The best names of the diners. "Cafe Pushkin", "Yunost", Moloko: What do the names of Moscow restaurants mean?

If you say Irish, what are you thinking?

If you say "Lola", who do you see?

Which coffee establishment is better - "Bull Frog" or "Cow Cafe"?

Where is it better to cook - in "Fast and Easy" or "Crazy"?

When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.

The name you give your cafe or restaurant can influence its success. Every word has meaning, and words create stories that are supported by visual stereotypes.

Let's take a look at the peculiarities of the naming of a general catering establishment.

Simplename for fast food cafe

How to nicely name a cafe or restaurant: stages

Market research and competitive environment... This is necessary to understand how competitors are positioning themselves and what the owner needs to stand out in the market.
Target audience analysis to determine what customers expect from you and what influences their choice.
Positioning strategy development- this is a way to correctly present the features of the institution.
Generation of titles. Using the previous three steps, you can narrow down your search for the best name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
The bestoptions tested in focus groups. With their help, they choose the best name for the establishment.

KOLORO branding agency will conduct market and target audience analysis. Also, the company's specialists will study the competitive environment in order to identify possible risks and minimize them.

How to name a cafe

The name reflects the atmosphere. You should not call the cafe "Egg" if, apart from the omelet, eggs are not used anywhere else.
When using your own name, it's worth considering how it will affect SEO. For example, by naming a cafe "Lomonosov", the restaurant's website will not appear on the first page of Google search results (after being corrected to Lomonosov).
The name of the establishment should be easy to remember. For example, "Swallow", "Wednesday", "Bank" (restaurants in Moscow).

Popular name of the cafeeasy to remember

It is important to consider the cuisine that is offered to visitors. You shouldn't call the restaurant "At Ashot" if there is only sushi on the menu.
It is worth checking how the name sounds in conversation. Answer "I am in" Caviar "to the question" Where are you? " sounds better than "I'm in the Groove."
The name must be unique. Using a false name will backfire.

The branding agency KOLORO of a cafe or restaurant will suggest the best one and create your establishment.

The original spelling of the restaurant name

What is the best name for a cafe: options

Name generator. On the Internet, you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter the name, the type of products you plan to sell, the location, and the robot will pick up the name of the cafe or restaurant. Many restaurant name generators simply combine similar sounds or random words. This is the simplest, but not the most successful, way of naming a cafeteria.
When coming up with a name for a cafe, first imagine how it will look, for example, on a cup or a waiter's clothes. If the potential name does not fit or looks awkward, you should choose another one. For example, The Laughing Goat is a funny name for a coffee shop in the United States, which was chosen in this way.

Cafehe Laughing Goat("Laughing Goat")

Experiments with a word: add or remove letters, swap or combine two words. For example, famous chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" ("Russian Geographical Society") - for those who like to travel.
When naming a restaurant, you can use a significant date in life or a favorite place. This was the case with the Attica restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
Brainstorm with creative people to get a list of original titles. Thus, the name of the Cofax coffee house appeared. This is an abbreviation for coffee at Fairfax (Los Angeles area, USA). The name came up during a discussion about the Dodgers (Los Angeles baseball team). The creators of the coffee shop realized that if we combine the phrase "coffee at Fairfax", we get Cofax, which coincided with the theme.

Find out how the naming docks from the KOLORO branding agency work. To do this, just look into. We know how to name a cafe so that it is profitable.

Creative name of the cafe

How to come up with a name for a cafe or restaurant: popular ways

When choosing a restaurant name, you should consider the impression it will leave on your customers. Will it be unforgettable? Can they pronounce the name or write it down?

The cafeteria can be named by location. This was the case with The French Laundry (English "French laundry" Napa Valley, California, USA). This is one of the most popular restaurants in the country. The building housed a French laundry during the 19th century. The building was once a brothel, but the owners of the restaurant refrained from using such names.
The original name for a fast food cafe is the name of the main course. Thus, customers will know that, for example, in Pelmennaya they will enjoy the taste of filled dough dishes (dumplings, dumplings, khinkali), and not Peking duck.

Family restaurant name

A cafe or restaurant is the brainchild of the owner, so you can use the name of the owner or people dear to him in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and the Botin spouses owned it. While waiting for the decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the 19th century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name, it is entered in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
The use of numbers in the name is another option to distinguish yourself in the market. For example, the restaurant of Caucasian cuisine "5642 height". This figure is the height of the highest point in Europe, Elbrus.
Name depending on the format of the establishment. For the name of anti-cafe, words related to time are suitable, for example, "Dial", Local Time. The name for a children's cafe should use the names of fairy-tale characters, sweet, images from the world of children's fantasies: Orange Cow, Totya Motya.
Contact the specialists of the KOLORO branding agency. We have created a corporate identity and a unique name for the restaurant.

A well-chosen name for a cafe is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step causes many unpleasant moments: from difficulties in forming a positive image of the establishment to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, read the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.

What is the name of the cafe?

In most cases, entrepreneurs pay very little attention to the choice of the name of the cafe. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually sonority and personal preference are the main criteria. Often they use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of a cafe, consonant with the name of another enterprise, it is difficult to pronounce and remember, which is why it repels more than attracts.

The main purpose of the name is not only for the establishment to be identified. It should evoke positive associations, pleasant emotions, distinguish from competitors, focus customers' attention on the advantages, novelty, reflect the uniqueness of the concept of the enterprise (Russian-style menu, Asian cuisine, fast food cafe). It is the name that first attracts the attention of the consumer, forms his impression of the service, creates the right atmosphere around the shopping facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes the catering segment, including cafes, which requires business owners to use different marketing tools. This will make it possible to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.

Advice: after studying the main recommendations of professionals in the field of naming regarding choosing a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, in practice, seeing mistakes and a successful choice of competitors. Sources of information will be social networks, business portals, city forums.

Criteria for choosing an original name for a cafe. It should:

Be euphonic and unique.
Easy to pronounce and memorize.
Harmonize with the concept of the establishment, its style, menu focus, work format.
Take into account the preferences and expectations of the consumer of the service, push him to visit this particular institution.
Give an accurate idea of the field of activity, the specifics of the institution, clearly identify the brand and not create false expectations.

Cafe name - examples

You can choose beautiful names for the cafe yourself, using information from the Web, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:

Uniqueness. Alternatively, they use a neologism (this will allow the institution to stand out favorably against the background of competitors and achieve greater recognition at a lower cost due to a non-standard approach). For example, "Chaikoffsky", where the surname of a famous composer and words related to the provision of services are played; "SeaZone" - the name was created by merging 2 words: sea - sea and zone - zone, belt (in such a cafe the emphasis is on Mediterranean cuisine); "Pate" - the designation of food is used as a name that hints at the special position of this dish on the menu, the lax atmosphere in the institution;
Brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - "Semaphore", "Khmeli-Suneli", "Juice";
Emphasis on the specifics of the services provided - "Karchma", "CoffeeMania", "CampFood", "H2O", "STARBUCKS", "Stroganov-Grill";
An indication of the style or standard of living, price category (if this corresponds to the concept of the institution and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, El Gusto, Kyoto (Japanese cuisine), Pan Smetan (Czech cuisine), Royal Pub & Mini Restaurant, Royal Diet, Hard Rock Cafe;
The use of surnames, first names (but this approach must be applied deliberately, personal names are undesirable to choose) - "Donna Olivia", "Anderson", "Jean-Jacques".

Advice: When choosing a name for a cafe, it is important to consider the possibility of legal conflicts. It is necessary to clarify in advance whether in this class of services there are registered trademarks with the same name, such that they belong to the category that are not subject to registration as a verbal trademark. This can be clarified using the federal information resource of the Unified State Register of Legal Entities.

20 worst cafe names

Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote not so much time to studying some aspects of naming in order to avoid the most gross errors. Most often, the owners of the gastronomic business make the following mistakes: they choose hard-to-pronounce words that do not correspond to the sound system, the rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of the services, misleading the client, absolutely not related to the subject of the services provided. Often, the owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - selling jewelry, dentistry, cosmetic services, for example, as is the case with the name "Pearl").

Examples of unfortunate cafe names:

The names are not related to the subject of the services provided, they are geographical names: "House", "Topaz", "Troika", "Neman", "Academy", "Sakhara".
They mislead the consumer: "Nigora" (created from an Uzbek name, but will be incomprehensible to most customers), "Receptor", "Abazhur".
They cause unpleasant associations, emotions, and can be interpreted in two ways: "Piece", "Panaeheli", "Pieces", "Hachiko", "Seven Cockroaches", "Heavenly Hell", "Clockwork Eggs", "Buchen House", "Sektacafe".
They are banal, get confused in the mind with other names, do not help to identify a specific cafe, do not emphasize its uniqueness: "Youth", "Spring".

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A huge number of goods and services are presented on the modern market, and now the choice of the client depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the mind of the consumer, as well as the atmosphere in the institution. For a truly successful activity, it is necessary to form a positive image, corporate style of the cafe, to focus on what distinguishes it from competitors. And choosing a beautiful name is one of the most important steps along the way.

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When creating a business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of an advertising campaign and promote your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is to open your own cafe. Such a catering and recreation establishment is similar in some aspects to a restaurant, but has a limited assortment, can operate in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, opening it requires less investment, lower requirements for the level service. When choosing a name for a cafe (it does not matter where it is located - in a big or small town, village), you must take into account the basic criteria:

Do not evoke ambiguous associations, unpleasant emotions.
Easy to remember and pronounce, be sonorous.
To harmonize with the interior design, the form of customer service, the level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics, depending on the format of the institution, or a Russian word, one syllable of which to make in Latin transcription;
display the name of the concept, format of the institution, interior, service features, assortment;
creation of neologisms - words or phrases, you can combine the Russian and foreign basis;
the choice of an easily pronounced, short name without a heavy semantic load;
playing with words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful in choosing names that are tied to historical figures (cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovskie Gates, Gentlemen of Fortune, Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographical areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in the case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Berezka is not a very good decision. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and Cook, Spark). And, of course, you should not choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Yunost.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, is not patented. You can view the list of operating establishments on specialized portals.

Examples of the name of the cafe

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you will be able to choose the original name yourself. We provide the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you don't succeed in opening your own fast food establishment, you should not despair, there are still many interesting and easily implemented ideas. For example, creating a business for the procurement and sale of herbal tea, making handmade soap, growing mushrooms (reaches $ 500-1000 per 1 kg).

Choosing a beautiful name for a cafe, it is important to feel a fine line, which is not worth crossing, otherwise the name will not be in harmony with the institution, will be perceived positively by visitors (Seven Cockroaches bistro, Hannibal, Los Vegas cafe, You Woo Eat diner ?, Clockwork eggs). You should not stop your choice on double-digit options or those that can cause an ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of the barbecue. When creating a neologism for the name, you also need to not overdo it (Night Dogor, BuchenNaus, Drunken traffic cop, Deep throat, HZ cafe - stands for "good establishment", but evokes ambiguous associations).

To make a restaurant profitable, you need to consider everything from the interior to the menu design. Name plays an important role in the process of starting a business. It should attract the attention of guests, make them want to visit the establishment.

How do you create an attractive title? How do you come up with a restaurant name in accordance with the cuisine and concept? Read about the naming rules right now!

How to come up with a restaurant name: basic requirements

You can contact marketers to develop a name. Professional help is expensive, but you get ready-made options that fit your basic needs.

To independently develop a concept for an establishment, come up with a name for a restaurant and a menu, use these tips:

Use simple words that are easy to remember, write and pronounce.
Analyze which associative row which brings up the title. Unpleasant associations will cause rejection of potential visitors. The complete absence of associations will not make a profit.
Try to convey the main idea, concept of restaurant... You can rely on the style of the interior, the nationality of the cuisine, the location of the institution.
Remember about euphony... The name, pleasant to the ear, is easy to remember and evokes positive emotions
Be original... Check your chosen names for uniqueness.

How to name a restaurant beautifully and where to get inspiration

How can you name a restaurant based on the menu or cuisine? Can't think of it? Search for examples of the world's best restaurateurs. This will help you broaden your horizons and give you an interesting idea.

How to name a European restaurant: what to look for

European cuisine is a fairly broad concept. Typically, the menu includes continental breakfasts, Italian pizzas and pasta, German strudels, and French desserts. Therefore, you will not be able to rely on the features of the kitchen. You need to determine how your establishment differs from competitors.

Most modern restaurateurs prefer to call the restaurant in English. This will help expand your target audience. For example, "Grand family", "Real Food Restaurant".

How to name an Italian restaurant: examples from the homeland of pizza

To come up with an Italian-style restaurant name, first decide on the format of the establishment. There are different types of Italian restaurants: hostaria, osteria, taverna, trattoria, enoteca.

If you do not know what to call an Italian restaurant, try combining the designation of the type of establishment with the name of the city, Italian surname, literary character. For example, a premium-class restaurant styled as a country house might be called Taverna Rivoli(Rivoli is a small Italian town in the province of Turin).

One of the famous institutions in Italy - Osteria francescana... Osteria is a wine restaurant with light snacks, francescana means "Franciscan". A similar example - "Enoteca Pinchiorri".

How to name a French restaurant with Parisian finesse

In France, there is no problem with the name. It is often enough to combine the word "restaurant" with the owner's surname. To name a French restaurant in Moscow on such a principle will not work. Another option is to use the name of the restaurateur in a French manner. For example, "Restaurant d'Hélène".

When choosing the name of the establishment, consider its positioning. Option for a family establishment with a menu for children "Le petit prince"... an institution with a large assortment of drinks "Aquarius"(translated as "Aquarius") If you position a restaurant with a wide range of wines, a suitable name is "Château du vin".

How to name a Russian restaurant and attract attention

To name a restaurant with national Russian cuisine attractively, it is necessary to emphasize its belonging to Russian culture. Try to strengthen your positive associations, because most of the visitors to national restaurants in Moscow are tourists.

Suitable names - "Russian Sun", "Dr. Zhivago "... The names of the great Russian writers and poets are often used in the names of restaurants - "Pushkin", "Chekhov".

To stand out from the competition and attract visitors, use Russian words that have no analogues in the West. For example, "Vatrushka", "Izba".

How to name a Russian restaurant and attract tourists? Write the title in transliteration - "Zabava", "Ded Mazaй".

Attract visitors by reflecting the menu assortment in the title. Not sure what to call a butchery restaurant? The answer lies on the surface - "Meat & Vine", "Hunter's Prey", "Much Meat".

Experiment with titles. Try to convey the particularities of the kitchen, the atmosphere, the style, the emotions that you want to see from the guests. Write out all the options, make associative chains, cut off everything that is banal and too complex.

Criteria for choosing a name for a cafe

Do not evoke ambiguous associations, unpleasant emotions.
Easy to remember and pronounce, be sonorous.
To harmonize with the interior design, the form of customer service, the level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics, depending on the format of the institution, or a Russian word, one syllable of which to make in Latin transcription;
display the name of the concept, format of the institution, interior, service features, assortment;
creation of neologisms - words or phrases, you can combine the Russian and foreign basis;
the choice of an easily pronounced, short name without a heavy semantic load;
playing with words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful in choosing names that are tied to historical figures (cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovskie Gates, Gentlemen of Fortune, Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographical areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in the case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of the word denoting an alpine rural house and the already boring name Berezka is not a very good decision. More examples: Soprano, Revolution, Olive beach, Mu- Mu, Cat and Cook, Spark). And, of course, you should not choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Yunost.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, is not patented. You can view the list of operating establishments on specialized portals.

Examples of the name of the cafe

Advice: if you don't succeed in opening your own fast food establishment, you should not despair, there are still many interesting and easily implemented ideas. For example, creating a business for the procurement and sale of herbal tea, making handmade soap, growing mushrooms (up to $ 500-1000 per 1 kg).

“We should definitely buy a bar. It will be called Puzzle. Everyone will come and watch - why "Puzzle"? And this will be the whole puzzle! "

The series "How I Met Your Mother"

The heroes of the popular TV series decided to buy a bar, and the idea for the name came up by itself. Such cases are extremely rare. It is not an easy task to name the establishment successfully. The competition among the bars in Moscow is high. The name should both be different from the rest, and convey the main idea, and attract guests.

Would you like to know what a bar might be called? What naming mistakes should you be wary of? Read about this in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to name a bar: basic naming principles

What needs to be done to ensure that guests come to your bar? Attract their attention, interest them in their originality. The name is the first thing that visitors know about the bar. Therefore, its selection must be approached consciously.

Follow the basic naming rules:

Brevity... The title should contain no more than 2 words.
Uniqueness... There are over 1000 bars in Moscow. If your name coincides with others, you risk losing customers, they may simply confuse the establishments.
Euphoniousness... A complex name will quickly be erased from memory.
Associativity... When mentioning the name, your visitors should represent the place with a pleasant environment. Negative associations scare guests away.

Name - the face of the brand of the institution

The first thing to do is to think over all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, the menu, the nature of the service and the name. Sometimes it happens the other way around - the name becomes a source of inspiration when developing the concept of an institution.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image is formed, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.

For example, a British-style bar can be called Queen, Scotland Yard, Becker Str., German - Munich, Stirlitz, Frau Müller.

If you're looking for a name for a loft-style bar, use the words industrial. Examples are Floors, Manufactura, CheerDuck.

Play with existing titles

Institutions named after literary characters or taken from feature films are very popular. For example: "Coyote Ugly" (the film "Coyote Ugly"), "Duhless" (Sergei Minaev's novel "Duhless"), "The Leaky Cauldron" (from the Harry Potter series), Sherlock (from the series of novels about Sherlock Holmes), "The Prancing Pony" ("The Lord of the Rings").

Try to take as a basis the name of a literary character or title and transform it to the specifics of your institution. A good example is the name of the beer bar "Harry Porter". The guests associate with the famous hero of books and films. At the same time, "porter" is a kind of dark beer.

Bad bar names

Beer is the most requested drink in bars. But don't get hung up on this word. "Pivko", "Pivo-Vody", "Beer Dressing", "Pivnoe Tsarstvo", "Champion" - all these names evoke a persistent association with a cheap beer establishment where marginal individuals gather. The name builds a reputation.

There are names that are ambiguously assessed by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does the visitor of the establishment evaluate? Service level, pricing policy, quality of food and drinks, interior. There is no name in this list, but it is it that pushes people to visit the bar.

Petersburg bars and coffee houses have always stood out for their atmosphere. Instead of the classic "Moscow" and "Natalie" - biting phrases that evoke ambiguous feelings. Against the background of super-originality, many of the names are so boring that I would not even have noticed them if it were not for my laughing friends from other cities.

It translates as "I am grateful for today." The meaning is excellent, but the pronunciation is tough. It's like getting a foreigner to say "welcome." While you are trying to pronounce him, you just want to give up these attempts and say - yes, don't care, let's go to Zoom. They say complex names are abbreviated in simple speech. Among my friends, this is "the bar on the corner of the pea and fountain", or "where the window sill is on the asphalt." I can't say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I lick the plate clean, sooner or later I will be taken to the clean plate society. I did not deceive. The bar has a stylish interior and delicious cocoa.

Pun: either family-run or hyper-friendly. Inside the home interior, food is inexpensive, you can safely sit down with a laptop or hang out with friends.

There was so much noise around the name that it was impossible to pass by. Someone is offended by this, someone does not care, someone considers it an excellent marketing ploy. I consider it a provocation, but I have nothing against the establishment.

"LarisaVannaI want"

When I saw the name, a Georgian spoke up in my head. Straight from the movie "Mimino". But the cuisine is obvious: if a voice in your head speaks with a Georgian accent, then there are samsa and kebabs.

Lebedev is not on them. The bold rule of leadership said that & should not be placed between Russian names. The logo is a flying pig on a fork transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beers and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. "Hello", "How are you", "What people!" The establishment is good. True, I expected that every time someone walks in, everyone shouts the name of the bar in unison. It would be silly, but funny.

If you are faced with the task of coming up with a name for a cafe, then a little excursion into the history of this establishment will not hurt you.

The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other pastries were offered. They were prepared here and used local cheap products to the maximum to keep prices low and so that the owners of the establishment always have a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, in 1887, the Café de Flore opened and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the institution. Today the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs in their activities use a cafe franchise of the corresponding profile, which greatly reduces the entrepreneurial risk. But in this case, the name of the institution is governed by the clauses of the franchise agreement.

The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The kitchen also varies. Therefore, when deciding how to name a cafe, you can start from the category of customers, the style and location of the room, or from the specialties.

In Europe, they like to call a cafe by its location - "Near the skyscraper", "On the bridge", "At the fountain", so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be called the name of the company.

TO When the majority of clients are students, it would be quite appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: "Vernissage", "Maestro", "Pastoral", "Caprice", "Avangard", "Autograph", "Modern", "Beaumont", "Photographer" , "Salvador", "Majestic", "Perla", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffeeman".

Sometimes you can use fashionable slang for the name, that is, simplified well-known words, since jargon is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth or teen cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disco (disco), umatovo (excellent).

The name of the cafe should in no way cause discomfort among customers.

For example, a cafe-bar, designed for the workers of the automobile plant, who come after a shift to sit with beer and pasties, cannot be called "Blue ball", "Fashionable outfit" or "Siren". You will simply lose these clients, real men.

However, there are owners who do not hesitate for a long time about what to call the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, tara-bars, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.