Selling coffee is a profitable business. Coffee business - the most profitable formats Sale of coffee beans business

Entrepreneurs Ilya Savinov and Alexei German in 2014 roasted and ground coffee for connoisseurs for 42.5 million rubles.

The idea to create a coffee startup came to friends Ilya Savinov and Alexei German in February 2011. The first one was already working in the coffee industry at that time: his father Andrei Savinov is the main shareholder of the SFT Trading holding, the second largest importer of green coffee in Russia. While working in the family business, Savinov discovered a lot of shortcomings in the logistics of roasters - companies that buy green coffee from importers and sell it to the consumer. “They buy and roast coffee, keep it roasted, waiting for orders to come to them, or send it to stores where it rots on the shelves, and as a result, the buyer receives a pack of “freshly roasted” coffee six months ago,” Savinov explains in an interview with RBC. . “We thought: why can’t we shorten this chain?”

Work for a cup of coffee

The founders of Torrefacto decided to roast coffee every day, so that no more than 48 hours would pass from the moment of order to its delivery. In May 2011, Savinov became an individual entrepreneur and put his personal savings - 300 thousand rubles. - for the purchase in China of a minimum lot (15 thousand) of black bags for packing coffee, as well as for the development of a convenient website with a payment system. At the same time, a professional roaster Sergey Tabera, who had a small coffee machine repair business, joined the founders.

In November 2011, Torrefacto launched: its first clients, in addition to the friends of the founders, were visitors to the forum of professionals and coffee lovers Prokofe.ru. Orders began to come in, but their execution required more effort than the founders of Torrefacto expected. In order to have time to roast and pack coffee, they had to meet at 6 in the morning before each went to his main job. Hoping to recoup the costs as soon as possible, Herman offered to raise prices - they say, the service is exclusive, we fry especially for people. But a markup of 200-250% held back the growth in the number of orders. For the first month, entrepreneurs earned 10 thousand rubles each. “Everything was based on enthusiasm. We worked for a cup of coffee,” Herman recalls.

By the end of the third week of morning roasts, the enthusiasm of the entrepreneurs had waned a bit. And three months later, Savinov and German decided to halve the prices and hold the roast once a week. "And that's when everything went!" Savinov recalls.

Business model

By accessing the Torrefacto website, the client can order one or more of 30-40 varieties of coffee, select the grind (from the finest, for cooking in a Turk, to coarse, in a French press), specify the volume of the package - 150 g or 450 g, and also the method of payment and delivery. Each of the varieties has a detailed description - Savinov personally writes almost all of them, indicating the country where the coffee came from, describing the flavors and suitable brewing methods.

Since Torrefacto's idea is to deliver the freshest possible product to the customer, its founders roast each batch strictly to order, without storing roasted coffee in the warehouse. Torrefacto does not have a warehouse as such - in a small room at the carpet factory in Kotelniki, about a ton of green coffee is stored, orders for which are placed in SFT Trading during the week. Now the company processes 350-400 orders a week, roasting 700-800 kg of coffee every Friday.

As the number of orders increased, the business demanded serious investments - in particular, in professional equipment for roasting and grinding. Firstly, the bar coffee grinders that Torrefacto used at the initial stage quickly fell into disrepair. I had to splurge on two Swiss coffee grinders at a price of about 250 thousand rubles. for each to solve problems once and for all. "There's a lifetime warranty on the burrs, it's the Lamborghini of coffee grinders," Herman explains. Secondly, the company purchased used Serbian coffee roasters - each of the two machines cost 0.5 million rubles.

However, all these investments almost turned out to be useless: the depreciation of the ruble in December 2014 took the business into the red. Then the founders of Torrefacto decided on December 6, 2014 to switch to floating prices pegged to the dollar.

Torrefacto's monthly revenue fluctuates along with the dollar: for example, in March it amounted to about 4 million rubles. Almost half of all project costs are the purchase of green coffee (1.6 million rubles). The site also requires investments: in February 2015, its support cost 90 thousand rubles, entrepreneurs say (the external programmer from Voronezh, who works on outsourcing, is supporting and developing the site). 860 thousand rubles a month goes to salaries of employees: now in Torrefacto, in addition to the founders, three more people work who advise clients, maintain social networks and solve current issues. Torrefacto pays taxes according to a simplified system - every quarter it gives the state 6% of its income, that is, about 800 thousand rubles. As a result, the project brings about 220 thousand rubles to the founders. per month.

The Torrefacto website has 6,000 registered customers who have placed an order at least once, with three-quarters of them coming back for at least a second order. And this is far from the limit, Savinov believes. According to him, Torrefacto is ready to increase the volume of roasting by 5-10 times only with the current equipment and space. “A person is able to drink 1 kg of coffee per month. We only need 5,000 regular customers to grow five times, which is not so much for a city of millions,” he said.

“I didn’t even raise a conversation about preferences”

Torrefacto's business model is not unique: according to Andrey Elson, CEO of Russia's largest green coffee importer KLD Coffee Importers, there are about 200 coffee roasters working in Russia. Most of them work in the b2b segment - they sell coffee primarily to coffee houses and restaurants, sometimes to shops. In this regard, Torrefacto is perhaps the only successful company that sells coffee only directly to consumers.

Many companies, like Torrefacto, who worked mainly with private individuals, such as Roast Coffee and the Cherny cooperative, were forced to stop selling coffee by subscription this winter - this became unprofitable, Artem Temirov, founder of the Cherny cooperative, told RBC. According to the founder of the coffee startup Camera Obscura, Nikolai Chistyakov, he sells 95% of his coffee to organizations, and only about 50 kg per week are bought up by individual users through the site. Torrefacto competed with the Doubleby chain of coffee houses, which recently launched coffee sales via the Internet. However, according to a company representative, so far only a quarter of the total Doubleby roast is sold through the site - about 300,000 kg per week.

Some market participants suggest that Torrefacto's ties to SFT Trading, thanks to which the company has unhindered access to green coffee, help survive in times of crisis. However, according to Savinov, Torrefacto works with SFT Trading on the same terms as all other roasters: it buys coffee from the importer at dollar prices and pays bills in rubles at the exchange rate on the day of payment with a two-week delay. “I never even raised the issue of us enjoying any preferences,” he notes.

• Taxation system
• Permissions

Coffee is the most popular drink in the world, the culture of consumption of which dates back hundreds of years. According to marketing research, the volume of coffee consumption in Russia is steadily growing and by 2018 the volume of the coffee market will be at least 130,000 tons per year. At the same time, the culture of drinking coffee outside the home is growing. People are increasingly consuming coffee in specialized coffee shops and buying a drink in coffee-to-go stores.

All this says only one thing - a business one way or another connected with coffee will bring profit to its owners. We suggest that you familiarize yourself with the three most popular and proven coffee businesses.

1. "Coffee to go." Store opening step by step

One of the most trusted ideas in the coffee business is to open a take-away or coffee-to-go coffee outlet. Such a point is a counter or a trading island of 4-5 square meters. m., located in high traffic areas.

The liveliest places: shopping centers, bus and railway stations, business centers. It is desirable that these be the first floors of the building, where traditionally the highest traffic. The higher the floor of the location of such a point, the lower its revenue and profitability.

The most attractive audience for selling coffee to go are students, business people, young families, visitors to lawyers and notaries. The main thing is that the main client be a wealthy person, because one cup of coffee costs an average of 150 rubles.

How much money do you need to open a store

To organize a point for the sale of takeaway coffee, you will need to invest about 400,000 rubles. The main investments go to the purchase of a sales counter, an information board with a menu, a bar refrigerator, a coffee machine, autonomous water supply and cash equipment.

Some costs will also be associated with the payment of a deposit for the rental of the premises. Among the additional expenses: a uniform for staff, a coin box, badges, a knock-box and consumables (coffee, sugar, cream, milk, disposable tableware, napkins). The average revenue of a take-away coffee outlet, with a good location, is 150,000 rubles. per month.

Of these, the profit is at least 30%. The payback of such a business, according to various estimates, ranges from 8 to 12 months.

2. Coffee machines (vending).

Perhaps the most common coffee business is networking. coffee machines. Coffee machines are attractive because they provide automatic sales, without the participation of the seller. This results in significant cost savings.

If 10-15 years ago, the Russian consumer was reluctant to buy drinks in "coffee pots", today coffee sales in coffee machines are very high and grow from year to year. The most successful places for the location of a coffee machine are business centers, shopping centers, large enterprises (with a staff of 100 people or more), car services, car washes, banks, universities, bus and railway stations, airports. So, a coffee machine located in an average shopping center can sell up to 100 cups of coffee per day for 25 rubles. each.

The monthly revenue of such a machine is 75 thousand rubles, of which the profit (minus rent, consumables and the salary of the operator) is 35 - 40 thousand rubles. And that's just from one machine. The most successful entrepreneurs have a network of 10, 20 or more similar coffee machines.

The main pitfall of such a business is high competition and difficulties in finding a profitable place. The most profitable places in many large cities have long been occupied. Also, there are difficulties with solving rental issues, especially with premises in state structures.

3. "Coffee on wheels." What do you need for an auto coffee shop?

An interesting idea for making money on coffee is the organization mobile coffee shop. A car equipped with a coffee style and selling a delicious drink is actually a win-win option in the coffee business. After all, you are not tied to a specific place and can sell coffee where it is bought most often.

For example, any fair or city day celebrations become a profitable day for the mega mobile coffee shop. You can stop at a taxi rank, near a major university or market. Any high-traffic area with the possibility of parking a car is a potential place for large sales of coffee and related products (pastries, hot dogs, lemonade, ice cream).

Mobile coffee houses can be made on the basis of any roomy car, mini-vein or minibus. Most often, Citroen Berlingo, Peugeot Partner, Fiat Doblo, Ford Transit Connect, Renault Kangoo, Volkswagen Caddy, Toyota BB, Nissan Cube and Daihatsu Hi Jet are converted to coffee on wheels.

As for investments, buying a car, depending on the condition of the car (new or used), will cost an average of 700,000 rubles. Re-equipment for coffee style will require another 400,000 rubles. You will need to install and provide in the car:

• Electricity and water supply
• Equipment for preparing and serving coffee, hot dogs and draft drinks
• Arrange the walls, ceiling and floor. Install desktop module
• Design, styling and appearance

Part of the costs will go to the re-registration of documents in the traffic police, in connection with changes in the design of the vehicle.

What OKVED to indicate when registering a coffee business

According to the OKVED classification, the activity belongs to the public catering section. 56.30.10 - drinks service, i.e. coffee. For vending, vending machines, group 52.63 - Other retail trade outside stores is recommended. To sell coffee from wheels - your OKVED code is 56.10.22.

What documents are needed to open

Registration of an individual entrepreneur requires: a passport, an application for state registration, a receipt for payment of state duty, a copy of the TIN certificate (if not, they will assign a TIN during registration).

Taxation system

Either simplified taxation (USNO) or a single tax on imputed income - UTII.

Permissions

Takeaway trade:

• certification of catering products in accordance with Federal Law No. 184-FZ of December 27, 2002;
• SES approval - SanPiN 2.3.2. 1078-01 - on food safety and SanPiN 2.3.6. 1079-01 - on catering, manufacturing requirements, etc.;
• since OKVED classifies the remote sale of coffee as a public catering, you must comply with the requirements of GOST regarding your type of trade (GOST R 50762-2007).

Implementation via machines:

• certificates for equipment (taken from the manufacturer) and all ingredients (from the supplier);
• This business is not licensed.
• Sanknizhki will be needed for workers servicing the machines.

Sales "off the wheel":

• SES permission, the same as when selling take-out coffee;
• certificates of conformity for equipment, contracts for disposal and cleaning;
• permission from the fire department (for this you need a copy of the registration certificate for the van);
• an application for the placement of a temporary trade object (MAFA) to the district administration of the territory where you are going to trade;
• if you are going to conduct activities on the roadway, then you must submit an application to the Highway Service, where you indicate the place, terms of trade, etc.

Professional business plans on the topic:

• Coffee and tea shop business plan (46 sheets) - DOWNLOAD ⬇
• Coffee machine business plan (42 sheets) - DOWNLOAD ⬇
• Coffee house business plan (46 sheets) - DOWNLOAD ⬇

Production technology and sales

The preparation of the drink at first glance is not difficult, but it depends on the quality of the grains, grinding and the principles of preparation. Coffee equipment must be professional, a good barista is desirable, competent in coffee varieties, its taste differences, ways to improve the properties of the drink.

The client loves an individual approach and gets used to certain taste qualities of coffee. If we are talking about coffee machines, then the entire range of drinks presented should always work there. Therefore, it is necessary to monitor the fullness of the components for the preparation of products regularly.

Then the number of potential customers expands from children for chocolate drinks to adults for strong and black coffee. If you are thinking about starting a coffee business, we recommend reading the article " coffee shop business plan". What can you earn without big investments.

You can earn on Avito and other similar services. Find out how and what is better to sell, read this course. It explains in detail and step by step the features of selling goods on the Internet.

Selling coffee is one of the most profitable businesses in the world. The cost of a cup of this drink, which we buy for 100 rubles, starts from 6 rubles. and almost never exceeds 20 rubles. How to automate the process of making coffee and make good money, said Alexander Kuzmin, CEO of RusHOLTS, a company specializing in non-fuel businesses of gas station networks, in his column.

Coffee business at gas stations

Gas stations are indicative as platforms for organizing a coffee business. The main trend in the development of gas station networks in recent years is that non-fuel businesses bring more income than fuel sales. Every third non-fuel sale at gas stations is coffee.

There are about 21,000 filling stations in Russia, about a third of which are owned by VIOCs (vertically integrated oil companies). These stations usually have cafes. Small chains are now actively engaged in the development of related services, as they are interested in intensifying the use of gas station space. VICs often give gas stations to the management of franchising (a similar program is being developed by Lukoil and Rosneft). This type of business cannot be called rare, but it is not often properly organized. The leader of the Russian market of non-fuel filling stations, STATOIL, was the first to officially proclaim the supremacy of non-fuel businesses over fuel ones. In the North-West of Russia, the Finnish network Neste has achieved significant success. Gazpromneft is also developing by leaps and bounds.

Equipment and sales

The coffee machine "prints money" like a machine, only the right approach to organizing sales is important. Visitors to the gas station, as well as a standard catering chain point, have clear requests for the speed of services provided and the quality of the goods offered. So let's think about what is needed for 95% of visitors to recognize coffee as delicious.

Baristas describe their feelings from the sweetness, astringency, bitterness of a particular drink. But, for example, how many ordinary citizens can appreciate the "balance of espresso"? But everyone can say whether he likes coffee or not. 70% of the taste of coffee depends on the correct settings of the coffee machine and the quality of its service. The remaining 30% is the human factor, the quality of the coffee blend.

Based on these data, the key activities for opening a coffee zone are:

Choosing a professional automatic coffee machine;

Choosing a coffee blend suitable for use in your automatic coffee machine;

Installation of remote monitoring of coffee machines;

Service organization.

If all four points add up, we have the result. For example, after the implementation of this program in the network of filling stations (more than 900 points), there was an increase in sales of coffee drinks from 18 to 58 cups per day per one filling station (averaging for 900 points of sale for the period of the second quarter of 2015). At the same time, Moscow and St. Petersburg showed an increase from 25 to 98 cups at gas stations/day, regions - from 14 to 51 cups at gas stations/day. To date, the sale of coffee is the main source of income for the cafes of this gas station network.

Don't skimp on the essentials

You need to start organizing a coffee zone with a choice of equipment that you can buy or rent. If you already have an automatic coffee machine, you need to study its settings. Alas, it is a fact that not every coffee machine can be configured. Formally, the unit has numerous buttons and settings menus, but for most “budget” models, changing parameters does not change the taste of drinks.

You can research this issue on your own, see what units your successful competitors have, and attract foreign experience. Our advice - use the German brand WMF as equipment with the best price-quality ratio, which is voted for by most of the world leaders in the HoReCa market.

The main requirement for a coffee blend is suitability for use in professional automatic coffee machines installed at your catering point.

Remote monitoring of coffee machines is an IT solution that provides economic security and service of coffee machines to the extent intended by the manufacturer. Often, managers of public catering outlets rightly suspect staff of concealing revenue, selling drinks past the checkout, petty fraud with recipes and ingredients, negligence in work that lead to equipment breakdown.

In the market as a whole, the owners of gas stations, due to the lack of reliable accounting for the sale of coffee drinks, annually “gift” 2–3 billion rubles to their employees, while the “generosity” of the owners of all Russian catering establishments is at least 25 billion rubles. in year.

About the service should be said separately. A coffee machine is complex and expensive equipment, for which the manufacturer prescribes a lot of maintenance work aimed at preventing possible breakdowns of the unit. Good professional equipment is designed to last for decades if properly maintained. The German instruction for a complex unit is a detailed document with dozens of points. All actions that must be performed with coffee machines are clearly divided into those that are carried out by the station / cafe staff and those that are performed by the service mechanic.

It is even surprising, but the most frequent request of service mechanics is to use "native" chemistry, there is no need to work with household compounds. At best, milk will curdle, but people can get poisoned. Consumables are called consumables because their cost compared to the cost of a car or its repair is a penny. Cleansing tablets cost 12 rubles. per day, the income of the institution from the sale of 100 cups of coffee is 6000–7000 rubles. However, catering points are trying to save even on such trifles, losing hundreds of rubles of profit out of the blue.

Machine gun strife

You can also make coffee with the help of vending machines. At gas stations, experiments have been repeatedly carried out on the installation of vending coffee machines. They all ended the same way - they were removed. The quality of coffee drinks in vending machines leaves much to be desired. Why is it so?

The vending coffee machine is received as a “set” from China. Theoretically, the coffee machine has settings inside, but changes in the settings do not lead to a change in the taste of the drink. In addition, such machines almost never use natural milk, only powder. This affects the quality. “Professional automatic coffee machine” and “coffee vending machine” give very different results, the machine is different from the machine.

A vending machine costs from 180 thousand rubles, and the price of a professional coffee machine starts from 300 thousand rubles, plus you still have to work hard to make it work successfully. But these efforts are paying off.

In our practice there was a curious case. The director of the gas station network of 10 stations ventured to purchase WMF superautomatic machines in an expanded configuration. Then each device cost 800 thousand rubles, while in other marketing divisions the average cost of buying a coffee machine did not exceed 50 thousand rubles. Four months later, the Control and Auditing Department of the central office of this network noticed such a discrepancy from the “average” indicator and sent auditors shouting: “Here it is, corruption!” As a result, it turned out that during these four months the coffee machine not only paid for itself, but also brought a significant profit! The director went from embezzlement suspect to reformer hero.

We're not against vending machines, but this branch of the coffee business is ending in a dead end. The coffee culture is developing very quickly. There are more and more places where you can get delicious and high-quality coffee. In addition, this business is highly dependent on the location of the machine. The good places are busy. The problem of location and proximity to consumers is removed by the possibility of movement, but the coffee car business also has its pitfalls.

"Coffee to go"

A mobile coffee shop is a format of a mobile mini-coffee shop based on a car, scooter, bicycle or shopping trolley. The first mobile coffee shop in Russia in its modern format appeared 3-4 years ago. The philosophy of mobile coffee houses is based on the use of new equipment, high-quality grain and high service. The entry price seems to be low, there are proposals to convert a car into a coffee shop for 230 thousand rubles. Profit from sales can be up to $5 thousand per month. Reasonable investment, constant demand, savings on rent and a quick payback make such a business on wheels popular.

The main disadvantage is that while coffee cars exist outside the legal field, therefore this is an interesting type of business for young and enterprising people, so that there is “something to remember”. The good location of a car with coffee and suitable opening hours, season and events in crowded places significantly affect the turnover. Negotiating with the right people to be in the right place is much more valuable than the skills of a barista or the quality of the grain.

Using a small example, we showed that there are many options for making money on coffee. What could be better than a business with a 300% profit? Production of roasted coffee blends, ground coffee and coffee-based instant concentrates. But this is a topic for another conversation.

According to research, in 2017, about 57% of Russians periodically purchased takeaway coffee, and 22% of Russians did it daily. The most active consumers of coffee to go were people from 25 to 44 years old, they accounted for about 49% of drink purchases. Other age groups also show interest in coffee. Such high and stable demand provided opportunities for business development in the "coffee-to-go" format.

Point formats

Business in this segment can be launched in the following formats:

• ordering window,
• kiosk located on the street,
• counter in a shopping or business center,
• seat.

Business Coffee to go pros and cons

On the one hand, such a business is more flexible. Firstly, the assembly of kiosk structures, racks does not require much effort. It is possible to launch a point in a short period of time: for example, the Red Cup network, which has experience in opening enterprises, manages to do this in 14 days. Secondly, the amount of initial costs is several times lower than the launch of a full-scale catering establishment: most of the take-away coffee business formats, namely the order pick-up window, kiosk and counter, require an area from 1.5 to 8 m 2 - this significantly reduces the rent . Thirdly, structures can be moved to another, more popular place.

On the other hand, special attention should be paid to the place of the enterprise - the “wrong” place will not be able to provide high traffic. You need to focus on locations close to metro stations, on the way to work, universities. Moreover, there is a lot of competition not only with points in this format, but also with “full-fledged” establishments that sell coffee to go. Such competition dictates its own rules: you need to keep an eye on your opponents, offer a quality product, promotions.

Business profitability Coffee to go

Since most of the formats, namely the order issuing window, kiosk and counter, require an area from 1.5 to 8 m 2, the initial costs for opening a point will be low compared to a full-scale coffee shop. The average check of take-away coffee enterprises is from 100 to 150 rubles, and the monthly turnover is from 100 to 800 thousand rubles. The profitability of the point can reach 24-30%. The payback period of business in this segment is from 2 to 12 months.

Do I need a license to operate Coffee to go?

To create a mobile point for the sale of coffee, it is optimal to register a company in the IP format and select a UTII taxation scheme. Such a taxation system will reduce costs due to the small area of ​​​​the enterprise and the small number of employees. Also, within the framework of UTII, individual entrepreneurs do not need to purchase a cash register, which allows you to print checks on a conventional check printing machine. The monthly tax of a point in the format of a kiosk, counter, occupying from 1.5 to 8 m 2, ranges from 3-5 thousand rubles.

Coffee to go business plan

Opening this business requires the following basic expenses:

Equipment for business Coffee to go

It is necessary to purchase a professional coffee machine - a coffee machine for home is not intended for commercial use due to the small volume of containers for grain, water and waste. The choice of equipment is carried out depending on the number of orders per day. With a good location and, accordingly, high traffic and a large number of customers, it is recommended to purchase an automatic coffee machine with grain grinding. It will reduce the time of preparation of the order.

How to choose a coffee machine for a cafe

What else to look for when choosing a coffee machine with a large flow of visitors?

• The functionality of the machine is that the more flavors it produces, the more choice the customer has.
• Cup warming option - allows you not to cool the finished portion of the drink.
• Display - will facilitate the maintenance of the barista machine, highlight when you need to clean the device, add water or coffee.
• The function of pre-wetting the beans - will improve the taste properties of coffee.
• Adjusting the degree of grinding (each type of coffee has its own necessary grinding, which maximizes the taste of the drink).

With low traffic, the cost of buying and operating an automatic coffee machine may not be justified, so you should pay attention to a pod or capsule coffee machine. If the machine does not have a coffee grinding function and a separate coffee grinder is purchased, it is recommended to give preference to a coffee grinder with metal burrs: ceramic ones work silently, but their service life is not long.

Business Coffee to go: menu and prices

For successful competition in the segment, it is necessary to provide consumers with high-quality, delicious coffee, as well as follow the latest. The menu of the largest coffee chains includes from 7 to 14 types of hot drinks, cold drinks (smoothies, frappes), pastries (croissants, cakes, buns), additives (marshmallows, syrups, sprinkles) are also provided. A seasonal menu may be provided.

It is also worth thinking about the price at which the products will be offered. A price that is several times higher than that of the closest competitors can reduce the flow of customers or increase requests from them. Too low a price raises questions from buyers about the quality of products. Therefore, it is important to set prices according to the “golden mean” principle based on competitive analysis. In 2017, the cost of coffee averaged from 20 to 45 rubles, the average price of a Moscow espresso was 123 rubles, an Americano was 145 rubles, a cappuccino was 194 rubles, and a latte was 216 rubles.

Open your coffee shop from scratch

The "coffee to go" option is also used by large catering establishments. As of 2017, 35% of consumers buy takeaway coffee at McDonald's, 18% at Shokoladnitsa, and 12% at Starbucks. However, to open such an enterprise, a high amount of investment is required - from 1 million rubles. For example, the initial costs of launching "Shokoladnitsa" range from 10 million rubles.

Business Coffee to go franchise

The largest chains selling coffee to go, as a rule, develop according to the franchising system. Under this form of partnership, companies grant the right to use their business scheme and trademark. In exchange for the secrets of organizing a particular network, the businessman pays dues. Investments to launch a franchise range from 150 thousand to 1.59 million rubles, depending on the format of the enterprise. The lump-sum contribution for the take-away coffee business is from 55 to 370 thousand rubles. Royalties - from 3% to 6% of monthly revenue or a fixed payment from 2.5 thousand rubles.