Business plan reviews caramel apples. How to open a chocolate production and what to choose - a full-fledged workshop or a home confectionery

When celebrating birthdays, weddings, corporate and other events, you want the event to be memorable. And be sure to be finger-licking delicious! You can set the tables with food, invite animators, decorate the room with balloons and flowers, and arrange a noisy and colorful fireworks display.

And if you add a chocolate fountain to the holiday, then both guests and hosts will definitely feel euphoria from being present at an unforgettable event. Everyone will remember such a holiday for a long time.

What is a chocolate fountain? A tall metal multi-tiered structure, which is powered from the mains. But instead of water, liquid chocolate flows in cascades.

The design is installed in a special tray with hot chocolate, which constantly circulates. Can you imagine the smell in the room? This smell alone will instantly set your guests up for a holiday.

Around the fountain, on an elegant dish, place cut fruits and small skewers or forks for piercing them. Everyone will love dipping fruit in a chocolate fountain.

What is this business idea? You need to buy a dozen or two fountains of various sizes and rent them out for celebrations and all kinds of holidays. You can even install a point with a fountain near an entertainment or shopping center.

The production of chocolate fountains is established in many countries of the planet. The height of the fountains varies from half a meter to two meters, from 3-tier to 7-tier. They are constructed of stainless steel, wear-resistant and strong, so there is no need to worry about breakdowns and repair costs. Depending on the size and country of origin, the price of the fountain varies from 3,000 to 20,000 – 25,000 rubles.

Finding and buying a good chocolate fountain, for example via the Internet, is not at all difficult. It is enough to write the following phrases in the search bar of any search engine: “Buy a chocolate fountain in Moscow” or the following phrase: “Buy a chocolate fountain in St. Petersburg” and you will be offered a large number of offers. Choose, negotiate and purchase. Honestly, you won't regret it.

For the fountain to work at full capacity, you need from five to fifteen kilograms of chocolate. Chocolate varieties are chosen by customers. For weddings, white chocolate cascades will look symbolic and more beautiful, although again this depends on the taste of the customer.

An Internet search can also help here. Again, write something like: “Buy chocolate for a chocolate fountain” or “Chocolate for a chocolate fountain” and all your problems with finding suitable chocolate will be solved very quickly.

For a children's party, milk chocolate is better, since not every child perceives the white colors of chocolate; he has a clear idea in his mind: if it’s chocolate, then it’s brown. You can diversify the color scheme of hot chocolate by adding safe dyes to white. The results are soft pastel colors.

The profitability of a business depends directly on the region and, naturally, on the number of orders. The costs can be recouped in the first two weeks, or in 2 months. The price for renting a chocolate fountain in agencies in the capital varies from 5 to 15 thousand rubles (this is for a large, 2-meter fountain for 120 - 150 people).

Each fountain pays for itself in two or three rentals. Fountains take up little space; if you consider the business to be fickle, then you can make good money on it.

If you rent a point in the entertainment center and install a fountain there, the equipment will generate regular income. Fruit skewered on skewers can be served to customers on disposable small plates.

The cost of dessert per plate, depending on the number of pieces and the presence of exotic items on the menu, will vary from two to five dollars. Subtract the cost of renting the outlet, chocolate and fruit from your income, and you get a net profit, which, I assure you, is several times higher than the amount spent on the business.

And when a larger customer appears, nothing will stop you from renting out the fountain for a day or two.

When you feel that they know about you and the business is up and running, then in addition to the chocolate fountains you will need to buy fountains for champagne, juices or wines. Believe me, these fountains will be the center of attention at any celebration or event. They will become a highlight that everyone will remember.

What else is good about business? To put it on stream, you don’t need to have any special skills or knowledge. Initially, it will be necessary to advertise in a local newspaper or on the radio, preferably in the press with a photo - this will attract the attention of customers.

If opportunities allow, you can shoot a short video for street screens - chocolate fountains always look more spectacular and bright, which is sure to attract attention.

• Unusual dessert
• OKVED code
• Renting a retail space
• Recruitment
• How much can you earn
• Which equipment to choose
• • • • Similar business ideas:

The average retail price of a serving of caramel apples is 100 rubles, and the cost price is no more than 25 rubles. An entrepreneur earns an average of 75 rubles from one sold serving. The most successful retail outlets sell 100 portions per day on weekdays and 200 portions per day on weekends. You can calculate the profit yourself...

The main criterion for business success, as in the case of other similar ideas, is the choice of location. One hundred percent options for placing a retail outlet selling caramel apples are amusement parks, entertainment centers, city beaches and days of mass celebrations (youth day, city day, etc.). The main emphasis in this case should be on the trafficability of the young audience of clients, since they bring the lion's share of the organizer's revenue.

How much money do you need to open a business to make caramel apples?

A big plus is the relatively low investment to start a business. A fully equipped stationary stand with a caramelizer for apples (an apparatus for preparing delicacies at the point of sale) can actually be purchased for RUR 35,000. For an amount slightly exceeding 100 thousand rubles. you can open 3 retail outlets in different parts of the city.

Unusual dessert

Caramel apple is a traditional dessert on American and European holidays. This product is just beginning to take root here, so it’s too early to talk about any serious competition. The product is an apple on a stick, covered in a layer of caramel or chocolate. If the taste of an apple depends only on the variety, then the taste of the caramel itself can be different: pineapple, strawberry, cherry, orange, banana, etc. In order to prepare the dessert, you will need the following ingredients: a small apple, water, sugar, caramel mixture ( the taste you need), sprinkles, an apple stick, disposable tableware and napkins. The process looks extremely simple, and any student can be taught “production”.

How to cook a caramel apple - video instruction

The cost of a caramel apple consists of the following costs:

• Apple - 7 rub.
• Caramel - 4 r.
• Consumables - 2 r.

Step-by-step plan for opening a retail outlet

Retail outlets can be opened in several formats. The first option is a classic stationary stand, decorated in the appropriate style. The equipment of such a stand includes a caramelizer, an area for displaying goods and parcels, a cash drawer and a pull-out basket for apples. Operates from the network, consuming 1.5 kW. The approximate price of the configuration is 35 thousand rubles. The second option for completing a point of sale is a mobile stand. It differs from the stationary version in lightness, compactness and the ability to be moved by one person. Ideal for outdoor events, such as a city beach or city celebration. The third option is a retail outlet in the style of a retro car. Such objects are located in large shopping and entertainment centers, where high demands are placed on the design of the outlet. The effect is double, since the client is attracted not only by the taste of the product, but also by the appearance of the outlet. The price for the equipment, however, is steep.

OKVED code

To start operating, you will need to register your business. The most suitable organizational form is individual entrepreneurship, based on the UTII taxation system, or a patent. As OKVED, you can specify 52.63 “Other retail trade outside stores.” No additional licenses are required to carry out activities. The procedure for registering an individual entrepreneur with the tax office takes no more than 7 days.

Renting a retail space

Next, you will need to rent a retail space. For rent, you should contact the owner of the land plot. For example, if you plan to install a point in an amusement park, then you should contact the park administration to conclude a rental agreement. To place a retail outlet at city festivals, rent is not required - you just need to obtain permission from the event organizer (usually the city/town administration).

Recruitment

In parallel with resolving the rental issue, it is worth looking for sellers. A caramel apple shop can be served by one person, but a minimum of two workers should be hired, since they will work in shifts (2 through 2, for example). Learning to cook caramel apples and sell them properly can take several days.

Questions arising in the course of conducting business

In the course of business, many questions may arise that at first glance are not so important. For example, which apples are best to use and where to buy them. The same can be said about the sticks on which the dessert is placed. Many questions may be related to the technique and technology of preparing the caramel mixture. An equally difficult task is to competently automate the operation of a retail outlet (installation of equipment, delivery of ingredients, withdrawal of revenue, etc.). It’s not easy for a beginner to deal with all the issues, and if you don’t want to “fill your bumps” with your own experience, you can always turn to franchising companies.

How much can you earn

While the cost of one dessert apple is approximately 13 rubles, it can be sold for 50-100 rubles. If you sell every day, then in a month you can sell about 2,000 pieces of caramelized apples. Revenue of 100-200 thousand rubles will cover the investment and will begin to generate a profit of about 100-150 thousand per month somewhere from the second month of operation, or even earlier.

Which equipment to choose

To set up the production of a delicious dessert you will need the following equipment:

• Apple caramelizer;
• Apparatus for putting fruit on sticks;
• For sale from a mobile point of sale: mobile tray, chair, umbrella, containers and trays for products, knives, spoons and spatulas, etc.;
• When trading from a stationary point indoors: counter, refrigeration unit, containers, cutlery, etc.

What documents are needed to open

Individual entrepreneur registration will be required. For this you need: a passport and an application for state registration, confirmation of payment of the state duty, as well as a scanned copy of the TIN certificate.

Which tax system to choose to start a business

For this business, a single imputed income tax or a simplified taxation system are suitable.

Do I need permission to open?

The business does not require any special permits or licenses. The seller of the dessert will need a health certificate, and there must be certificates for equipment and products for production.

Currently, caramel apples are not known in all Russian cities. In many large and small settlements of our country, they have not even heard of this street dessert. This means only one thing - minimum competition. There may be no direct competitors in your city at all. And indirect competitors in the form of ice cream or cotton candy sellers will definitely find themselves on the sidelines at first. After all, our people love everything new. And caramel apples will definitely surprise them.
This business is perfect for both established entrepreneurs and beginners.

Advantages of our franchise:

• Guaranteed profit all year round - food is in demand always and everywhere
• Minimum financial investment (from 13,500 rubles)
• Quick payback of equipment (1-2 events)
• Detailed consultation on opening and developing a business
• Lack of competition
• Availability of consumables
• Ease of operation and reliability of equipment
• Stable income from 100,000 rubles per month
• And most importantly, no payments or deductions after purchasing a franchise

There are several types of work:

1. Stationary
Rent a place in a shopping center, park or any other busy place, install a stationary stand.

2. Traveling
Make a list of events and go only to these public events.

3. Mixed
Install a stationary stand and, as necessary, take it out to public events, or leave the stationary stand to work, and for off-site events have an off-site stand in the warehouse.

You will get the maximum amount of profit using option No. 3 with two racks. A stationary point is a constant, daily stable income.

Outdoor events mean quick, high income in one day.

To get started you will need:

1. Caramelizer (We will discuss which one is right for you after you decide how you will work)
2. Caramel mixture, water, sugar
3. Apple sticks
4. Toppings (coconut flakes, powdered sugar, nuts...)
5. Napkins
6. Dishes for finished products

Staff:

1. Salesman. In the summer there are no problems with staff. Any normal schoolboy or student can cope with the work of a salesperson.
2. Head of retail outlets. A young man in a car who will open/close points and supply everything necessary.

Financial calculations

If we take the average price for an apple - 70 rubles.

Cost of 1 finished apple (Calculation is based on the “batch” of one package (425 g) of caramel mixture, which is enough for 80 medium apples):

• Apples 1200 rub.
• Caramel mixture 300 rub.
• Granulated sugar in the amount of 2.3 kg 115 rub.
• Consumables (sticks, bags, napkins) 200 rub.

Total: 1815 rub.

In terms of a unit of production, the cost of 1 apple is less than 25 rubles.

The average selling price of an apple is 70 rubles. Calculate how much percent of profit this is...

In busy places in the city you can sell 100 - 200 apples a day.

At public events from 500 to 800 apples. from one rack.

45 * 650 (average) = 29,250 rub. Net profit for one event, from one stand!

The line for apples at events does not stop, and the number of apples sold is limited only by the fact that there is only one caramelizer. There is an option to make a stand with two caramelizers! Which will significantly increase sales. There are a huge number of events in the summer.

More details on how:

• organize the work of retail outlets (retail outlets)
• which apples are better to choose
• where is the best place to buy apples
• what sticks are best to use
• how to prepare the mixture correctly
• how to hire employees
• reporting system
• what events are best to attend?
• "pitfalls"
• what documents are needed for work and how to get them
• and many other questions that arise before and during the work process.

  If you have any questions, please contact us by phone or email.

Investments: from 40,000 rub.

Payback: from 3 months

Reading time:

Bright, shiny fruits attract special attention. This won’t surprise anyone abroad, but in Russia, fruits in caramel and chocolate appeared not so long ago. They are rarely seen in parks, cinemas, etc. therefore, you can safely turn this idea into your own brainchild.

The target audience of such a product is very wide, because everyone loves fruits. Fruits in chocolate or caramel will appeal even to those who watch their diet, because they contain many vitamins, and a small layer of chocolate or caramel will not harm the body.

When starting a business, the first thing you should think about is the place of sale. It must be crowded. Parks, circuses, and cinemas are ideal. Having selected a retail outlet, you can safely fill out all the documentation and purchase the necessary equipment:

• rack;
• showcase;
• caralizer;
• food warmer for heating chocolate;
• umbrella or tent in case of street trading;
• stern;
• chair for the seller;
• seller form.

In addition to the basic equipment, other items will be required: a calculator, skewers, knives, containers for selling and storing products. And, accordingly, raw materials: fruits, chocolate, punitive glaze, powders, etc.

The cost of one fruit comes out to 20 rubles. Recommended retail price 80 rubles (apple) and 100 rubles (banana).

During mass celebrations, 350-500 servings of fruit can be sold per day.

To increase revenue, you can resort to traveling to events, holding master classes, and selling products via the Internet. In the case of trading via the Internet or traveling to events, it is important to think about advertising. Initially, it is enough to develop a community or page on social networks, disseminating information among friends, advertising publics, organizing free sweepstakes, etc.

In Russia, the chocolate market is developing rapidly. From 2013 to 2019, chocolate consumption increased from 6 to 8 kg per person per year. Despite the trends towards proper nutrition and a healthy lifestyle, people continue to buy sweets and candies: for themselves and their families, as holiday gifts. The chocolate production business pays for itself in a matter of months and brings stable profits to the owners.

Chocolate making business ideas

There are two models for organizing the technological process: home or industrial chocolate production.

By choosing the first option, you can start a business at home in the kitchen, investing a minimum of money in equipment. But it will not be possible to officially register such a business, so the responsibility for working without registering with the Federal Tax Service and paying taxes will fall on you.

In the second case, you will have to comply with the requirements of inspection authorities, rent and prepare a workshop, hire employees and establish a stream production of chocolate products.

Making handmade chocolate

“Chocolate boutique” is a concept that came to Russia in 2016. The boutique sells elite handmade chocolate made according to home recipes. The owners of such establishments rely on the uniqueness of their products, inferior to large workshops in production volumes.

The assortment of the chocolate boutique includes:

• dark, white and milk chocolate bars;
• chocolate with fruit and berry fillings;
• truffles;
• candies with non-standard fillings;
• gift sets of different types of chocolate.

Customers can order personalized sets, chocolate fountains and even engraved chocolates.

The fashionable trend of gourmet boutiques is the combination of incompatible tastes. Luxury chocolate manufacturers offer ginger, chili peppers, candied fruits and even bacon as fillings. They sell flavored candies exclusively in original packaging.

Handmade chocolate is a delight for gourmets, so it will always find its buyer

Making fruits in chocolate

Strawberries, apples and bananas are fruits that are in demand all year round. In combination with chocolate they form a unique delicacy. The advantage of the chocolate-covered fruit business is minimal competition on the Russian market. The disadvantage is the pronounced seasonality. In winter, the cost of fruit increases, and consumer demand decreases.

A possible way out of the situation is to rent space in a city shopping center in order to work even in the cold season, in a place with maximum traffic. Advertising can focus on the vitamin content of products.

There is nothing tastier than chocolate-covered fruit: neither children nor adults can resist this delicacy.

Making chocolate figures

The technology for making chocolate figurines is simple - hot chocolate is poured into molds, then cooled until hardened and the halves are removed. The edges of each are carefully heated and glued together. Figures are used to decorate cakes and pastries and are given as gifts for children and adults on holidays.

To prepare a chocolate butterfly or openwork lace you need:

• melted chocolate;
• glass bowl for heating;
• silicone molds.

Instead of molds, you can use any objects: cups, shot glasses, spoons, paper sheets and others. By combining different types of chocolate and adding food coloring, confectioners give the figures a unique design. Show your imagination and an unprecedented result will not keep you waiting.

Chocolate figurines are ordered to decorate wedding and anniversary cakes

Where to start: business registration

Chocolate production belongs to the food industry, so be prepared for numerous inspections by the SES and Rospotrebnadzor. Register your business before starting work by choosing one of the forms - LLC or Individual Entrepreneur.

Advantages of being an individual entrepreneur:

• registration 5 working days in advance;
• minimum state duty when registering a business;
• minimum documents.

The main disadvantage of an individual entrepreneur is liability to creditors with all property. If you own an apartment and have accumulated debts in your business, be prepared for the property to be put up for sale.

Pros of opening an LLC:

• financial responsibility within the authorized capital;
• a participant in a legal entity can leave it by alienating the company’s share;
• the company can be sold or donated if necessary;
• in case of suspension of activities, the organization does not transfer contributions to pension and insurance funds.

The disadvantages of an LLC are a complicated registration procedure and the need to contribute an authorized capital of 10 thousand rubles, as well as a state fee of 4 thousand rubles. for registration of a company.

When registering, select a tax system that is comfortable for you. Small businesses should consider a simplified regime (STS 6 or 15%). When planning to open a large-scale production facility, think about UTII (flat tax on imputed income). The amount and procedure for paying taxes depends on the chosen system.

Table: comparison of tax regimes

Obtain permits from Rospotrebnadzor and Pozhnadzor, as well as a conclusion from the SES on the possibility of starting work. Get a health certificate, even if you make candy in minimal quantities.

Organization of home chocolate production

An exclusive home confectionery can compete with large-scale production due to the quality of its products, the use of natural ingredients and proven chocolate recipes. When working independently, pay close attention to the quality of the product. Experiment with combinations of flavors and offer customers a variety of products. The disadvantage of doing business at home is the inability to officially register the company. This is due to the fact that the kitchen area must be removed from the housing stock in order to organize food production in it. In this case, you take on all the risks associated with unofficial entrepreneurship.

Recipe and manufacturing technology

Follow the recipe and technological process when making chocolate - the taste and shelf life of the finished product depend on this.

The simplest chocolate recipe at home:

1. Mix 5 tbsp. spoons of cocoa, 7 tbsp. spoons of sugar and 150 ml of milk in a bowl. Bring the mixture to a boil over low heat, stirring continuously.
2. Gradually add 1 teaspoon of flour and 50 g of butter. Continue stirring the mixture until smooth.
3. Pour hot chocolate into molds, after pouring the filling into it (wafer crumbs, nuts, raisins).

When choosing chocolate, customers first of all pay attention to appearance and taste.

Once the chocolate has cooled, it is ready to eat. Homemade sweets can be stored for 2–6 months at temperatures up to 17 degrees. Transporting chocolate is only permitted in vehicles equipped with cooling systems.

The weight of the candy should not exceed 3–6 g so that the client can put it whole in his mouth and taste it without biting.

Premises requirements

Technical conditions for chocolate production are determined by GOST 31721–2012. In the document you will find information on the quantity of ingredients for the manufacture of different types of cocoa-based products, as well as requirements for equipment and workshop. Despite the lack of registration and inspections, try to comply with the maximum requirements of the standard. The room must be ventilated, with artificial temperature conditions and low humidity levels. The optimal temperature for storing chocolate is up to 17 degrees.

Purchase of equipment and raw materials

You can open a home confectionery shop with minimal investment if you work to order and use kitchen equipment. Purchase raw materials for chocolate production:

• chocolate mass or cocoa;
• cocoa butter;
• sugar;
• vanilla;
• emulsifiers;
• milk or cream.

Buy quality ingredients. To save money, replacing cocoa butter with palm oil and cocoa with carob, you risk the taste of the future chocolate.

At home, use a coffee grinder to grind cocoa beans into powder.

As your business develops, start purchasing professional equipment:

• high power juicer for cocoa butter;
• grinding machine to remove excess moisture;
• tempera for quick crystallization of chocolate;
• various shapes and stencils.

The cost of a home kit for the production of elite sweets does not exceed 150 thousand rubles.

Sales and advertising company

At first, sell candies directly to customers. To do this, create groups on social networks, take attractive photos of products and post advertisements. Invite friends and acquaintances to groups, set up targeted advertising for members of competing groups.

When you develop your business and open a kitchen outside your home, having received permission from the SES, negotiate with retail chains and coffee shops that do not have a kitchen, and supply candies for sale. The main thing is to comply with the conditions of delivery and storage of goods.

Financial calculations

Home production does not require special expenses and pays off within a few months.

Table: costs of starting a business

Table: systematic costs

Planned income

The cost of one bar of exclusive handmade chocolate is 200 rubles, the cost of its production is 25–35 rubles, depending on the filling. On average, you can sell 200 tiles per month, the final income is 40 thousand rubles. Net profit per month is 15 thousand rubles, payback period for a home business is 5 months.

Business plan for producing chocolate on an industrial scale

Industrial production is different from home production. You will not be able to cope with the volume of production alone; you will need to involve employees. Equipment for a full-fledged workshop costs tens of times more, and the manufacturing technology is more complex than at home.

First of all, hire a technologist for your enterprise. He will be responsible for the process of making chocolate and working on recipes. Purchase raw materials only after working out each recipe.

To obtain chocolate, cocoa beans are roasted, ground and mixed with the remaining ingredients in a conche machine, and then cooled and formed into bars.

The process of making chocolate in the workshop is automated and includes the following steps:

• dosing of components;
• initial mixing;
• mixing in a conche machine for up to 3 days;
• heating the chocolate mass to 50 degrees;
• pouring into molds;
• cooling to 33 degrees and holding for 40 minutes;

The production of different types of chocolate differs in the initial set of ingredients and technology adjustments. To prepare aerated chocolate, it is enough to add air when loading the raw materials for conching, but for bitter chocolate you will have to use more cocoa powder.

Selecting a room

To organize a chocolate workshop, a room with an area of ​​60 square meters is sufficient. m. Requirements for the workshop:

• is not part of the housing stock;
• equipped with ventilation;
• there are sinks with cold and hot water;
• the walls are tiled up to 1.5 m from the floor;
• the rest of the walls are painted.

To make bars and candies perfectly even, buy a molding machine for your workshop

Indoors, equip a space for storing products with optimal temperature, as well as an office and a workshop with equipment.

Purchase of equipment

The cost of purchasing equipment ranges from 1 to 10 million rubles. Industrial equipment for a chocolate workshop:

• ball mill for mixing ingredients;
• boiler for melting butter;
• conche mixing machine;
• refrigeration equipment;
• tempera for crystallization of chocolate.

In conche machines, the chocolate mass is kept with constant stirring for 24–72 hours

Auxiliary equipment:

• conveyors;
• ventilation system;
• thermostats;
• planetary pumps;
• hoods;
• molding equipment;
• packaging unit;
• printing press for making wrappers.

Purchase of raw materials

Chocolate is made from cocoa beans, which can be purchased in Africa, Australia, and Asia. There are three types of beans suitable for chocolate production:

• “Creole” - selected premium beans;
• "Stranger" - average quality;
• "Pumpkin" - low-grade beans.

Cocoa beans go through three stages before turning into powder:

• frying at a temperature of 150 degrees;
• separation of liquid and husk;
• grinding into powder.

In addition to the powder, purchase cocoa butter, sugar and milk, as well as ingredients for fillings if you plan to make candies.

Don’t skimp on ingredients: the more natural ingredients, the higher the quality of the chocolate.

Recruitment

For the normal functioning of the workshop, hire employees. Make sure everyone has valid health records.

Composition of employees:

• control;
• accountant;
• technologist;
• confectioners;
• driver;
• cleaner.

Enter into non-disclosure agreements with your employees regarding the company’s recipes.

Formation of assortment

Large confectionery factories use a similar recipe, and their production volumes do not allow them to produce exclusive chocolate in small batches. In a small workshop you can make chocolate according to original recipes, varying the composition of ingredients and filling.

Together with the technologist, evaluate production capabilities and calculate the expected production volumes. Develop your own specifications. Based on the planned purchases of raw materials, create a menu. Complete them and post them on the company website or in a group on social networks.

A high-end chocolate boutique's selection typically includes handmade chocolates and cakes, as well as beautifully packaged gift sets.

Possible distribution channels and advertising

Chocolate lovers (82%) buy their favorite product in supermarkets at the same time as purchasing other goods. At the same time, 21% of them are ready to specifically go to the store for chocolate. Milk bars are chosen more often than others, bitter ones less often. Only 4% of buyers like white chocolate. “Chocolate boutiques” with exclusive varieties of your favorite product are gaining momentum.

Probable distribution channels for products:

• supermarkets;
• non-chain grocery stores;
• stalls, tents;
• coffee shops, cafes;
• fairs, exhibitions.

• shops, coffee shops;
• Internet, social networks;
• city ​​magazines;
• release of own catalogs;
• sponsoring events.

To ensure that your product does not get lost on store shelves, do not skimp on original packaging and memorable advertising

Business settlements

Calculations are given using the example of a workshop with an area of ​​60 square meters. m., equipped with everything necessary and operating under a license.

Table: opening costs

Table: regular costs

Expected income

The cost of one chocolate bar is 100 rubles, the cost of its production is 20–35 rubles. On average, only through retail chains you can sell 5,200 tiles per month, the final income is 520 thousand rubles. Net profit per month is 260 thousand rubles, the payback period for a home business is 2 years.

Business profitability reaches 200% even when using natural ingredients. If you replace cocoa powder and cocoa butter with cheap analogues, it will increase by another 1.5 times.

Franchise or own brand

You will need significant capital to start your chocolate business from scratch. There is a way out. If you doubt your abilities, buy a franchise. Famous chocolate factories operating under franchising:

• "Chantimel";
• Podarilli;
• Frade.

Franchise benefits:

• work under a well-known brand;
• proven production technology;
• opportunity to buy equipment at a discount/leasing;
• consulting assistance;
• mechanics of doing business;
• feeling of working as a team.

Disadvantages of franchising:

• the need to pay the franchise seller a monthly fee - royalty;
• high cost of business;
• excessive demands on the incoming partner;
• the need to comply with the franchisor's conditions.

A franchise buyer always runs the risk of running into an unscrupulous company that, instead of existing mechanisms for effective work, only gives a couple of instructions on how to conduct business.

The Konfael franchise allows you to ensure stable turnover and makes it possible to obtain higher profitability compared to a business created from scratch

Newbie mistakes

Beginners in the chocolate business often make mistakes. The key problem is underestimating consumer demands. Manufacturers in small towns are especially guilty of this. They rely on the uniqueness of the product, without paying attention to consumer qualities. As a result, the client receives an exclusive candy in expensive packaging, but it tastes obscene. Naturally, the client does not come again. In general, in provincial cities, people place inflated demands on the quality of food products, compliance with which is the key task of an entrepreneur.

If you decide to start a chocolate production business and have enough funds, don’t hesitate. Assess the market in your city, analyze the demand of potential buyers. Calculate expenses and income and get started. If you doubt your abilities, choose a popular franchise and follow the proven methods of professionals.

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