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Excess weight can bring its owner a lot of grief, because to solve this problem, sometimes it is not enough just to follow a diet, but you also need to use dietary supplements. Many people would like to know how to properly drink Chocolate Slim for weight loss. Experts talk about how to use Chocolate Slim for weight loss, based on the recommendations of the manufacturer itself.

Natural origin

"Chocolate Slim" is a dietary supplement of natural origin. All its components are created by nature itself. Before drinking the Chocolate Slim cocktail, it would be useful to familiarize yourself with the composition of this product. The list of ingredients contains extracts of Ganoderma mushroom, green coffee, and crushed goji berries. All these components are very valuable and have a high cost, which is reflected in the price of the dietary supplement.

How to use Chocolate Slim correctly?

To prepare a cocktail, you need to pour 1-2 teaspoons of powder into a cup, and then pour a glass of boiling water. More precise recommendations regarding the dosage of the product can only be given by a nutritionist during an individual consultation. As a rule, brewing 2 teaspoons of Chocolate Slim with a glass of water is recommended for people suffering from high obesity. Some people who are losing weight like a richer taste, so they also prefer a stronger drink. Infuse the cocktail for 30 minutes. You can drink it only after this time has passed. "Chocolate Slim" is recommended to be consumed 29 minutes before meals. It contains cocoa powder and active ingredients that suppress sugar cravings and reduce appetite. If all requirements are met, a person has every chance of eating less than usual during a meal.

Is it possible to lose weight?

How to drink "Chocolate Slim", reviews of which can be found on specialized websites and forums? This question is asked by people who do not believe in the miraculous properties of the product. Negative characteristics are left, for the most part, by those consumers who did not use the dietary supplement quite correctly. To achieve the desired result, you need to drink the cocktail not occasionally, but strictly 3 times a day. In some situations, it is acceptable to drink it in the morning and evening. Nutritionists usually advise people suffering from mild forms of obesity to adhere to this regimen. The course of taking the drug is 2-4 weeks. After this time, there is no point in drinking the supplement. You can continue to lose weight by following a diet. Losing excess weight will be much easier, since consuming “Chocolate Slim” leads to the activation of metabolic processes

Instructions for the drug

You should definitely consult your doctor before drinking Chocolate Slim. The instructions for this drug do not reflect all the available contraindications. The annotation states that the supplement should not be used by elderly people, pregnant women, or adolescents. But it is also contraindicated for those who suffer from hypertension. Chocolate Slim contains enough caffeine, as a result of which its consumption increases blood pressure.

Achieving results

During the course of drug use, you must follow a diet. There is no need to starve yourself. It is enough to exclude fatty, high-calorie foods from the diet. Only working on yourself in combination with taking Chocolate Slim can lead to the desired result. Sugar should not be added to the finished cocktail. Perhaps this will have a positive effect on its taste, but at the same time it will make the additive completely useless. After all, the main purpose of its use is to combat excess weight.

Diets often bring a relatively healthy body to the point of exhaustion, and a normal mental state is on the verge of stress, and even worse, depression. A revolutionary remedy for those who want to lose weight and be not only slim, but also healthy - the Chocolate Slim cocktail for weight loss.

Useful properties

With the systematic use of Shoko Slim for weight loss, the body is cleansed. Its components activate the work of internal organs, subcutaneous fat is quickly broken down and eliminated, along with toxins, waste, and cholesterol plaques. Cellulite deposits are destroyed. Shokoslim helps not only to lose weight, but also to improve your health in general. Thanks to its beneficial properties, after cleansing, the body will already prevent the deposition and accumulation of fats in the subcutaneous layer.

Compound

Chokolate Slim contains only natural ingredients.

Green coffee

Green coffee beans are a natural product and cannot be heat treated (the caffeine level is minimal). With regular use, the body's absorption of fat is significantly reduced. This is ensured by the ability of green coffee to improve water and fat metabolism. Antioxidants and tannins from the beans improve vitality and the functioning of the nervous system, so the process of losing weight will not be perceived as stress. Helps remove toxins and waste.

Goji berries

Ataptogens contained in berries increase physical endurance, reduce the risk of stress and depression, and improve adaptation to changes (including active weight loss). Weight loss is achieved thanks to Goji's functions to improve the digestion process and adjust carbohydrate metabolism.

Acai berries

In addition to the general health benefits of a large amount of antioxidants, acai fruits contain protein, which preserves and maintains muscle tone. Amino acids, minerals, and the enzyme cyanidin help improve metabolic processes; it is especially useful to consume berries after exercise to further enhance the removal of subcutaneous fat.

Chia seeds

Exotic, environmentally friendly chia seeds have the ability to absorb large amounts of moisture. Even after the initial intake of seeds, the feeling of fullness comes much faster, helping to eliminate the possibility of overeating. The functioning of the gastrointestinal tract is normalized. Due to the presence of fiber in the seeds, toxins are eliminated, metabolic processes are accelerated, promoting accelerated weight loss.

Natural cocoa

Cocoa contains vitamins, minerals, and folic acid. The composition contains a sufficient amount of nutrients, their quantity is sufficient to ensure the functionality of the body. Cocoa dulls the feeling of hunger and rejuvenates by “washing out” toxins from the intestines and fat from the subcutaneous layer. Stearic acid and methylxanthine reduce cholesterol levels in the blood plasma.

Lingzhi mushroom extract

Lingzhi mushrooms give an accelerated feeling of fullness in the stomach. Mushroom extract breaks down and removes already deposited fat deposits. After cleaning, the cells are saturated with vitamins and mineral complexes, thereby preventing the further appearance of extra pounds.

How to take

Take the Chocolate Slim cocktail for weight loss before meals.
Pour 2-3 teaspoons of dry preparation into 200 g. boiling water, let it brew for at least 30 minutes. Stir before use.
Chokolate Slim activates the nervous system and energizes you, so it is not recommended to take it in the evening/at night.

Don't forget to drink purified water (2.5 liters/day) and enjoy moderate exercise.

Can be taken by both women and men.

Contraindications

Chocolate Slim is contraindicated for pregnant women and during breastfeeding. School children and elderly people. People with high blood pressure and those with individual intolerance or sensitivity to the components of the product.

Where to buy

You can order Chocolate Slim on the Internet, for example, on the manufacturer’s official website. The product is not sold in pharmacies and sports nutrition stores.

Chocolate Slim, another fraudulent weight loss product. Despite the name, this is not chocolate at all, but a dry drink based on regular cocoa powder. But most importantly, it is absolutely useless for weight loss - neither the components individually nor their mixture can in any way lead to weight loss. In light of this, the impudence of the Chokolate Slim advertisement can only be compared to advertising. But let's take things in order.

So, the sellers promise that by taking Chocolate Slim, you can lose up to 24 kg in 28 days, it consists of “natural, natural ingredients”, “is not a dietary supplement” and “eliminates the very cause of excess weight”. And “nutritionist from Moscow Evgeniya Verkhovtseva” guarantees this. How is this possible? Let's look for the answer in the composition of Chocolate Slim.

What does Chocolate Slim consist of?

The declared composition is indeed completely natural; no dyes, no flavors, or even a baking powder are indicated. Only berries, tinder fungi, cereals, coffee beans and cocoa powder. Let's look at each component:

Goji berries

There is a whole article dedicated to them on our website. But, in short, Goji berries have absolutely no effect on weight, do not contain more vitamins and minerals than any other berries, and do not interfere with the formation of fat deposits. These are simply edible berries.

Acai berries

The berries are also edible, although not very tasty. In their homeland, in the Amazon, they are eaten just like we eat raspberries or gooseberries. In principle, there is no evidence that they bring any benefit greater than that of other berries. The American FDA has not yet confirmed that they are safe for health. By the way, on sites selling Chocolate Slim, the caption “Acai berries” is under the photo of ordinary blueberries; Acai looks a little different.

Every woman's dream is to eat chocolate without gaining weight. Now you can treat yourself to Chocolate Slim chocolate, which will help you lose weight. This excellent remedy not only gets rid of extra pounds, but also improves your health.

Chocolate for weight loss is a completely natural remedy. It contains ingredients that have proven themselves in the fight against excess weight. In addition, his reception is very pleasant. Unlike other natural remedies, it is easy to prepare and pleasant to drink.

The complex naturally and quickly reduces weight, having a beneficial effect on the functioning of the body.

Effect of application

The main directions that reveal the effectiveness of this remedy in the fight against excess weight:

reduction of cellulite deposits, improvement of skin structure;
weight loss;
elimination of skin reactions to increased fat content.

On the third day of using the product, favorable changes in the body are observed:

there is a feeling of lightness in the body;
the constant feeling of hunger disappears;
a lot of energy appears, efficiency increases;
craving for sweets goes away;
emotional mood improves.

In addition to the weight loss effect, there is an improvement in the condition of the facial skin. Inflammation and redness are eliminated, complexion improves, acne disappears. Changes in the skin of the body are noticed - fatty deposits melt away, forming the “orange peel”. As a result, the structure of the skin changes and its appearance improves.

In 4 weeks of use, up to 24 kg of excess weight is lost.

Operating principle

Including natural regulatory mechanisms, hot chocolate for weight loss has a restorative effect. Weight loss is not caused by the action of specific elements or by blocking some processes. It is the result of accelerating metabolic processes and establishing the functioning of important subsystems.

immunomodulatory;
antiviral;
antitumor;
hypolipidemic;
genoprotective;
hepatoprotective;
antioxidant;
anti-inflammatory.

By performing general strengthening of the body, Chocolate Slim improves the functioning of the nervous, respiratory, and respiratory systems. Processes in the cardiovascular system are harmonized. The regulation of weight normalization mechanisms is influenced by:

acceleration of metabolism;
increasing immune resistance;
normalization of appetite;
breakdown of fats;
normalization of sugar levels;
removal of toxic substances;
decrease in cholesterol concentration;
improvement of vitality;
increased vigor and filling with energy.

Compound

Hot chocolate for weight loss contains 6 natural ingredients. Each of them is known for its activity in eliminating extra pounds. The composition and proportions are designed to increase the effectiveness of the mixture. The complex action of the product gives a synergistic effect.

Green coffee beans. A well-known appetite suppressant. They give vigor and fill the body with energy. The chlorogenic acid they contain is a strong antioxidant. The combination of caffeine and chlorogenic acid has the effect of reducing body fat. Stimulates physical and mental activity.
Goji berries. In Tibetan medicine they are called berries of longevity. The rich composition helps maintain health, enhance immunity, and antitumor activity. They are a natural fat burner and prevent fat deposition. They have a powerful antioxidant effect, neutralizing the effects of free radicals on the body.
Asshai berries. They contain many vitamins, useful micro- and macroelements. Includes cyanidin - a blocker of fat cell development. Is a natural source of antioxidants. Improves the functioning of the cardiovascular system, reduces cholesterol levels. Increases immunity.
Chia seeds. They fill the body with energy, add vigor and vitality. They work in problem areas to prevent fat deposition. They have powerful hydrophilic properties, binding water and removing excess water from the body. Contains powerful Omega class antioxidants. Stabilizes blood sugar levels.
Cocoa. Increases the body's resistance and has a general strengthening effect. Thanks to its anandamide content, it stimulates the production of the happiness hormone. Suppresses cravings for sweets. Accelerates oxidative processes. Improves blood circulation, brain activity, lowers blood pressure.
Lingzhi mushroom extract. Improves all types of metabolism, including fat and carbohydrate metabolism. Harmonizes the functioning of all body systems. Lowers cholesterol levels. Improves the synthesis of nucleic acids, prevents the action of free radicals. Activates tissue regeneration processes, rejuvenating them.

The composition does not contain dyes, synthetic fragrances, or GMOs. This is a completely natural product.

Contraindications

The product contains only natural ingredients. They are harmless to the human body. In the process of application there is only a positive effect on health. There are no contraindications for use.

Despite the absence of contraindications, it is not advisable to take the product:

during pregnancy;
during lactation;
for hypertension;
children under 16 years of age.

During clinical trials, no adverse reactions were identified. Hypersensitivity to the action of any component may occur. If individual sensitivity occurs, it is recommended to stop taking it and consult a doctor.

How to drink chocolate

Weight loss chocolate is brewed in a cup like any other standard drink. Two teaspoons of the mixture are poured into a glass of boiling water. The drink infuses for about half an hour. The drug is taken half an hour after meals. It is recommended to drink it in the first half of the day to spread the effect throughout the day. The course of use of the product is 2-4 weeks.

Based on the results of clinical trials, the recommended duration of recovery was determined. On average, a one-month course of treatment is enough to get results. If necessary, after a month's break the course can be repeated. If there is significant excess weight, three courses with breaks are recommended. To speed up the effect, it is advisable to add a set of physical exercises and reduce the consumption of sweets.

You should not drink hot chocolate for weight loss at night. Its stimulating effect can lead to insomnia.

How to order

You can buy chocolate for weight loss at half the price on the manufacturer’s website.

Price

The cost of production is 970 rubles.

Many owners of curvaceous figures or women simply dissatisfied with their figure probably caught themselves thinking from the series: “What should I eat or drink in order to lose weight?” The search for a simple solution often leads us to sensational new products that promise quick results in a short time. One of these products is the innovative Slim chocolate. But is he really that good? Is it possible to get rid of excess weight with its help or will its use only lead to weight loss in your wallet? Let's find out in this article.

General information about the product, or What manufacturers promise us

Chocolate "Slim" is a relatively new product classified as dietary. According to the manufacturers, it was specifically designed to quickly combat excess weight. At the same time, this drink is considered complex, since, according to the manufacturer, in addition to excess fat, it eliminates a number of the following problems:

visual skin defects (relieves acne, pimples, “orange peel”);
improves the body's protective functions (increases immunity);
improves mood and reduces depression;
reduces cravings for sweets and starchy foods;
reduces the feeling of hunger (creates the effect of a “full stomach”);
cleanses the body of toxins and harmful toxins.

Slim chocolate contains exclusively natural ingredients. It is suitable for home, and most importantly, independent use. The manufacturer promises fast and 100% results in just 1 month. But is this really so? And is it really possible to lose weight with the help of this product in such a short period of time, lying on the couch?

What's in the package?

The package contains hermetically sealed powder, reminiscent of cocoa in color and smell. According to some reviews, a pack may contain 1-2 such packets. There are also instructions here that describe all the miraculous properties of this cocktail. It also describes the principle of use and the rules for diluting the product in a glass of water. Some users also describe having a measuring spoon or cup with a convenient dispenser.

Features of admission and course of treatment

According to the instructions, chocolate is intended for daily consumption. The remedy itself must be used in a course. It lasts 2-4 weeks. At the same time, the manufacturer promises to improve your mood, get rid of cravings for sweets and starchy foods, reduce appetite, increase the amount of useful energy and melt excess fat exclusively in problem areas.

What does the product contain?

So, if you look at the composition, Slim chocolate really does not contain any harmful components. It does not indicate the presence of dyes, leavening agents or even flavorings. In short, the composition contains the following ingredients:

Goji berries and acai.
Fragrant cocoa powder.
Ground green coffee extract.
Extract of the mysterious mulberry mushroom lingzhi.
Chia seeds.

As you can see, the manufacturer did not deceive: the composition is completely natural. But is Slim chocolate good for weight loss? And do these components have any effect on extra pounds? Let's look at each of the components in more detail.

The sensational goji berries: truth and fiction

Goji berries are a fairly well-known product that has become firmly entrenched in the minds of those losing weight. Of course, these berries owe this popularity to advertising and the skill of experienced marketers. But, in fact, the berries are quite ordinary. They do not affect weight in any way, but they contain a large percentage of vitamin C. These are just berries that can be replaced with the usual raspberries, strawberries, blueberries or currants.

Outlandish and exotic acai

Acai is the second famous berry included in Slim chocolate. They are also not suitable for losing weight and reducing excess fat, since they are ordinary, although somewhat exotic, berries. By the way, the Amazon is considered their homeland. It is here that they are consumed by local residents during their ripening period.

In fact, they can be compared with gooseberries or raspberries, which are more understandable to us. However, unlike the latter, acai is not very pleasant to the taste. But they smell great, help boost immunity and help relieve stress. It’s interesting that on the manufacturer’s website the photo shows not acai at all, but regular blueberries. And of course, no one mentions the fact that the effect of these berries on the human body has not yet been fully studied.

Features of chia seeds

Chia seeds are also included in the famous Slim chocolate cocktail. This plant also has another name - “Spanish sage”. Its homeland is considered to be Southern and Central Mexico, partly Guatemala. It is known that this plant contains a lot of natural fats, calcium and dietary fiber. When consumed, the body quickly saturates, which partially reduces the feeling of hunger.

Due to the huge percentage of protein contained in the seeds of the plant, chia is highly valued among vegetarians. However, no scientific evidence has been found that these seeds contribute to weight loss. And this is only a part of the useless ingredients that make up a product such as Slim chocolate. User reviews largely confirm this fact. Thus, many of them believe that exotic names hide ordinary berries, cereals and other ingredients that do not at all affect rapid weight loss.

Unattractive Chinese lingzhi mushroom

Lingji is also called the “mushroom of longevity.” According to recent scientific research, it has a powerful antitumor effect, has a positive effect on the cardiovascular system, liver, and even treats some pulmonary diseases. Again, where does this talk about the weight loss effect?

Outwardly, lingzhi is not very attractive, but it is very useful from the point of view of alternative medicine. For what reason it was included in Slim chocolate (reviews also face this dead-end question), it’s difficult to say.

Is green coffee effective?

There are real legends about the benefits and harms of green coffee. This controversial ingredient in all respects is often added to various weight loss products. And it is called controversial for one simple reason - scientists have not been able to come to a consensus on the effectiveness of its use. Thus, some researchers say that the extract of this coffee, although it allows you to lose weight, leads to a lot of negative consequences. For example, people who took green coffee experienced frequent headaches, vomiting, as well as bloating and severe stomach upset. Therefore, this substance does more harm than good.

But since chocolate uses an extract rather than natural green coffee beans, the benefits and harms of its use will not be too noticeable. Therefore, feel free to drink Slim chocolate. For weight loss (real reviews confirm this), it is not at all suitable, as evidenced by its components. Rather, it is an ordinary coffee drink, but with a couple of exotic berries, mushrooms and cereals. By the way, many experts are interested in the question related to the dubious composition of all these ingredients.

Tasty and healthy cocoa

And finally, the last but not the worst ingredient is cocoa. Based on numerous studies, this substance is not only tasty, but also very useful. With regular use, you can get rid of stress, strengthen your immune system, and get rid of chronic fatigue.

Cocoa smells and looks nice. It is an excellent prevention of cardiovascular diseases and liver cirrhosis, and helps normalize blood pressure. And, yes, it does not in itself promote weight loss. Here is such an unusual, but ineffective cocktail - Slim chocolate. Reviews from disappointed users make us think about the advisability of using it.

Some interesting facts about the product

The manufacturer's website talks about effective weight loss. “Now losing excess weight has become easier and tastier!” - say the advertising slogans. In addition, the manufacturer promises a quick weight reduction of up to 24 kg. However, is it possible to lose so much weight, and so quickly? Unlikely. Although the advertising trick that the manufacturer uses in this case is quite logical. According to his assumption, if you drink Slim chocolate for a long time to lose weight (real user reviews describe some such cases), then it is quite possible to lose 1-2 kg. This will be the promised “up to 24 kg”.

But this effect can only be achieved by following a certain diet and intense exercise. By itself, as can be seen from the composition, the drink does not bring the long-awaited weight loss.

Not only the Slim chocolate itself (for weight loss) deserves special attention. “Real reviews” from supposedly real people presented on the manufacturer’s website also need some revision. If you pay attention, they are all written in the same format and are more reminiscent of odes of praise rather than the real opinion of users. And all these “wow” and “wow” pale in comparison with the reviews of real people. By the way, among them very few are admired and truly lost weight. Let's talk about this in more detail.

A few words about popular doctors and nutritionists

On sellers’ websites and the official website of the manufacturer, “Slim” is advertised by mysterious nutritionists. It just so happens that advertisements for various products often feature people in white coats.

They recommend and talk about the benefits of this or that product. The situation is exactly the same with the treasured weight loss product, which is reviewed by completely non-existent doctors. Moreover, many users are sure that their photos were taken from photo stocks, and that the experts themselves were invented to attract attention. It is difficult to say whether this is actually true.

So what do they say about the miracle remedy?

According to the stories of many fans of quick weight loss, they never managed to lose those extra pounds by regularly drinking this cocoa drink. Many of them talk about this product as a simple and tasty drink that can be consumed for variety. Others complain that they once again bought into beautiful advertising, spent a lot of money, but never achieved the desired effect.

Some naively believe that they purchased the wrong Slim chocolate. According to them, you can’t buy it in a pharmacy, and there are a lot of fakes on the Internet. There are other opinions. For example, among them you can find fans of the product who managed to develop their own diet based on chocolate. So, for breakfast they eat mostly oatmeal without sugar or salt. Supplement it with a slice of whole grain bread and a cup of treasured chocolate.

For lunch, they eat a serving of salad or vegetables, as well as boiled chicken breast and brown rice. And, of course, they wash it all down with a weight loss drink. According to their stories, they managed to lose several kilograms by eating in a similar way. However, these are individual cases, depending on many factors, for example, on the size of the portions consumed, on the strength of self-hypnosis, intervals between meals, etc. And of course, Slim chocolate, so popular today, has nothing to do with it. Reviews from real people help to understand and reveal the truth between the real effect of the drug and the invented advertising strategy.

How to eat chocolate correctly?

According to the manufacturer, the dissatisfaction of many users may well be due to improper use of the product. The main condition, without which drinking a “magic” drink will be a waste of time and money, is to first dilute 2-3 tablespoons of the product in a glass of hot water. Then, this mixture should be stirred and left for about 30 minutes. The resulting Slim chocolate (people's reviews confirm this rule) should be drunk starting in the afternoon after the next meal.

Does the cocktail have any contraindications?

The undoubted advantage of the product is the absence of sugar and fat, as well as harmful synthetic additives, thickeners and other substances. But, despite the natural components of the cocktail’s ingredients, it is not nearly as harmless as it might seem at first glance. Thus, chocolate is not at all suitable for diabetics who need at least partial sugar replacement. Pregnant and nursing mothers should also not use Slim chocolate for weight loss. Reviews from many ladies who are in an interesting position have a very negative connotation. The thing is that this remedy may well cause an unexpected allergic reaction.

Since caffeine is an essential component of chocolate, this drink is contraindicated for people suffering from hypertension, gastrointestinal diseases and liver problems.

In addition, Slim chocolate (real reviews confirm this fact) can cause headaches, insomnia, nausea and other ailments associated with individual intolerance to its individual components.

Doctors' opinion

Before purchasing a new chocolate drink that supposedly promotes weight loss, you must first study the opinions of doctors and experts. According to them, if the product was created taking into account the necessary sanitary standards and does not contain prohibited ingredients, it is quite suitable for oral administration. However, they doubt its effectiveness, although they do not deny the opposite.

Some experts are confident that the drug, on the contrary, can lead to weight gain. But the thing is, the chocolate drink itself is high in calories. Despite the absence of sugar in it, its regular consumption can lead to the opposite effect and gain unwanted pounds. Moreover, chocolate contains quickly digestible carbohydrates. Not only are they easily and quickly processed, but they can also turn into excess fat.

In small quantities, the drink is beneficial for the cardiovascular system, as it prevents heart attacks and other health problems. So, no matter where you try to buy Slim chocolate for weight loss - whether in pharmacies (which is hardly possible), or on the Internet - you should not expect a miracle.

Chocolate is not a dietary supplement

One of the positive aspects of chocolate is the fact that Slim is not a biological additive. Therefore, it is quite safe. This message is indicated directly on the packaging, which states that the product is not a dietary supplement.

Why are there so many positive reviews?

Some users are confused by the large number of positive reviews about this product. In them, representatives of the fair sex sing in unison the same song, that with the help of “Slim” they managed to lose weight, get rid of bad habits (for example, some like to eat at night or eat sweets for their problems and adversities), eliminate cellulite and even restore husband Naively believing that they are all real, users immediately rush to the phone and make the coveted call to the company manager. Well, in principle, they do what cunning advertisers and marketers expect.

It is possible that some of them actually solved their problems. However, most of these reviews have nothing to do with real users. They are written to order and with a specific intent - to force the buyer to make a purchase.

In order to get a real picture of the opinions that have developed about Slim chocolate, it is necessary to study not only obvious positive, but also negative reviews. Some of them are often complemented by quite convincing photos. Therefore, before making a decision, weigh the pros and cons, and also analyze reviews of different directions.

Is it worth paying more?

So, according to the stories of most users, this product smells and looks like real cocoa powder. But you can only get it via the Internet or from some retail representatives. As a result, you get a small, albeit beautifully designed package weighing 100 g. It resembles regular cocoa. However, it costs several times more. And the effectiveness of this cocktail is under a huge question mark. Therefore, decide for yourself whether to overpay for advertising and an unrealizable dream.