (Canada). "Analog Coffee" offers original coffee recipes. A successful naming technique that helps to focus on the "chip" of the establishment. One of the preparation options involves the use of a Japanese drip coffee maker, which gives the drink a special taste. Baristas use different methods of roasting and brewing coffee, so the restaurant menu is not limited to 5-6 drink options.

How to come up with a name and slogan for a coffee shop in Russia

We looked at examples of naming coffee houses abroad. As follows from this small list, the naming options for coffee shops are very different, but all are relevant. They can act as part of the concept of the institution or reflect its main feature.

Best Coffee Shop Names: Ideas and Options

Remember that coffee shop names should be related to the product being offered. So, “Cozy House” sounds nice, but it evokes associations more with a home textile store than with a fragrant drink. But such options as "Bon Cappuccino" or "Coffee Maker" will leave no doubt that the establishment serves hot coffee.

The correct name reflects your idea, which means that the slogan for the coffee shop will be much easier to come up with:

• Bon Cappuccino. Real Italian coffee in the center of Moscow!
• "Coffee maker". Your coffee is already on the stove, we are waiting for you!

Do not chase uniqueness! Sometimes the simplest name is the most attractive. For example, a cozy establishment under the sign "Coffee Club" immediately declares: they love coffee here and this establishment is for their own.

Original names of coffee houses: how not to overdo it

The desire to stand out from the competition is commendable. However, don't think that a creative coffee shop name will do everything for you. The competition in the market is huge and only with an unusual sign you will not be able to attract guests. If a potential visitor does not understand you, he is unlikely to visit.

Among entrepreneurs, the desire to be “original” is ineradicable, hence coffee houses with names in Latin. For example, "LES" is an institution with a predominance of wooden furniture in the interior. The idea is not bad, but the use of Latin letters is confusing. It is not clear what it is: either an abbreviation, or the name of some secret organization. Coffee lovers are unlikely to want to solve the riddles of the owner and are more likely to go to establishments with simpler signs. At the same time, the Russified version of Les sounds and looks much nicer.

In a word, the original name for a coffee shop can be part of the concept of your project, but you should not start only from an interesting idea. If the room looks simple and cheap, and the coffee is not very tasty, then no bright naming will save the situation.

If you want to open a coffee shop, but are having trouble choosing the right name, this article will help you find the best option. The basic principles for creating coffee house names are described below, as well as many examples of the names of already operating outlets throughout Russia.

Principles for constructing coffee shop names

Points of this orientation have their own specifics. Their names are numerous and varied, but this does not mean at all that several basic methods for their creation cannot be distinguished. So, below are several main categories of similar names, having studied which, you can form your own, original, bright and thematic name.

1. Names that include the words "coffee", "coffee house" or their derivatives. This group of names is indeed numerous and varied. Using such keywords, coffee house owners form the necessary, instant associations with all potential customers. In addition, the undeniable advantage of such names is that the above words can be changed, getting such bright names as “Coffeebus”, “Coffeelavka”, “Coffeeport”, “Coffeechaev”, or make them part of the phrase, combining them with another vocabulary, getting interesting options, for example, “May coffee”, “Coffee freedom!”, “Coffee Syndicate”, “Coffee pot Burdock” and so on. Therefore, using these keywords and your own imagination, you can get a memorable and thematic name for your coffee shop.
2. Names that are somehow associated with coffee, vivacity, taste, etc. The fundamental difference between this category and the previous group is that such names do not include the word "coffee", but still evoke the necessary associations among potential visitors. So, you can focus on cheerfulness and morning time with names such as “Guten Morgen”, “Good afternoon”, “Be Cheerful”. You can also use words like espresso, latte, cappuccino. In general, even the inclusion of the word "cup" or its English counterpart "cup" will also help to make the necessary associations with the institution's profile.
3. Names that include the names of dishes or ingredients, or are associated with food or taste. It's no secret that at the points where coffee is sold, considerable attention is paid to food and various desserts. That is why many entrepreneurs prefer to include the words “cake” (“pie” in English), croissant, gingerbread in the names. The names of spices are also popular, especially those that are traditionally added to coffee. However, even such a common name as "Lakomka" or the name "Pear" not related to the institution's profile will also be good options for a coffee house, attracting customers due to its sonority.
4. Other original titles The names from this group are fundamentally different from the categories of names listed above. They have nothing to do with the aromatic drink, its attributes, or even food. However, this does not prevent them from being perhaps the most popular group of names. Options such as, for example, “Mr. Who”, “Dolce Lucia”, “Chest of drawers” ​​or “Luxury” will attract attention and will be perfectly remembered by visitors to the coffee shop.

Coffee shop name examples

Names containing the words "coffee", "coffee house" or their derivatives

Names that are somehow associated with coffee, vivacity, taste, etc.

Names that include the names of dishes or ingredients, or are associated with food and its taste

Other original titles

How is a name born? Will it be concise or detailed, bright and memorable or deep, very personal. The process of getting a name for a catering establishment - a restaurant, bar or small coffee shop - is no less complicated than creating a brand name. In fact, a coffee house is the same brand, the face of a buyer, barista or roaster who took the helm of his own project, sometimes risking everything for the desire to offer the visitor his vision of quality grain from seed to cup.

The name should sound, should be intriguing and be no less tasty than the coffee that you order in this establishment. Soyuz Coffee Roasting talked to the directors, owners and founders of Russian coffee houses, and they told us the stories behind the names of their coffee creations.

Anna Tsfasman, CEO of the Doubleby coffee chain

It was not easy to come up with a name, as usual, there were more than fifty options, one more banal than the other, but I wanted it to have character. As a worker, they decided to call themselves "Granny Batman", as the children nicknamed my mother for the ability to appear in the right place as soon as they thought of something stupid. And, as often happens, the working name stuck, and we began to be called "grandmothers".

The plans included the active development and construction of a network of coffee and tea stores, so it became fundamental to be able to register a brand, and the word "Batman" in the name made it vulnerable. Our art director suggested shortening the title to BB, i.e. Doubleby. This is how we live. Of the benefits - the name is easy to read and pronounce in most foreign languages.

Artem Temirov, co-founder of the coffee house "Cooperative Cherny"

Although co-op is part of the name today, co-op is our form of organization. All people working in a cooperative are its co-owners.

The name "Black" came to mind for all of us. There were 5 of us then. We met almost every day for two weeks to develop the naming. We have read different methods and have been doing this for a long, long time. At first we had three other options. We sent them to a large list of friends for feedback. After that, we realized that all three options are not suitable. We decided to take a break for a few days and start all over again. And after a break in one of the first brainstorming sessions, this name appeared in the air. That is, it was literally voiced by almost everyone at the same time and immediately fell in love with him.

Alexander Vinogradov, co-owner of the Luigi cafe

Luigi Cafe is named after the grandfather of one of the founders of our coffee shop. Luigi Ceresi devoted his whole life to the kitchen, cooking in his own cafe. We approach our work with the same love, diligence and desire to do only the best.

Stanislav Bokov, CEO of Coffee 3

The logo of the project is the image of a royal woodpecker, fixed by an associative series of the third level:

Level I - "Coffee 3" is tied to an associative consonance with "Coffee Tree" (coffee tree), which is displayed in the use of a large number of wood elements when decorating the premises.

Level II - the use of a visual image of a woodpecker on a subconscious level also leads to association with a tree.

Level III - the number "3", used in the name, is from time immemorial a close, on a spiritual level, symbol for a Russian person (troika of horses, the holy trinity), which allows you to fix the image in the mind with a positive emotional connotation.

coffee house Caffé del Parco

Our name Caffe del Parco means "Coffee shop in the park" in Italian. The name appeared due to the fact that Caffe del Parco was originally in the Muzeon arts park, then the network grew, and now we have 4 coffee houses (2 in the park, one on Krasny Oktyabr, and one more on Komsomolsky Prospekt). The Italians came up with the design and concept, and a coffee tree grows from a cup.

Coffee house "LES"

LES is the Latin spelling of the Russian word LES. Even before the opening, our concept implied the use of wood in the interior, environmental friendliness, a healthy lifestyle, the freshness of the forest - this is what we were inspired by when we called our project LES.

Sergey Chumin, co-owner of the Good Enough coffee shop

The history of the name Good Enough is divided into two parts, each of which is self-sufficient and complements the other. So, there is a book by Tonino Benakvista (and a movie based on it) - "Malavita". There is a short passage with a wonderful Russian-English pun: “You wouldn't like it, Don Mimino, they're showing Boris Godunov; it "s by a Russian". "Boris Godunov? If it's good enough for you, it's good enough for me." And everything came together right away. Firstly, with Nastya Godunova - the best coffee partner in the world. Secondly - with our approach to work.

We cannot claim that what we do is the best. But in our opinion, what we do, we do quite well. And knowing our excessive demands on ourselves, this will definitely turn out to be good for our guests, many of whom have already become our good friends. The best is a reason to stop in development, in search. Good is a constant reason to develop, find something new, share it with guests. Over the past year, we have repeatedly had a reason to make sure that both stories resonated with our guests. We are good. Good enough for us. And good enough for our guests.

Viktor Kuznetsov, co-founder of Buna Coffee

Buna in many East African languages ​​means coffee, hospitality, coffee ceremony, family. Coffee-coffee, it turns out. This is our proclamation of the highest value of grains, a drink, a phenomenon and everything that stands behind it - hard work, perseverance, beauty, spiritual openness, history, life.

Nikolai Danyushkin, co-founder of the Impress coffee house

For the first time as Impress, we opened as a pop-up coffee shop for the summer Restaurant Day last year, 2014. This event was preceded by long discussions about the format, menu and, of course, the name of our project. And when we once again had a brainstorming session sitting in the coffee shop where we once worked, I suggested "Impress", an option that popped into my head on its own. He immediately liked my colleague Andrey, and myself.

"Impress" - translates as "impression" or "to make an impression." Which, in principle, characterizes us well, we really do everything to make our coffee impressive. But also, if you break it, you get “I" m press ”, such a pun that refers to one of our favorite alternative brewing methods - aeropress. Our name is not only simple and concise, but also can tell a lot about us, about our approach to bean quality and coffee preparation, and our love for alternative brewing methods in general.

Stanislav Smirnov, co-founder of the Setter's coffee house

The name did not appear out of nowhere and by itself. Coming up with a name is a challenge, and there are ways to solve it. In this case, a legend, fictional or real, was needed. As it usually happens, everything is in front of your nose, you just need to open your eyes and look. I have a dog - Ram, breed - Irish Setter. Setter "s - at the setter, here's the name, and the legend, and future informational occasions and accompaniment, and the face of the company. Everything came together quickly and beautifully, voiced to relatives and friends: someone, as always, expressed skepticism, someone thoughtfully frowned and pronounced "sonorous" or "interesting".

I didn’t want to interfere with the word coffee at all - in my opinion, it is impersonal, and since we are on the crest of the third wave of coffee, where individuality is valued, then the name should be “personal”, with a face.

Maxim Plyushchik, barista at ANDY Coffee

With our name, everything is quite simple! The name of the coffee shop ANDY COFFEE has nothing to do with any of the famous people named Andy: neither Andy Warhal, nor Andy Gramer, nor the actor Andy Garcia. ANDY is nothing more than an acronym made up of the first letters of the names of two co-owner friends Natalya Maleva and Dina Gustyakhina. Natasha and Dina did a crazy job and completely, without a trace, invested themselves in our coffee shop.

Photos taken from the resources of coffee shops

Confectionery.

No. Not this way.

Now you can.

Confectionery ... A business that is doomed to success. You can start your “tasty” business with a starting capital of $3,000, and the funds pay off in just 1-2 years.

The quality of goods and service is only half the story. Before you open your own sweets shop, you need to take care of the positioning of your future brand, the corporate identity of the establishment and, of course, the name.

Read about the main components of the confectionery brand.

Candy store naming: successful experience

1. Proper name

The name of the chef, the founder of the confectionery or school director's love - all this can be the basis for creating the name of a confectionery or coffee shop.

And so did the founder of Dominique Ansel Bakery. The world-famous confectioner Dominique Ancel named the confectionery after himself for a reason. His working day starts at 4 am. Until late in the evening, he bakes, fries, balances accounts and receives visitors.

Such a selfless approach to work is bearing fruit - from six in the morning, kilometer-long queues line up near the establishment.

A photo. The exterior of the establishment and the owner of the patisserie Dominique Ancel

Well… In this case, nominal naming is fully justified.

If the name "Dominique Ansel's Bakery" seems too cumbersome to you, you can use only the first letters of the first or last name. In Kyiv, on Elena Teliha Street, there is a cafe-confectionery with the mysterious name "Bo." - a symbiosis of the talent of Hector-Jiménez Bravo and the hard work of the confectioner Lydia Ostapchuk. The first letters of their surnames gave the name to the institution.

A photo. Showcase confectionery Bo. and its founder Hector Bravo

A proper name does not have to belong to a really existing person. Confectionery "Volkonsky" has an elegant corporate identity and an equally elegant name that takes visitors back to the times of Tolstoy and Dostoevsky.

A photo. Logo and assortment of the bakery and confectionery "Volkonsky"

2. Product / product

Donuts, macaroons, croissants, cakes, cupcakes - words that cause a rush of saliva and pleasant associations. This is used by marketers of many institutions.

In San Francisco there is a bakery "Tartine" (from French - sandwich, sandwich). In the institution you can buy special village bread, bagels and pies. "KOLORO" believes that even if visitors do not know the translation, the name is well chosen. It is sonorous, concise and easy to remember.

A photo. Tartine's in San Francisco

There are also many confectioneries with a "sweet" name in the capital. Tiramisu Bar's signature dish - (attention, surprise) - lemon tiramisu. The name is quite uncomplicated, but easy to remember and immediately dots the i's - the establishment is focused on drinks and desserts.

A photo. Interior of Tiramisu Bar

Confectionery "La brioche" (from Italian - croissant) delights visitors with sweets of Italian cuisine. But the name has a huge drawback - how many people in Kiev will read it correctly? Le brock? Le brioche? Le break? Let's not torture you with linguistic riddles. Our colleagues from the Italian branding agency suggest that the last option is the right one.

A photo. Exterior of confectionery La brioche

3. Variations of the word bakery / confectionery

At first glance, such names of pastry shops are simple. Even too simple. But a company that wants to drink a bottle of dry white in the evening or a hungry couple in search of a juicy steak will definitely not enter an institution with such a name. That is, the chances of a visitor becoming a buyer increase significantly.

One of the most famous bakeries in the world is located in Rio de Janeiro. Its name is Boulangerie Guerin. Translated from French, boulangerie is a bakery, a bakery, Guerin is a name. Bakery Guerin. There are associations with family recipes and a homely atmosphere.

A photo. Boulangerie Guerin in Rio

Sometimes the simplest solutions lie on the surface. Wondering what to call a home bakery? Kyiv bakers agreed with the phrase “everything ingenious is simple” and now they treat everyone with cakes and pies in the “Home Confectionery”. Oddly enough, Ukrainian names are a rarity in the capital. The owners prefer Latin names to them.

4. Geolocation

In a small town in Texas, near a gas station, there is an inconspicuous bakery "Czech Stop" (translated from English - Czech stop). If you ask Google about the most famous bakeries in the world, this Prague island will be in the TOP. The name speaks for itself. In the institution you will find traditional Czech products - kalachi, cheesecakes, and, of course, beer.

A photo. Czech Stop and the famous kalachi in the making

How to name a confectionery store if you plan to constantly expand your network? One of the most famous Ukrainian confectioneries has a geographical name. Lviv workshop for chocolate. Usually, naming experts do not recommend choosing a name that consists of more than two words or more than eight letters. The case of Lviv confectioners is a pleasant exception.

A photo. Master class in Lviv chocolate workshop

Just three words say about the positioning of the company:

• lvivska - the color of this city can be traced in everything, from the interior to the demeanor of the waiters;
• maisternya - the institution not only treats you with sweets, but also teaches you how to make them;
• chocolate - most likely 80% of the menu will be with this ingredient.

5. Ingredient

The oldest bakery in Copenhagen draws its inspiration from... ice. That is how it is called - "Conditori La Glace". This phrase is written in French and translates as "pastry ice", but interestingly, in Danish, "glace" also means "glazed".

A photo. Worker at Conditori La Glace

This is an example of ingredient naming. Ice is used in the preparation of drinks that are served with the famous Danish pies.

In Kyiv, on Podil and in the Golden Gate area, there are cafe-confectionery "Honey". Honey details are more noticeable in the interior than on the menu.

A photo. Honey Cafe

6. Other

Sometimes the owners want to name a candy store or coffee shop in an unusual way.

Anna Tsfasman, director of the Doubleby chain of coffee houses, first gave the establishment the name "Grandma Batman." That's what the children called her grandmother for her super ability to appear in the right place as soon as they conceived some kind of prank. But then the name seemed cumbersome and was shortened to BB, that is, "Doubleby".

Confectionery-cafe "Happiness" easily makes it clear what exactly you come to it for.

A photo. Macaroons of the confectionery "Happiness"

How to name a confectionery store or cafe: naming mistakes

Retail branding of a coffee shop or confectionery is a multi-stage task. Naming is one of the first stages in the establishment's image formation.

If you decide to come up with a name for the confectionery on your own, so to speak “at home”, the branding agency “KOLORO” admires your courage, but recommends you find out what are the main mistakes you can make in this seemingly easy business.

The banal name of the confectionery."Sweet Tooth", "Gourmet", "Street Buns" and all kinds of "Dolce Vita" are the options that first come to mind. They are understandable to a wide audience, but in a highly competitive market, you need to stand out.

Inconsistency with the general style. Let's say you see a sign "Roman Holiday", fresh pastries in the window, but, getting inside, you meet Kirovohrad linoleum and the usual Kyiv assortment: donuts, cheesecakes and baguettes. It is necessary that the name of the bakery or candy store succinctly convey the essence of its positioning.

Excessive foreignness. This is a traditional mistake for naming pastry shops. For example, croissants and macarons are often associated with France. This is how the names appear in the style of "Délicieux bonbons" (from French - delicious sweets) or "Meilleure boulangerie" (from French - the best bakery). Branding agency "KOLORO" is not against foreign names, but only if they are clear to the target audience.

Surname as a brand. Not all proper names are suitable for developing the name of an institution. Some surnames are simply not sonorous (“Confectionery of Tears” or “Lyubomir Olyanych’s Coffee House”), some evoke associations with anything but sweet (“Lyashko Bakery” or “Tchaikovsky Pies”). Therefore, be careful when deciding to perpetuate your name on the sign of the institution.