How to advertise an establishment. Advertising on the social network “Vkontakte” to attract visitors to the establishment

So there you have it great restaurant- With gourmet cuisine, loyal and satisfied customers and great employees - but you're hungry for more. You see your establishment's potential far beyond your initially projected goals. Marketing your establishment is the first step towards achieving this goal. Thanks to technology and the ever-important social dimension, marketing efforts are not necessarily expensive or require huge amount time.

We have developed 15 simple ways to promote a bar or restaurant in 30 minutes or less.

Repost (retweet) and respond to people’s posts about your restaurant on Twitter/vk.com/instargam

Using social media management tools like www.babkee.ru makes it easy to track conversations about your bar or restaurant online. Getting involved in the conversation about your bar or restaurant on social media is a quick and effective marketing tactic. For reference: the abbreviation RT means repost (retweet, retweet).

Responding to Negative Online Reviews

You should never ignore positive reviews, but you should also not ignore negative reviews on social media platforms. Interact with customers who complain about something, responding to their complaints with suggestions for ways to solve problems.

Monitor your reputation

It is no secret that the modern consumer in 80% of cases bases his choice on the basis of reviews of people who have visited a cafe or restaurant. Where to look for “other people’s impressions”? On the Internet! Think about the reputation of your cafe in advance, work professionally, and https://100review.ru/otzyvy.html will take care of positive reviews. This service is an ideal reputation solution if you work in Russia and the CIS countries.

Post a photo of a special dish or drink online

Engage your visual fans by posting photos of menus or drink specials on Facebook, Twitter or Instagram. A photo can not only promote a heated discussion, but also whet your appetite!

Hand out business cards or free samples at popular locations

According to the Young Entrepreneurs Council, people are still enjoying face-to-face interactions. By dedicating half an hour to participating in a public event, you can quickly, economically and effectively promote your bar or restaurant.

Launch of offers on the Foursquare network

Foursquare offers are very easy to use. Take advantage step by step instructions to launch your own offer online, quickly and with with minimal effort. Tell your customers about the promotion by sharing links on Facebook and Twitter.

Offer the first 25 customers to "Like" your Facebook post a snack at the house's expense

Create a Facebook status offering free snacks or a gift certificate to the first 25 customers who click “Like” or comment on your status. This way, you will attract your customers, and their friends will see your offer in their social media news feeds. This strategy will create a ripple effect in attracting customers.

Offer a “secret” menu item that is only available to those who mention you on Twitter and Facebook

Bring out the inner spy in your customers, like Safe House does, and offer a special menu item that is only available to those who know the secret code. When customers mention these special words (code) on Facebook or Twitter, offer them special dishes and drinks not available to the general public. This will also help encourage your customers to be more active in following your social media updates.

Conduct a survey on Facebook

Creating a survey on Facebook will only take a few seconds. Ask your customers questions and act on their opinions. Questions like “What seasonal dishes would you like to see on the menu?” represent an opportunity for feedback and will help keep your Facebook fans engaged. What could be better than making changes based on customer feedback and wishes?

Share positive media reviews on social networks

This seems like a natural process, but many bars and restaurants do not receive positive press. If you are mentioned in the news, share this news with your fans.

Emphasize the prestige of employees

Take a few minutes to recognize your Employee of the Month and share a short story about that employee's accomplishments with everyone in your establishment. Spreading positive news about your employees will not only improve the morale of the rest of the team, but also the level of your establishment.

Create a blog post

Get in touch with local bloggers and invite them to a special evening at your restaurant. Offer them a free appetizer or dessert and ask if they would mind mentioning your establishment in their next blog post. Building good relationships with local bloggers will definitely help you in the long run. Maybe in a year you will hold an event that coincides with the theme of the blogger and then he/she will write about you on his/her blog. It's free advertising!

Install Google Alerts

Google Alerts is a free and easy way to get regular updates and alerts about things that interest you. To be an effective leader, you must be aware of all the news and events that interest you and your business.

Make sure your restaurant's online information is correct

About 97% of customers search for local businesses online. Make sure your business is registered on Yahoo and Google - these are the two most popular search engines. Google offers a service called Local Business Center, while Yahoo offers a similar service called Yahoo! Local.

Do more than just sell – cover current events, share videos and photos

You have to be more than just another money-hungry business. Find a way to be more involved with your customers. People love photos and videos of events that evoke emotions. Make your establishment more “human” and reduce the gap between you and your customers.

Hold a competition “Conquer time!”

"Conquer time!" is a popular and widely used theme among many bars and restaurants. Holding such a competition is a great way to increase sales, as well as create a positive atmosphere in your establishment. Price one drink for 50 cents starting at 8 p.m., and increase the price by 25 cents every hour until midnight. Competitive customers will enjoy this offer.

The current generation is drowning in traditional approaches to promotion and advertising. Every day we are bombarded with countless messages on different information platforms. How can you approach this situation and use unconventional, creative and cost-effective measures to promote your business? We hope this article has helped you think of new ideas.

And what marketing strategies do you use in your activities?

Good health Igor.

“They immediately determined that gross mistakes had been made,” and they answered themselves “because everything was mixed together,” only this confusion lies in the plane of “choice.” There is this, there is that, there are pros, there are cons (it’s good if you admit it). The main thing is missing: “product”, “segmentation”, “methods of interaction with segments”. This is on a tactical level. Missing: “strategic goal”, “mission”, “special policies”. This is at the strategic level. What is a business without “tactics” and without “strategy”?
The answer is obvious. Swamp. Or as my friend says, “shit in a concrete mixer.”

“the premises allow it” - somewhat reminiscent of the common aphorism: “they built a cowshed - but where is the milk.” Likewise, you lack the concept of “infrastructure” and “production capacity”. For example, in the hotel and restaurant business, modern humanistic infrastructure is very important (the capacity of employees as production capacity, defects in the intra-collective environment, self-sufficiency of the management environment, etc.). And then there are the many components of the marketing and commercial infrastructure.

"interesting different layers population,” this is a grave mistake. The waiter’s “whatever you want” mentality is wrong here. IN in this case it will be a bogeyman for customers. The manager's thinking is completely different. Do you even have him on your team?

“It seems like they were responsible for development, they were blown away and are not doing anything intelligible,” - they probably became bad from hunger, you know, in order for the brain to work physiologically in general, you need to eat fresh pomegranates, cashew nuts, natural quality chocolate. And when the brain consumes doshirak and chips, it stops functioning physiologically. Completely. And there is an even larger psychological component. And there is also a component knowledge base.

“very high competition,” - a reasonable person, before diving into a large, unfamiliar body of water, will go in and measure the depths, otherwise you can stick your head into the bottom and break your neck on the pitfalls. The same thing is happening to you. Every year (!) a serious company must create at least one competitive advantage and convey it to target audiences. And from my experience, when starting a business, you need to leave with at least 3 competitive advantages. Right now you have no benefits.

“I’m looking for real ideas for promotion” - these are created within an existing business. From the outside you can only “spy” and “eavesdrop.” This is a big mistake. Business based on voyeurism is hardly possible.

“click through bread December” and “time is running out” - if you start now, you can reduce the “lost profit”. Losses cannot be completely avoided. Any practitioner will tell you this. If you need a magician with a magic wand, advertise in the subway. Just remember the well-known aphorisms: “he who looks for wizards finds storytellers” and “he who pays the least complains the most.”

If you want to open a cafe in Moscow, then you are a brave and determined person. Why? Because competition in the field catering the capital is colossal. Find a premises, hire best chef and creating an incredible menu is only part of the journey.

A real gladiatorial battle is the promotion of a cafe. Don't know how to promote a cafe? In this article we have collected the latest effective ways. Stay with us, read and take notes.

Cafe promotion: the main rule is word of mouth

More than 50% of visitors learn about a new cafe from friends and colleagues. About 18-20% read about the establishment on the Internet. That is, the most effective way to promote a business is word of mouth. Are you wondering how to get people to talk about you and recommend you to friends? Ideas for promoting a cafe in this case are virtually inexhaustible.

What interesting cafe features are used most often? First of all, everything related to the menu:

• Unusual composition of dishes. Unusual should equal “delicious”.
• Original appearance. If the taste of the dish is appreciated only by the guest who ordered it, the appearance will surprise everyone. Photo of a carriage-shaped pumpkin with something baked in it pork ribs with bone carvings will quickly go viral on social networks.
• Large portions. This still pleasantly surprises guests. Bring your first visitors into a nervous fit with the volume of portions. They will remember this for a long time and tell their friends.
• Prices. Dumping always works.

Service and room design can also be a conversation starter:

• Unusual uniform for staff
• Designer tableware
• Designer door handles

Take a look from a new angle at everything that has long been familiar and familiar to the visitor. Promotion of a cafe from scratch in this case will be rapid. But know when to stop! When creating an unusual offer, focus on the tastes of your audience. All of the above is designed to surprise guests. It's nice to be surprised.

Promotion of a cafe or restaurant should begin even before the establishment itself opens. Start an advertising campaign a couple of weeks before X-day. Announce the opening of the first of its kind cafe. Intrigue and drop mysterious hints. The audience should be in awe of anticipation.

The main source of information about catering establishments is the Internet. New establishments often open in Moscow. How to ensure effective promotion of a cafe on the Internet?

Simple rules on how to promote a cafe online:

• Create a website. The rules of a good website are a simple interface, delicious photos, menu, prices and up-to-date information about ongoing promotions and events. Entrust the creation and promotion of your website to professionals.
• Promotion of the cafe on social networks and Instagram. Entrepreneurs consider this method of promotion to be effective. On social networks, hold simple competitions: a discount for reposting, coffee for all subscribers, etc.
• Reviews. If there is a well-known blogger who fits your target audience, arrange a review.
• City information systems. Promotion of cafes and restaurants through reference systems is another effective method. Often visitors simply look for an establishment that is nearby. Be sure to post information on 2Gis, Yandex and Google maps, Local Hero and other major resources.
• Thematic sites and forums. Now forums are losing their relevance. And here are the resources dedicated to reviews restaurant business, are gaining momentum. The most famous and visited is Foursquare. Collaborate actively.

The main methods of promoting a cafe on the Internet are discounts and gifts for subscribers and free invitations to events. The Internet is ruled by photographs. Make detailed photo reports from all events on social networks and on the website. Visitors will search for themselves and post photos. Also post attractive photos of your cafe's food.

Cafe tips: what attracts guests

The atmosphere of the cafe and the interior are definitely important. But for everyone to know about them, it is necessary to lure guests to your place. Most effective way— discounts, promotions and gifts. What promotion can you come up with for a cafe? There are a lot of options. See what your competitors are offering. Come up with an unusual proposal. That is, something that the guests have not yet become tired of.

The main thing is the benefit for visitors. First of all, they focus on price. For example, two drinks for the price of one, discounts on large orders, special menu days, business lunches. Constantly update discount promotions so that your guests don’t become bored with them. Another reason is that you want visitors to try as many menu items as possible. Promotions will change, and guests will order their favorite food regardless of the discount.

Other ideas for promoting a cafe are gifts from the chef and club cards. The point is to show how important the guest is to you, to highlight him among everyone.

On social media, you can conduct a survey to find out what promotions visitors want to see. This way you will know which offer will definitely be a success, and your guests will feel omnipotent.

If you don’t know how to quickly promote a cafe, reduce prices and ask social media subscribers what they would like to see in your establishment.

How else can you promote a cafe: cooperation

There is safety in numbers. To make sure as many people as possible know about your cafe, collaborate with another business. A simple example. If you have opened a cafe designed for film buffs, on a mutual basis, agree with film clubs to hold film screenings on your territory. Offer discounts or free coffee to all club members.

The more partners you have, the easier it is to promote your cafe. The logic is simple: the guests came because they promised a discount. In the cafe they met the same avid film fans and saw huge portions unusual food and door handles shaped like a movie projector. We were delighted and posted photos on Instagram. These photos were seen by friends and friends of friends.

Cooperation with thematic clubs is very profitable if you don’t know how to promote small cafe. People with common interests will gather in a small area. Your task is to maintain a friendly atmosphere. The atmosphere of a cozy club is suitable if you don’t know how to promote a cafe in an impassable place. Create a unique offer, surprise guests and promise gifts. Then you will be found even on platform 9¾.

How to promote a cafe: a course for a young fighter

We have listed universal methods promotion. Remember that all your efforts should ultimately be aimed at starting word of mouth. The rest is nuances.

• Are you thinking about how to promote cafe in a small town? It's very simple. Analyze your competitors, create a profile of your guest and make a strong statement before the opening. Since there are fewer competitors in small cities, people will find out about you very quickly. And then proceed according to the algorithm described above.
• All of the above rules also apply to how to promote cafe fast food . In this case, the main thing is the correct location of the business. Locate your business either on a busy street or in a busy shopping center. Before opening, place an offer in the windows: discounts on opening day and an unprecedented menu. There should also be links to the website and groups on social networks.
• If five years ago entrepreneurs were racking their brains on how to promote cafe without alcohol, now this could become that very unique feature. The main thing is to present this advantage correctly. This could be a cafe for the whole family or for those who follow a healthy lifestyle. Come up with a menu and promotions according to your audience. Remember that your job is to sell a unique format.

Do you want to develop an existing business, rather than create an interior from scratch and create a menu? There is a solution. Pay attention to the ready-made business cafe. This is a business that is already working and is familiar to visitors. You will work with a real audience, which will simplify the promotion of the cafe.

Create something new, surprise your guests and develop all the time. We wish your cafe success!

According to all marketing rules, promotion should begin several months before the opening of the facility. In this case, we will ensure interest and even excitement among the potential audience, which will result in high attendance already on the first day of the establishment’s operation. But if you suddenly thought about promotion a little later, it doesn’t matter, because you found the right way, which means you are moving towards success.

Before you start promoting your brainchild, soberly evaluate your experience: are you a shark in the restaurant business? If the answer is positive, feel free to organize the planned events. If not, it makes sense to turn to promotion professionals in this field so that the result turns out to be excellent.

Have you opened a restaurant, but there are few visitors? How to make an establishment visited and profitable? Your restaurant needs proper advertising.

Let's consider effective ways to promote a business: which ones work and which ones are not worth spending money on. Find out how to promote your restaurant and increase profits.

How to attract guests to a restaurant: assessing the effectiveness of advertising

Popular ways to promote a restaurant are banners, flyers and radio advertising. How to evaluate their effectiveness? Calculate how much you spent on advertising and how much income it generated.

Flyers

The restaurant organized a promotion: when ordering coffee, you get a dessert as a gift (for example, macaron). The bonus is issued upon presentation of the flyer. What costs were involved?

• Printing 2,000 flyers (color digital printing on one side) - 4,500 ₽
• Salary for leaflet distributor - 2,000 ₽
• Wholesale purchase of mini desserts - 10’000 ₽
• Total: 16’500 ₽

Let's assume the ad worked. Realizing that they could save money on dessert, guests ordered additional dishes from the menu. 50 new visitors came to the restaurant, who brought the establishment 40,000 rubles. Those. The owner of the establishment not only managed to recoup the costs of the share, but also made money.

This is just one way to attract people to the restaurant. Check if it will work in your case.

Radio advertising

A radio commercial will require a lot of money, and it is quite difficult to predict the result. Let's say you plan to do celebration advertisement New Year's Eve in a restaurant. How much will this service cost in Moscow?

• Creating text and recording a video - from 6’000 ₽
• Broadcasts during prime time (usually morning and evening hours) of advertising lasting 20-40 seconds - from RUB 35,000 per month

Before creating a video, analyze your competitors. Select a suitable radio station, think over the text of the video. Radio advertising is effective for large restaurant chains.

Banners

Banners are widely used chain restaurants. For small establishments the costs are unlikely to be worth it. Thus, placing outdoor advertising for a restaurant in Moscow costs from 500,000 rubles per month. However, no one guarantees you a crowd of interested visitors.

How to attract customers to a restaurant: determine the target audience

You need to clearly understand who you are working for. For example, if there are several offices near the cafe, then focus on employees of business centers:

• Add a business lunch to the menu. It's better to have several options to choose from.
• Promotions during the daytime. For example, a 10% discount on the entire menu from 12.00 to 14.00 also works well.

Place a sign next to the entrance or place information in the restaurant window.

How to attract visitors to a restaurant on weekends? Invite guests to tastings and give compliments in the form of light snacks. It always works.

Many entrepreneurs arrange a colorful opening and spend a lot of money on it. It works. But if you limit yourself only to a bright statement about yourself, the guests’ interest in the establishment will gradually fade away.

Restaurant promotion: where to start

• Write a list of ideas that seem interesting to you (at least 10). Check how effective they are. If the ideas have already been used, what was the result.
• Do the calculations. If creative restaurant advertising at the first stage of promotion “eats” the budget for the next six months, it is better to abandon it.
• Use several promotion channels and choose the best ones. Any advertising tool must be tested. For example, advertising on Instagram will work if your main audience is young people who actively use it. For wealthy clients who do not spend time on such applications, it will not work.
• Provide a reserve fund in your budget. It is needed to expand successful advertising campaign. And also for experiments: interesting solutions may work, or may not bring the desired result.

How to attract new guests to a restaurant

Above we looked at several ways to promote restaurants and cafes after opening. However, what if guests visit your restaurant, but some of the tables are always empty? Want to increase traffic? Use a proven marketing tool - word of mouth.

Ways to promote a restaurant: “be different or die”

The phrase of the famous marketer Jack Trout has already become a catchphrase. And it’s hard to disagree with her. The competition among Moscow restaurants is enormous. How to advertise a restaurant so that they remember you and tell their friends?

Focus on the details. Remember that the best advertising for a restaurant is done by the visitors themselves. Whether it's a recommendation to a friend or a photo on Instagram.

Make a simple table. In the first column, indicate the guest's path: entrance, reception desk, wardrobe, table, toilet, etc. In the second, add points of contact: door handles, license plates, menus, table settings, interior details. They should evoke positive emotions. Numbers in the shape of steel spoons, a vintage mirror in the restroom are unusual interior details that you want to look at. Any interesting detail can become a point of contact.

How to organize advertising for a New Year's corporate party in a restaurant

Banquet service and organization of events on the eve of the New Year - great way increase profits. Before inviting guests, evaluate your competitors' offers. Compare the cost and range of services. Offer a discount or bonus that others don't have. For example, preferential conditions for early booking of a hall.

To make advertising for a New Year's corporate party in a restaurant effective, carry it out in several stages. If you have a loyal customer base, be sure to send them a newsletter. Indicate the cost of services and describe in detail what your proposal includes.

If the establishment has been open not long ago, use social networks. Place advertisements on the page and update it regularly. Collaborate with sites that review restaurants and cafes and compile ratings.