How to attract people to a karaoke bar. Marketing plan for opening an entertainment establishment - a bar, cafe, karaoke, restaurant
Karaoke bar - entertainment for companies, corporate parties and family meetings. So far, there is little competition in the karaoke business niche. It's time to start a karaoke club!
Let's figure out how to open a karaoke bar.
Documents for opening karaoke
As a rule, places with karaoke are bars. They sell alcohol and light snacks, and sometimes have a kitchen. Alcoholic drinks create a relaxed atmosphere, relieve constraint and encourage singing. So to open a karaoke bar, register an LLC to get a license to sell alcohol. An individual entrepreneur cannot issue it.
To open an LLC, you will need the following documents:
- Application form No. Р11001. If you submit it in person, you do not need to notarize it. Most importantly, bring your passport.
- The decision to create, formalized by the decision of the sole founder or the minutes of the general meeting of founders
- Charter of the LLC (two originals if submitted in person, and one copy if submitted by e-mail)
- State duty payment receipt
- A copy of the certificate of ownership of the premises where the LLC is located. If the premises are rented, a letter of guarantee from the owner.
The premises chosen for the bar must be approved by the SES, Rospotrebnadzor, city authorities, fire and utilities. To sell alcohol, get a separate license.
Premises for a karaoke bar
The ideal option is a room in a passing place in the center or nearby areas of the city. Look for a room in a commercial foundation - it is easier to organize soundproofing there, and the bar will not interfere with residents.
There are three types of karaoke bars:
- American type - common room with stage
- Japanese type - several rooms with sofas and karaoke systems
- Mixed type - one large hall and a couple of separate booths
Depending on what type of institution you choose, calculate the area of \u200b\u200bthe room.
You will need professional karaoke equipment:
- Acoustic system for stage and karaoke installation
- The same, but smaller - for booths (if you have them)
- Plasma panel/projector
- Light installation, spotlight, disco ball and other light music
Discs with "minuses" of popular songs usually come with a karaoke system. To avoid violating copyright law, only buy licensed discs and pay fees to use the songs. For example, distribution companies: it is cheaper than paying directly to the performers. In general, a karaoke bar will require a music library of 10,000 songs.
Making the karaoke bar popular
Use all possible means of promotion and advertising to tell people about your karaoke bar.
Distribute flyers in public places. On flyers, print special offers in honor of the opening of a bar or holidays: bonuses, discounts.
Develop a loyalty program for regular customers. Issue discount cards, even if the discount is 3%, visitors will still see the benefit.
Try to grab attention with a sign. Outdoor advertising near the bar will not hurt either.
Be sure to get a well-made website for the bar, as well as representation in social networks. Notify subscribers about promotions and updates in a timely manner, arrange polls and sweepstakes, post photos of the interior and events.
How to increase the profit from karaoke
As a rule, visitors come to bars (including karaoke bars) on weekends or on weekday evenings. During the day, the premises are empty, and this is unprofitable: you still pay the rent.
Write in the contract the possibility of sublease and rent out the premises during the daytime as a rehearsal point for musical groups. Karaoke bars are equipped with good soundproofing, so they are great for this purpose.
For visitors, unusual services can be introduced - for example, they can be allowed to perform songs with obscene language for a fee, use a table instead of a stage, or be bare to the waist.
A karaoke bar is not only a promising business, but also a space for creativity. Come up with thematic design, promotions, unusual services - the fantasy is limitless! The main thing is to respect and love your customers and carefully monitor their mood. Then you will succeed.
The marketing plan is a strategy for entering the catering market in full service restaurants in Chisinau.
Summary
The purpose of this marketing plan is to develop a strategy for the opening and successful operation of a new entertainment facility - a cafe-karaoke "muzCafe"
The creation of this institution will require financial investments in the amount of approximately 250,000 Euros. These funds will be used for repairs, equipment of premises, purchase of dishes (branding), decor and technical equipment of the institution where the institution will be located. According to tentative calculations, the payback period is 20 months. The main target audience of the cafe-karaoke will be the category of people from 25 to 50 years old who are interested in the appearance of an institution of this level in our city.
Cafe-karaoke with the latest generation of musical equipment, fashionable interior, spacious cozy terrace, various events (Karaoke championships, congresses of bartenders and hookah workers, parties of popular DJs and MCs), a wide cocktail menu, exclusive hookahs at an affordable price, a rich assortment of tea and coffee , delicious exclusive cuisine (national and European, with elements of oriental), an impeccable system of loyalty to guests, as well as high-quality music - this is what makes the cafe-karaoke "muzCafe" unique selling proposition in the market of Chisinau. In addition, the popularity of the institution will increase due to advertising promotion and original marketing solutions. It is also expected to achieve the highest level of service, much higher than that of competitors. It will be achieved through effective management of the institution.
*More accurate information regarding the payback period of the project and the return on investment can be provided on the basis of more complete initial data (area of the institution, etc.)
Idea Analysis
The muzCafe project is designed for the market segment with medium and high incomes.
It will be located in a fairly lively area of botany. The place where the cafe will be located is clearly visible from the roadway. This is a big advantage due to the heavy traffic flow. Also, the establishment has a spacious and cozy summer terrace surrounded by trees and flowers, which will provide guests with a comfortable and relaxing stay in the warm season and day.
The original interior solution, as well as the use of lighting and projection equipment, will ensure a constant influx of visitors of different age groups and will allow organizing a qualitatively new type of entertainment facility that combines the functions of a cafe, karaoke, bar and club. The implementation of this conceptual idea can be profitable, given the large number of establishments in Chisinau with a low level of service delivery, service and guest care. We will identify the main strengths and weaknesses of the project, as well as opportunities and threats. Main directions and goals of activity The main activity isentertainment industry. The main goal is to bring the entertainment sector in Chisinau to the European level, using the methods of competitive strategy in marketing. It is planned to regularly increase the number of customers served (by an average of 20% per year), starting from the opening day. This will allow by the end of 2015 to reach attendance in the amount of 300-400 people per day. In more detail, the goals of the enterprise are indicated in table 1.
Description of services
The organized cafe-karaoke "muzCafe" is supposed to hold thematic and private parties, banquets, sessions, game and entertainment programs, karaoke championships with valuable prizes, tastings and sampling of new gastronomic and hookah offers.
The bar will also sell various types of hot drinks, cocktails and hookahs.
Distinctive qualities and uniqueness
The main distinguishing feature of the muzCafe karaoke cafe will be its positioning in the market as establishments with the highest quality karaoke, original design solutions in the interior, delicious exclusive cuisine, affordable prices, a large selection of alcoholic and non-alcoholic drinks, a friendly atmosphere, unique comfort, a large selection of hookahs for every taste and preference.
In addition, regular visitors will be provided with a club card. This will give them the right to discounts when visiting partner cafes and establishments, participation in “members only” events and various loyalty programs.
Future Potential
As mentioned above, by the end of the estimated period, it is planned to reach the attendance level of 300-400 people per day.
Segmentation. P potential clients. The target audience.
Residents living in residential complexes located in the immediate vicinity of the establishment.
Impact: distribution of invitations with a one-time discount of 10% + the possibility of obtaining a club card with a discount;
Mechanism: after visiting the institution, the client is invited to fill out a questionnaire with personal data and feedback about food and service; after that, his data is transferred to the marketing department, which regularly analyzes sales and the level of guest satisfaction;
Passers-by - the establishment is located near the road, and therefore outdoor advertising will help to attract passers-by and passing people
Impact: holding regular promotions to attract and stimulate sales;
Mechanism:
sepling days: tasting dishes, drinks, coffee / tea (in the morning) with muffins and croissants, coffee / tea sets;
Hookah on fruit at the usual price on Thursdays, etc.);
Segmentation. Potential clients. The target audience.
Employees of nearby government agencies, ministries, offices, commercial enterprises, etc.
Business people visiting the institution for business negotiations, business lunches
Tourists
Foreigners
Delegations (holding business seminars)
students
Marketing activities to promote the institution:
- Coupons with interest
The goals of this method are to get people to want to go to a cafe, while at the same time remembering the name and location of the cafe.
Several hundred ABC tickets are created, each ticket providing a 10% discount on the order. Having collected all three tickets and presented them, the visitor receives a voucher for a karaoke evening, or a free hookah, etc. Tickets of various types are distributed at muzCafe 44, Jazz Cafe, near the new muzCafe, at universities, at various parties. Thus, in order to receive a voucher, a person will have to find friends who have such cards and exchange with them.
- Group leaders. Working with leaders
In relation to entertainment venues, we can say that the group goes to rest where its leader goes. The task is to create a database of group leaders.
Information about the leaders must be entered into a computer for further use. Group leaders need to be attracted in various ways: making friends with them, issuing free invitations, etc. Together with the leader, the whole group of people will come to the institution.
- Working with girls
It should be noted that show business is mainly aimed at the female part of the population, i.e. almost 80% of the profit is provided through women. The main consumers of show club services are women, but they do not have money to pay for these services, and they use their parents, friends, etc. for these purposes.
Men who pay at nightclubs go there withthe following goals:
- Meet a girl
- Please your girlfriend
Therefore, for the successful functioning of the club it is necessary:
- Attract as many girls as possible to the club
- Make girls regular club members
Advertising on T-shirts
It is necessary to advertise in the city center among the regular visitors of fashionable "parties". To do this, it is necessary to create 40-70 T-shirts with advertisements for karaoke cafes and distribute them among those who are constantly in the city center on its streets and among youth groups.
In order to get people to wear these T-shirts, and to attract those who wear them to the club, it is necessary to announce that every 10th person in such a T-shirt will receive a voucher for a premium fruit hookah as a gift or a 50% discount on cocktails.
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