Why french fries in Russian fast food restaurants are made from Polish semi-finished products, and not from our product. How to open a fast food outlet for the Little Potato Franchise? Baked potato fast food

Harvard scientists decided to determine how much french fries you can eat without fear for your health. To do this, they conducted a study involving a group of volunteers who were actively involved in sports, adhered to a balanced diet and observed the correct sleep pattern.

The results of the experiment will unpleasantly surprise all fast food lovers ... It turns out that even with this lifestyle, eating french fries is highly discouraged.

Who doesn't love golden and crispy fries? This is perhaps the most popular snack that goes well not only with fast food, but also with meat and other hot dishes. But it's not a secret for anyone that you shouldn't "lean" on this snack, because potato slices literally float in oil to get into our plates so tasty.

But is it really not possible to treat yourself at least occasionally? This is what scientists from Harvard University found out.

Studies have shown that eating deep-fried potatoes has a negative impact on human health. First of all, people who love this delicacy may experience heart problems. In addition, cases of diabetes and obesity are not uncommon.

According to research, six (!!!) potato straws per week (!!!) is a "safe serving". And this is provided that a person leads an active lifestyle, eats right and has no problems with sleep. Six straws! For a whole week...

Previously, similar observations were made by Italian scientists who managed to find out that people who did not eat french fries at all lived half a year longer than those who occasionally indulged themselves.

Potato is the most popular food product in Russia. Availability, low price and minimum investment make the baked potato business extremely profitable and, most importantly, simple!

Fast food "Potato" is a delicious baked potato in a convenient package and with various fillings. This product is very popular today in many regions of our country and is a great alternative to Western fast food.

The essence of the idea

The essence of the business idea is to open a mobile point for the sale of home-made baked potatoes.

How are baked potatoes made?

1. First, the optimal size potatoes are selected.
2. Then they are thoroughly washed, the peel is not removed.
3. Cut potatoes in half.
4. Wrapped in cling film and placed in the oven.
5. Ready potatoes are served with butter and various fillings (cheese, meat, etc.). It is stored in a special compartment of the oven for heating.

Baked Potato Equipment

To start a business, you will need the following set of equipment:

• Potato oven
• Heated display case to maintain the optimal temperature of the dish
• Showcase for storing toppings
• Washing
• Kitchen table
• Trading trailer

The approximate cost of purchasing equipment is 330,000 rubles.

Cooking potatoes takes 30-35 minutes, with 5 minutes for preparing the tubers, 20-25 for baking and 5 for cooling.

Optional equipment

To prepare baked potatoes, you will also need a kitchen knife, forks, scissors, spoons, disposable plates and napkins. The purchase of such devices will take about 5,000 rubles.

Calculate income and expenses

Capital expenditures:

Purchase of equipment - 330,000 rubles.

Purchase of raw materials - 30,000 rubles.

Registration persons, development of technical specifications and technical specifications for products sold, registration of a cash register - 50,000 rubles.

The total initial investment will amount to 410,000 rubles.

Monthly revenue will be approximately 220,000 rubles. The profitability is 30%, and the payback period is 6 months.

Cafe selling baked potatoes

Fast food establishments have firmly and quickly entered our daily lives. Indeed, the availability of raw materials, the constant level of demand, affordable prices make this way of eating attractive both from the point of view of the consumer and the manufacturer.

So, let's consider the nuances of the business of producing baked potatoes, popular all over the world, conveniently packaged with fillings for every taste. It is the simplicity of the product, the affordability of prices that made it possible to gain such popularity in the Russian markets.

The root crop of business.

The essence of the business idea is the conditions for the preparation, production and competent sale of fast food. So, suitable-sized potatoes are selected, washed thoroughly, cut in half, wrapped in food foil and placed in a preheated special oven. After that, the finished product is waiting in the wings in the heated oven compartment. The finishing touch when serving are pieces of butter, cheese, meat, vegetables and other fillings. Note that both the demand and the availability of this fast food option do not depend on the season, which favorably affects the stability of profits.

Price issue.

So, we need a number of equipment and machinery to implement this business. Firstly, the key figure in the process is a baking oven, the average price range of which is 30,000-35,000 rubles (oven or oven for potatoes F3ShZhE, baking takes place in foil). A heated showcase for ready-made potatoes will cost about 20,000-25,000 rubles, and a refrigerated showcase, necessary for storing fillings, will cost about 22,000 rubles. Do not forget about the pan-washing tub (about 8,000 rubles), the kitchen table (5,000 rubles) and, finally, the shopping trailer, where the magic of business is carried out (about 250,000 rubles).

Additional current consumables (foil, packaging, napkins, knives, forks, etc.) will be about 5,000 rubles, which will allow us to withdraw the total amount of the initial investment, which is approximately 340,000-350,000 rubles.

The purchase of direct raw materials itself costs about 30,000 rubles. Registration of a small business in the INFS, purchase and registration of a cash register, development of technical specifications and specifications for products sold, other expenses - 50,000-60,000 rubles. The total amount, therefore, is approximately 430,000 rubles.

Now let's look at the income figures. The cooking time of baked potatoes takes no more than 35 minutes, which on average allows you to produce up to 150 servings during the day. With a monthly sale of the product at 50 rubles apiece, the revenue will be 225,000 rubles. After analyzing all the figures obtained, we get the payback of this business in about 6 months.

Thus, the attitude towards the fast food product itself can be both positive and negative. But the numbers speak for themselves: the fast food market has good prospects and significant growth potential.

Read also our article «.

A fast food franchise is the business preferred by many entrepreneurs. This is explained by the fact that the catering industry occupies a leading position in the Russian service market, and running a franchise business is much easier than starting a business from scratch. If you are also thinking about this, then pay attention to the "Baby Potato".

The idea to open a company appeared in 1997. Then Andrei Kononchuk and Vitaliy Naumenko, who had previously been selling foreign clothes, decided to open the Little Potato cafe.

Why potatoes? The idea was based on a Turkish dish, which is a stuffed potato. It was this dish that was included in the menu of the network that is popular today. The peculiarity of "Kroshka Potato" was that the dish took into account the wishes of the client. He chose the stuffing for the potatoes himself.

The first autocafe appeared in 1998. On opening day, the revenue was so small that the amount received was not enough even to purchase a new batch of products.

Kononchuk and Naumenko spent all the money on the project, they had nothing to pay the staff. Therefore, their wives worked as sales cooks for several months. Later, even Kononchuk's mother-in-law, who prepared fillers in a rented apartment, began to help them.

Andrey and Vitaliy did not waste time, they were engaged in the selection of high-quality potatoes in the markets, looking for reliable suppliers and renting vegetable stores.

Such activity allowed entrepreneurs to launch a franchise as early as 1999. Her first customers were friends of Andrey and Vitaly, who were selling clothes with them. The network began to gradually expand.

In 2001, "Kroshka Potato" changed its format. The network began to function in the food courts of shopping centers and in the format of pavilions. The menu has also changed. Salads, hot dishes, soups, desserts and drinks were added to it.

The opening of the first pavilion required large financial investments. In addition, now "Kroshka Potato" competed with large companies. A specialist from McDonald's, whom the entrepreneurs hired to increase sales, helped to cope with the problems.

By 2003, the number of food court outlets had increased significantly. There are 15 of them, although two years ago there were only 3. Today, more than 300 cafes are located in several cities of Russia and Kyiv.

Concept

"Kroshka Potato" adheres to the principles of healthy eating. For cooking, selected potatoes are used, the minimum weight of which is 300 g.

The company's management emphasizes that potatoes are not only tasty, but also healthy. After all, baked potatoes retain their properties that have a beneficial effect on the body.

Franchise card

Tiny Potato franchise cost

The cost of the Potato Crumb franchise depends on the format of the establishment. There are the following types of outlets:

• mini unit

It is located on the food court and is a collapsible structure. The minimum required area is 15 sq. m. At the same time, a warehouse is required. Investments for opening a mini-unit will amount to about 1,500,000 rubles.

• Pavilion

This is a small cafe. It requires an area of ​​25 sq. m. A warehouse is also needed. The amount required to open the pavilion is approximately 2,500,000 rubles.

• Cafe at the food court

To open, you must have at your disposal 50 sq. m is the minimum. The amount of investment can reach 5,500,000 rubles.

To open a mini-unit, the costs will be as follows:

Requirements for the premises

Currently, "Kroshka Potato" prefers to be placed on food courts in shopping centers. The minimum area requirements for each of the formats have been described above.

However, the pavilion format is also common. If you chose it, then give preference to places with high traffic. At the same time, the outlet should be clearly visible from all sides. Do not place the pavilion in the yards.

Franchise Features

The franchisee buys most of its products from the franchisor. In this case, the margin should not be more than 18%. There are several federal companies that Kroshka Potato cooperates with. The franchisee interacts with them independently. Potatoes can be bought from local producers. But it is important that it meets all the requirements of the company.

When obtaining a franchise, the company helps in drawing up a design project for the premises. In the future, the franchisee can ask for help at any stage of doing business.

To buy a franchise, it is recommended. It is better to choose as a taxation system. The contract with "Little Potato" can be terminated without problems. But at the same time, the franchisee should not use the technological processes that he learned about in the company for two years.

To clarify all the conditions for obtaining a franchise, you need to call by phone. Also on the official website you can ask the management any questions of interest.

Staff

For the functioning of one outlet, two sellers-cooks and a manager will be needed.

"Kroshka Potato" conducts a free training course for the director of the outlet and the manager. To do this, you need to come to Moscow. The training period for the director is 45 days, for the manager - 30 days.

Profit and profitability

The net profit in this business is about 50,000 rubles per month. It's not that big, but it's stable.

It will take an average of 2.5 - 3 years to return the investment. However, if the business develops quickly and successfully, then the amount of monthly profit will increase. As a result, the payback period of the initial capital will also decrease.

Advantages and disadvantages

Advantages:

• The franchisor helps both at the initial stage of creating a business, and in the future;
• Some products can be purchased from local suppliers;
• Small start-up capital.

Flaws:

• Long payback period.