Vermouth Martini Bianco - “King or Queen? Martini in new packaging." Vermouth Martini - how to identify a real Burnt Martini

The nuances of a fake Martini

The field of counterfeit alcohol is developing rapidly; dealers have learned to imitate even elite alcohol that has good protection. Unfortunately, the average buyer does not have methods to 100% identify a counterfeit. You have to use indirect signs, but taken together they are very effective.

1. Shop. Often, large well-known supermarkets value their reputation and do not deal with counterfeits, working only with trusted suppliers who have all the permits. This also applies to specialized alcohol stores.

Most often, the two most popular types of martinis are counterfeited - “Bianco” and “Asti”, and the brands “Fiero”, “D’Oro” and “Bitter” are not sold in Russia!

Fake martinis are usually sold in small shops, which, to save money, purchase from the cheapest wholesalers. Their owners may not know that they are selling a fake drink. If, due to circumstances, you have to buy martinis in a small store, ask the seller for a certificate of product quality; they must show it to the client upon request.

2. Price. If in one place the cost of a bottle of Martini is 10-30% lower than in others, this is one of the sure signs of a fake.

The store may say that they sell confiscated goods or duty-free products, this is a lie, at best you will end up with smuggled goods.

A limited number of companies have the right to trade confiscated products, and wholesale quantities of excisable goods from duty-free duty-free zones cannot legally enter the customs territory of the state.

3. Appearance of the bottle. The absence of a tax stamp, a production date, a label that is poorly glued or made of low-quality paper should raise red flags. But these signs are extremely rare in fake elite alcohol.

Previously, counterfeiters relied on the inexperience of the buyer and skimped on quality. Now technology allows dealers to create cheap bottles that look almost like the real thing. Only specialists or people who constantly work with this product can identify a fake. The photo shows bottles of the original and fake “Bianco” martini (white), find out the real one.

1. Shop. Often, large well-known supermarkets value their reputation and do not deal with counterfeits, working only with trusted suppliers who have all the permits. This also applies to specialized alcohol stores.

Most often, the two most popular types of martinis are counterfeited - “Bianco” and “Asti”, and the brands “Fiero”, “D’Oro” and “Bitter” are not sold in Russia!

2. Price. If in one place the cost of a bottle of Martini is 10-30% lower than in others, this is one of the sure signs of a fake.

The store may say that they sell confiscated goods or duty-free products, this is a lie, at best you will end up with smuggled goods.

Martini (vermouth) is an alcoholic drink created a long time ago. According to one of the most common versions, the composition of martini was developed by Doctor Hippocrates himself. One day he noticed that wine mixed with herbal extracts had a positive effect on the sick. By taking it, they recovered much faster.

Let's look at the classic types of this drink, find out what you should pay attention to first of all, so as not to buy a fake, and how martini actually differs from vermouth.

What is vermouth?

To the simple question of how martini differs from vermouth, few can give an accurate answer. First, let’s define what vermouth actually is. The word “vermouth” itself means “wormwood”. Manufacturers add various aromatic spicy and medicinal plants. It’s easy to guess from the name that the basis of these supplements is wormwood. In addition, vermouth may contain about 35 mint, St. John's wort, chamomile, ginger, coriander and others.

The herbs are infused for 20 days, during which time the resins, essential oils and other necessary substances dissolve, creating the necessary bouquet. After obtaining the herbal extract, it is mixed with wine. Then alcohol and sugar are added to the drink. Alcohol is needed for better preservation and solubility of aromatic substances, while sugar smoothes out excessive bitterness. After these operations, the vermouth is heated strongly and then cooled. The resulting drink should infuse for 3-4 months, sometimes this period can be extended to one and a half years.

Vermouths come in different types: white vermouth, which contains 10 to 15% sugar; pink, containing about 15% sugar; red vermouth - 15% and above.

Martini

Martini (vermouth), what is it? Martini is a brand of vermouth that is produced in Italian wineries. In 1847, by chance, two unusual personalities met in Turin: wine merchant Alessandro Martini and herbalist Luigi Rossi. Striving for new ideas and tastes, they exchanged their knowledge in the hope of creating an unusual drink that would bring joy and pleasure to people. As a result of many experiments, they managed to create a drink full of taste and energy, which is so popular now. The result of their successful experiment was called "Martini Rossi". After this, in 1863, they created a Martini vermouth company called Martini & Rossi.

As you already understand, the question about the differences between these two drinks is inappropriate, since martini is vermouth. "Martini" has become incredibly popular; it is practically synonymous with the word "vermouth". It often happens that a person who wants to try vermouth asks for a martini in a store. However, many do not know that there are many manufacturers of this drink. In addition to Italy, vermouth is produced in many countries: France, Spain, USA, Germany, Argentina, Russia, Ukraine, Romania, Hungary, Moldova, etc.

Martini Bianco

Vermouth Martini Bianco appeared at the beginning of the 20th century. It has a fresh citrus flavor with quite interesting undertones. It amazingly combines the bitterness and astringency of wormwood with pleasant sweet notes. This vermouth is quite strong, but its strength is almost imperceptible. Vermouth Martini Bianco is made from dry white wine, to which soft sweetish floral spices and an extract of aromatic herbs are added (the extract contains sandalwood, rhubarb, cloves, buckwheat roots, etc.). Vermouth has a pleasant color and its name was derived from the white vanilla flowers used in the preparation process. This drink is preferred by young girls. There are many options for its use. In its pure form, a green olive or lemon and ice are added to Martini vermouth. You can drink it with juice, soda, tonic. Vermouth is used to create exquisite cocktails with a unique taste.

Martini Extra Dry

This type is one of the varieties of dry vermouth. Its presentation took place during the New Year celebrations in 1900. Vermouth Martini Extra Dry was appreciated and immediately began to enjoy great success. It has a nice light color. A distinctive feature of this drink is that once you try it, you will not feel a single gram of bitterness. This Martini vermouth has a pleasant aroma, in which you can distinguish both floral notes and fruit and berry motifs. Another advantage of this drink is its minimal sugar content.

Before serving, the bottle of vermouth must be cooled to 10-15 degrees, since the excellent taste of the drink is lost when warm. Experienced tasters advise using this vermouth in its pure form, because this is how its taste qualities are most fully revealed. You can dilute it with a little water, ice, and add a slice of lemon. In addition, martini goes well with gin, whiskey, cognac and vodka.

Martini Rosso

It differs from other types in its high sugar content (16%), fairly high strength and rich red color. Its taste is similar to Martini Bianco vermouth. A sweet white drink is the basis for making Rosso. To obtain Martini Rosso, white vermouth is initially prepared, to which various components are then added to enhance the taste and smell.

Vermouth has a pleasant caramel flavor; after the first sip, the aftertaste of grapefruit and grapes remains. The drink goes well with a variety of cheeses, olives, nuts and crackers.

How not to buy a fake?

The strength of Martini vermouth depends on the type of drink. Bianco, Rosso, Rose have a strength of about 16%, Extra Dry - 18%, the strongest is Bitter, with a strength of 25%, it is produced only by the Martini and Rossi company. It is not surprising that vermouths, beloved all over the world, are often counterfeited. Sometimes just by looking at the bottle it is difficult to determine whether it is a real Martini (vermouth) or not.

There are several rules by following which you can, to some extent, protect yourself from purchasing low-quality vermouth.

First, buy martinis only in specialized stores. An exception can be made for large Internet portals of well-known companies.
Secondly, pay attention to the strength of the drink. Even one degree difference means that this is a fake.
Look at the price. Martini (vermouth) cannot cost less than 300-400 rubles. Of course, during pre-holiday sales its price may decrease, but not by much.

How is it recommended to drink a martini? There are many ways, let's look at some of them. Martini is not recommended to be drunk in one gulp, since only in small sips the fullness of the aroma and delicate taste is revealed.

They drink vermouth both pure and diluted, or as part of various cocktails. As for dry vermouths, it is better not to dilute them, not to mix them, and to consume them chilled. It is important not to forget that vermouth is an aperitif, drink it at the beginning of dinner.

Cocktail of the same name

There is a fairly common cocktail based on gin and vermouth - Martini Dry. It got its name in honor of its creator - Martini de Togia. This happened long before the appearance of the famous brand.

The original cocktail consisted of equal proportions of gin and vermouth. But over time, it came to the point that the glass can only be lightly rinsed with vermouth before pouring gin into it. Interestingly, the famous James Bond was a true connoisseur of such a cocktail, only in it the gin was replaced with vodka and vermouth was added - a white Martini.

A little about Martini advertising

In addition to Agent 007, who promoted the brand all over the world, this wonderful drink was also advertised by the heroine of the series of the same name, Kamenskaya. Elena Yakovleva, who played the main role, claimed that thanks to this vermouth, wonderful and unpredictable ideas are born in the head, and thought processes are accelerated. Who knows, perhaps there is something in this, because it was not for nothing that Hippocrates himself spoke about the healing properties of vermouth.

The Martini brand does not need special advertising, since it is already very popular among show business stars. Remember the ad in which Gwyneth Paltrow says, “My martini, please!” The advertising videos of this brand are both simple and memorable, because a high-quality drink does not need constant advertising.

The very mention of this divine drink evokes a feeling of admiration, luxury, relaxation and anticipation of unsurpassed pleasure.

How to distinguish a fake Martini from the original. Photo 4.67 /5 (93.33%) 9

“Martini” is a popular brand that is actively counterfeited, so a very pressing question is how to distinguish the original “Martini” from a fake.

In one of our previous articles we already talked, and from the original, today we will talk about how to distinguish an original Martini Bianco from a fake.

Why Martini Bianco? It’s simple, this is one of the most popular ones, which dishonest businessmen most often try to counterfeit.

1. Naturally, the first rule for buying a Martini is the price and place of purchase. You should not buy alcohol at a suspiciously low price, especially in “shabby” establishments.

2. Excise stamp. First of all, it must be there, and the production date must be clearly stated on it. In addition, the excise stamp must be well pasted and adhere properly.

3. Martini Bianco label. The label is the face of any alcohol, so it must be clearly glued, without bending or bevels. If in front of you is a bottle with a crooked label, then this is 100% counterfeit of the famous vermouth.

4. Bottom of an original Martini Bianco bottle. From the label we smoothly move to the bottom, because they have a connection. When buying a Martini, be sure to pay attention to the bottom of the glass bottle; if an orientator in the form of a recess is found on it, then this bottle is of local production.

In the West, recesses or chamfers on the cylindrical part of the bottle are used as an orientator for gluing labels; in Russia, on most production lines, bottles are made with an orientator in the form of a recess.

That's not all, at the bottom of the bottle there should be an inscription about the volume of the bottle, if in front of you there is an inscription like 1 L, then this is a local bottle with a counterfeit, on the original bottles there will be cl instead of L.

5. Martini stopper. The cork of the bottle is also a serious piece of evidence in exposing the counterfeit of Martini Bianco vermouth. Typically, a fake cork is a solid color, while the original has a cork with a gold top. In addition, pay attention to the inscriptions; the original should read: MARTINI & ROSSI FONDATA 1863.

6. A bottle of Martini Bianco must contain a coat of arms design, and the pattern must be of high quality and not blurred.

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Martini is a world-famous brand of Italian vermouth, sparkling wines, and a variety of alcoholic aperitifs. From its very inception to this day, this drink has been considered a unique symbol of luxury, unrivaled style, and the shimmering world of wealth and presentability. The production and sale of the brand's products is carried out by the large distillery Martini & Rossi, which is located in the north of Italy in the city (Torino).

It all started when, in 1847, a quartet consisting of ambitious and enterprising businessmen decided to found their own company, which would specialize in the production and sale of sparkling wines, liqueurs and other alcoholic beverages. The company receives the sonorous name “Distilleria Nazionate da Spirito di Vino”, and it quickly manages to gain a foothold in the Italian market.

Things began to go so well at the winery that by 1849 its products were filling the stores of France, and then other European countries.
The 1860s marked a period of dramatic change and change for the company. So, in 1860, one of the founders of the brand passed away, and this event activated the process of partial reorganization of production.

Three years later, in 1863, new faces entered the wine business:

Young and energetic entrepreneur, Alessandro Martini;
Teofilo Sola, who worked for Distilleria Nazionate da Spirito di Vino for several years as an accountant;
The company's leading expert in the field of winemaking, Luigi Rossi.

With their coming to power, the company acquires a new name - “Martini, Sola e Cia”. In addition, it was at this time that legendary labels first appeared on bottles of produced vermouth, strongly reminiscent of those that can be seen on a bottle of Martini today.

Vermouth usually means a certain type of flavored wine, which is made not only from ripe grapes, but also from special herbs and spices. And, it should be noted that this type of alcoholic beverages existed in the company’s assortment until 1863.

However, thanks to a series of bold and somewhat extravagant experiments carried out by Luigi Rossi, it was possible to find that very unique recipe formula, which to this day is kept in the strictest confidence. It was the scheme for preparing spicy vermouth developed by the talented Italian that allowed the company to reach a new level, gain popularity and fame not only in Italy, but throughout the world.

In 1864, the first export of the legendary vermouth in the company's history took place. Thus, boxes of alcoholic beverages were sent from (Genova) to the USA. Thus, it is the 1860s that is considered to be the time when the brand began to gain worldwide fame.

In 1865, an international exhibition of alcoholic beverages was held in Dublin, as a result of which Martini was awarded a first-class medal for Quality. This was followed by a series of equally prestigious exhibitions and presentations in France, Great Britain, Australia and other countries.

In 1878, the export of goods to Russia began. Among the imported goods was not only the legendary Martini vermouth, but also some sparkling wines.

In 1879, after a long illness, the company's chief accountant, Teofilo Sola, passed away, and Luigi Rossi bought his share in production. Another rebranding takes place, and the company receives a new name “MARTINI & ROSSI”.

In 1893, the brand's products finally acquired their legendary, well-recognized label. This happened as follows: the current king of Italy at that time, Umberto I, issued a decree allowing the use of the country’s coat of arms when developing a branded product logo.

From the end of the nineteenth century until the 1990s, the company developed rather statically. The brand had a specific, established customer base, as well as the image of a manufacturer of exclusively high-quality goods. In addition, there was no other alcoholic company on the market of that period that would be able to compete with MARTINI & ROSSI.

However, this situation begins to change somewhat at the end of the twentieth century and in order to strengthen its position on the world stage, the brand’s management decides to merge the enterprise with another large winery - BACARDI. Thus, in 1992, a new label was formed - “BACARDI-MARTINI”.

Types of legendary vermouth

Currently, the Italian BACARDI-MARTINI wineries produce a whole range of different varieties of the legendary Martini vermouth.

Asti

It is nutmeg that gives the drink that unique tart floral-honey aroma and golden hue. Most people mistakenly assume that Asti is the same as champagne. Of course, these sparkling wine varieties do have a number of common features, but their production technologies differ significantly from each other. Thus, the Asti preparation technology involves a double fermentation process, which must take place in special hermetically sealed steel vats. It is due to this that those very gas bubbles form in the drink.

It is noteworthy that the technology for creating Asti wines has been significantly improved by specialists of the Martini brand, and from now on this drink does not undergo double fermentation. Thanks to some secret recipe formula, the formation of gas bubbles can be achieved during the first period of fermentation in sealed containers.

Today production is concentrated in Piemonte in the wine-producing province of Asti ( Asti). In total, the brand owns approximately a third of the global Asti wine market.

In order to experience the full palette of Martini Asti flavors, the drink should be cooled to a temperature of approximately 8-10 degrees Celsius. It should be served in either a wide bowl-shaped champagne glass or a narrow flute-shaped glass.

Rosso

Martini “Rosso” is the very vermouth that started it all, it has been produced since the distant 1862, and its name is translated into Russian as “red”. The drink has a richly sweet, tart taste, which is accompanied by some notes of bitterness. A distinctive feature of this type of vermouth is its sharp aroma with hints of tea.

Extra Dry

At the beginning of the 20th century, the “Extra Dry” drink appeared. It has a noticeable straw hue, as well as a persistent rich aroma, in which you can catch notes of raspberry berries, citrus and iris. It is noteworthy that the proportion of sugar in this vermouth is negligible, while the percentage of alcohol is higher than normal.

Bianco

The production of Martini "Bianco" was launched in the 1910s. It has a distinctive light straw color and a light and mild vanilla spice aroma. The taste is characterized by sweet notes without any bitterness. Typically served with ice cubes and lemon slices.

Rosato

In the 80s of the last century, the Rosato line of vermouths was released. This drink is characterized by a rich, intense aroma of cinnamon and cloves, and has a beautiful noble pink hue. In addition, it is the only one in the BACARDI-MARTINI production, which is made through the proper mixing of red and white wines.

Gold

Martini “Gold” is a unique alcoholic drink, the exclusive packaging of which was developed in collaboration with designers of the world famous brand “Dolce&Gabbana”. The basis of vermouth is dry white wine, which is diluted with a variety of spices, herbs and herbs.

In 1997, the original Martini bottle changed its shape to a more elegant and modern one for the first time in the history of the company. The logo design has also undergone some minor changes.
To create its legendary vermouths, BACARDI-MARTINI uses over 100 varieties of herbs and spices.
Almost all vermouths produced by the winery have a sugar content of 16.
In 1977, the Porsche automobile company released a limited line of cars called the Martini Edition.
The Martini drink even appears in “The Hussar Ballad” by Eldar Ryazanov. At the 73rd minute of the film, you can see a bottle with the famous label standing on the mantelpiece.

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